TWC301: Multimedia Writing

New Media versus Cyberculture -

New Media as Computer Technology Used as a Distribution Platform

New Media as Digital Data Controlled by Software

New Media as the Mix Between Existing Cultural Conventions and the Conventions of Software

New Media as the Aesthetics that Accompanies the Early Stage of Every New Modern Media and Communication Technology

New Media as Faster Execution of Algorithms Previously Executed Manually or through Other Technologies

New Media as the Encoding of Modernist Avant-Garde; New Media as Metamedia

New Media as Parallel Articulation of Similar Ideas in Post-WWII Art and Modern Computing

he Zapatista Army of National Liberation of Chiapas, Mexico were the first major movement to make widely recognized and effective use of New Media for communiques and organizing in 1994

New Media has also found a use with less radical social movements such as the Free Hugs Campaign. Using websites, blogs, and online videos to demonstrate the effectiveness of the movement itself. Along with this example the use of high volume blogs has allowed numerous views and practices to be more widespread and gain more public attention

New Media has also recently become of interest to the global espionage community as it is easily accessible electronically in database format and can therefore be quickly retrieved and reverse engineered by national governments. Particularly of interest to the espionage community are Facebook and Twitter, two sites where individuals freely divulge personal information that can then be sifted through and archived for the automatic creation of dossiers on both people of interest and the average citizen.[

The new media industry shares an open association with many market segments in areas such as software/video game design, television, radio, and particularly movies, advertising and marketing, through which industry seeks to gain from the advantages of two-way dialogue with consumers primarily through the Internet.

For us, social media is an editorial tool. It is a great source of tip-offs.

We haven’t segregated social media by having a person/team dedicated to it as, for example, The Sun does, because the most important thing is that everybody realises that every single person in our newsroom has to be social media savvy

You don’t necessarily want to put everybody’s opinion on air, but you can see trends and it helps with your impartiality and openness.

Social media is at the heart of everything MTV does. We now test talent and programming on social media audiences before we make commissioning decisions. We see it as a form of marketing, providing social currency for our brands.

James Kirkham Five years ago, it was about building a fanbase early doors, so by the time the show came on, everyone knew about it. But now social media has become an awful lot more. It still facilitates conversation but, at its best, it takes that conversation and allows viewers to have an impact on a show.

Suddenly everyone, from marketing to PR to digital, has to work together and recognise each other’s disciplines, which is quite difficult.

people are constructing their own storylines. Programme-makers are no longer such strict storytellers.

My worry is that because we can see social media and it’s cheap for research, we will stop trying to have those conversations face to face. We need to always remember that some people don’t want to use social media to talk.

So you have to bear in mind that social media can be amazingly superficial and sometimes, ultimately, meaningless.

Social media might be fine for certain demographics, but it’s not going to be your whole audience.