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Tim Buswell

Design Notes: Emphasis - 2 views

  • designer needs to know how to control the attention of the viewers of their artwork
  • DOMINANCE
  • more important or more noticeable than its surroundings
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  • Information is rarely of uniform interest in art
  • When there is dominance there must be subordination
  • There are three major methods for controlling emphasis in a visual image: contrast, placement and isolation.
  • One of the greatest possible contrasts in art is the difference between black and white
  • If color is used make it bright, preferably against a dull background.
  • When it comes to being noticed B I G G E R is always better.
  • An unusual shape can call attention to itself but it is not as strong a contrast as size or value/color.
  • PLACEMENT
  • Proximity
  • Proximity
  • Proximity
  • An overlapping, touching or close object is likely to be seen next (in that order) after a primary object.
  • Texture can also be an affective similarity device.
  • ISOLATIONIsolation is a kind of placement -- where something is put. An item that stands apart from its surroundings will be more noticeable. This is not likely to make an item be noticed first but can make one item stand out.
  • Proportion is a design principle that has to do with the relationship between size and scale.
  • It is possible to make an object appear different in scale without changing its size. The fortune cookie to the left is about life size. The one in the picture below appears to be quite large in scale. They are both the same size.
  • It is important for a designer to know how to control the attention of someone viewing their artwork
  • It is important for a designer to know how to control the attention of someone viewing their artwork.
  •   CONTRAST The objective of contrast is to produce maximum visibility
  • There is usually a focal point, a place where the action begins
  • Bright colors are more attractive (attract attention) than dull colors.
  • Where you place objects is important.
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    Good article on controlling where you want your viewer to look by emphasing objects and the different ways to accomplish.
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    I really like compiling all these sites to help with projects later. The basic ones with examples are best for me now. This is another great site that helps break down the basics from chapter 2
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    This explains some of the basic ideas of emphasis and the different elements you can use to show emphasis
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    D#2 HW#2 This articles discusses the principles of design of art. Even though this does not talk about the typography principles of design, the same rules still apply. I thought it was interesting because it gives a different perspective on the same concept.
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    Good overall explanation of emphasis. I picked this website because it has good information on contrast and how to use it. I also like the visuals on the left, they are helpful to understanding the concept!
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    This website is setup as notes for emphasis. It talks about color, size and shape. It also talks about how placement and isolation is important. It also adds how proportion has to do with size and scale, how it makes it appear diffretn based on other objects around them.
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    Emphasis is more visually interesting and making what you're trying to control more interesting than others.  It is also the attention of someone viewing an artwork, design or website.  Emphasize on weather you want to attract your audience the most, maximize the visibility of your focal point. This website gives explanation of how emphasis is used in art.  
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    i like this page just because it has so much info on it and touches on multiple aspects of the principle
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    this page gives a lot of information on differetn aspects of using emphasis dominance subordination contrast color/value size shape placement isolation proportion
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    This site went into great detail. Like the book, the site described that the bigger something is, the more important it must be. It also makes an argument for the center being the most important of placing. But could that really be true if something bigger and more noticable was off center?
Mckell Keeney

Emphasis in Design » Color, General, Layout » Design Festival - 0 views

  • Closely related to the idea of unity is the concept of emphasis or dominance. Rather than focusing on the various elements of a design fitting together, emphasis is about making a particular feature draw the viewer’s att
  • Closely related to the idea of unity is the concept of emphasis or dominance. Rather than focusing on the various elements of a design fitting together, emphasis is about making a particular feature draw the viewer’s attention.
  • direct center of a composition is the point at which users look first
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  • continuance or flow is that when our eyes start moving in one direction, they tend to continue along that path until a more dominant feature comes along
  • greater the difference between a graphic element and its surroundings, the more that element will stand out
  • isolation promotes emphasis
  • Contrast is defined as the juxtaposition of dissimilar graphic elements, and is the most common method used to create emphasis in a layout
  • Contrast
  • Proportion
  • Proportion is a principle of design that has to do with differences in the scale of objects
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    Emphasis in Design
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    This website brought to light some very interesting concepts in a humorous way. Similar to the first site that I bookmarked with Diigo, this site talks about the different ways in which emphasis can be achieved: by placement of the main topic of the site (middle of the page for main information and then information that is the next in importance be in a variety of places - isolated? continued in the line of sight provided?), through contrasting colors, and by changing the proportion of images within the text to make them standout.
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    This webpage gives visual examples of emphasis and a brief explanation of why each example works to capture our attention first.
Matthew Aber

