D #11 HW #3 - Immediacy Versus Hypermediacy - 1 views
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Heather Groen on 27 Mar 12According to this website, immediacy allows for a synthetic experience of reality that generated real emotions. For example, a horror film that has its viewers clutching their seats and jumping at the slightest noise has achieved immediacy. The film transcends its status as just that; a staged, planned, and recorded movie. It becomes "real" for the audience. Hypermediacy, on the other hand, calls attention to the medium. This would occur while watching a film and reveling in its special effects created by computer. Here is a good explanation of the relationship between immediacy and hypermediacy: "Immediacy erases that limits of what we are capable of experiencing, while hypermediacy gives us the power and the means by which to experience it."