D #2, HW #3, B - 0 views

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    I stumbled on this page while looking for information on dominance in a web page. As it turns out this whole site has a cornucopia of supplemental information that would probably help out later on in the term. But this page in particular is great because they show simple black and white, literally, diagrammed explanations of how the idea really works.
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    This web page discusses the concept of focal points, which is covered on page 26 in (Graham, 2005).
robby reiter

D# 8 HW# 1 Resolving Conflict - 0 views

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    This fact sheet on resolving conflict is a great example of ch. 5.  Points out how and when it tends to arise. It also includes the 5 most dominant styles people use to deal with conflict. If you feel as if you are at a dead end with your group member(s) there is a conflict worksheet to take you step by step through fixing your issue.
Michael Wheeler

Chpt. 1- The Principles of Design - 0 views

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    I like this site because it discusses all of the principles of design mentioned in chapter 1 of our textbook. It also discusses other principles that are not mentioned in the textbook such as continuance and alignment. Overall, very informational and helpful.
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    This website gave a great basic idea of the main concepts of design
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    I really liked this site since it not only discussed flow in design, but also tied in (refreshed the mind on) past topics which we have covered in class.
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    I thought this was a good site just because with all the priciples it describes it gives diagrams or drawings as examples to demostrate what they are talking about.
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    This page decribes similar or the same principles as the text. Aside from expanding on the explanation of each princple this page offers diagrams and drawings to try and help demonstrate what the princple is describing. Principles listed on page: *Balance *Rhythm *Proportion *Dominance *Unity Even though the principles may have different names than the text the way they describe them easily relates to the ones presented in the book.
Paul Angichiodo

Is Your Web Design Balanced? | Van SEO Design - 0 views

    • Alex Portela
       
      This site describes the physics explanation of balance. And demonstrates this visually. Many things can create balance, like color in a painting or the size of objects on each side.
  • Balance is important in life. Work and play; diet and exercise; yin and yang. A beautiful face is often a matter of the right balance of features. Balance is also a very important design principle. It will help you create an aesthetically pleasing whole and help you better control flow in your designs.
  • Balance in design works the same way as a lever or see saw. Your design will have a vertical (or horizontal) axis and the weight of the various elements on either side of the axis and their distance from the axis will determine if your design is balanced.
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  • There are two kinds of balance that correspond to our lever images above, namely symmetrical and asymmetrical balance
  • Size – As you would expect larger elements carry more weight Color – It’s not fully understood why, but some colors are perceived as weighing more than others. Red seems to be heaviest while yellow seems to be lightest. Density – Packing more elements into a given space, gives more weight to that space Value – A darker object will have more weight than a ligher object Whitspace – Positive space weighs more than negative space or whitespace
  • Symmetrical balance is like having our fulcrum in the center of the lever. To achieve balance we need to have elements of equal weight on both sides of a central axis.
  • Symmetrical balance tends to be more formal and more static. It evokes feelings of consistency, elegance and classicism.
  • Asymmetrical balance is like having our fulcrum off center. Unequal weights need to be placed on either side of the fulcrum in order for balance to be in equilibrium. Visual weight will not be evenly distributed around a central axis and often you’ll find one dominant form on one side of the axis offset by several less dominant forms on the other.
  • Radial balance – all elements radiate in or out from the center. Think beams of light coming from the sun. It’s easy to maintain a focal point in radial balance as it will always be the center.
  • Mosaic balance – many elements on the page create a sort of balanced chaos. Think of a Jackson Pollack painting. Mosaic balance lacks hierarchy and can look like noise. It’s harder to define a single focal point in all the chaos.
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    I felt like this page had some great visuals and definitions of what balance is. I love how they describe that colors can actually "weigh" more than others. I like that they offered new terms like radial balance and mosaic balance (chaotic balance). They gave examples of every concept that they talked about and in a wide range of designs. The writer also does a silly example of making a formula for balance.
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    Here is a more general article about balance. It uses physical balance as an example to help explain what balance in design is using both the vertical and horizonal axis. The article discusses visual weight in design elements, explaining how each element can effect balance. It also addresses the types of balance: symmetrical, asymmetrical, radial, and mosaic balance.
ivette munoz

Principles and Elements of Art: Balance - 0 views

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    I liked this article the best because it was short, simple, and straight to the point. It covers all the main points of balance and symmetry. It describes symmetrical balance, radial symmetry, exact, axial, and asymmetrical balance. Two new terms this article presented were approximate symmetry and occult. Approximate symmetry is an overall balance of color, objects, font size, ect. Occult is when the background is the dominant feature of the design. The article gives 3 art radial designs and an art picture of exact symmetry
Ariella Gabino

D#2 HW#2 - 3 views

  • intensity of expression that gives impressiveness or importance to something
    • Delaney Hensley
       
      intesity is a good word to describe what is emphasized. in art usually your eye goes to one impressive point that is more important than others.
  • Certainly emphasis does not make a work appealing to everyone, but without a focal point or emphasis you may be looking at a big pot of stew
    • Delaney Hensley
       
      this is an example of "limiting the amount of content" writing can become a big confusing "pot of stew" like art.
  • placing it in off center to the left or right and either above or below the center line adds to the interest of the piece by giving the viewer introductory or supporting information
    • Delaney Hensley
       
      placement of focalpoints is important because a persons eye likes to flow across art and other medias.
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    • Delaney Hensley
       
      these pictures all have main points that your eye goes to first because they are emphasized with color or images.
  • Value brings out the differences among a foreground that is in your face, a midground that may serve as the focal area or simply support, and a background that may be miles away
    • Delaney Hensley
       
      things in the foreground are emphasized by being bigger and the things in the backround are secondary objects.
  • Your eye goes to the brightest colors, but also to designs on an angle
    • Delaney Hensley
       
      bright colors are a good way to emphasize important things. The eye is attracted to bright colors the quickest.
  • You can use color, shape, line, texture, value, space, and or form in a way that distinguished one element or area from the whole to focus the viewer through the piece.
    • Delaney Hensley
       
      many elements can help distinguish important words or images. having dark colors with light colors is a good way to create a contrast.
    • Delaney Hensley
       
      COOL EXAMPLE
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    For those interested in abstract art and photography, this is a great page. It covers the principle of emphasis by providing excellent examples of art.
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    I really liked this website because it showed how emphasis is necessary for artist creating paintings! Emphasis not only applys to composition and graphic design but also in art!
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    This website is more about art and paintings, but is a very good example of emphasis and focal points. The page gives good examples on how to create a focal point from focal area, color dominance, value contrasts, visual movement, difference, and shape. Each section has different paintings from various artists but very good examples and ideas of how to lay out things and where the person observing will focus according to your layout.
Daniel Flores

D# 2 HW# 2 Emphasis in Web Design - 2 views

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    This page goes over similar material covered in Chp 2 with an emphasis :) in webs design. Brief but interesting.
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    Trying to make everything on a Web page stand out means that nothing will stand out. Good designers learn to use emphasis wisely so that the important parts of the layout dominate without overwhelming and there is a visual hierarchy that leads the reader through the Web page.
Raquel Cortez

D2, HW2 Emphasis - 0 views

I found this bookmark to be very helpful in understanding the concept of emphasis and how to create it. It covers the basic ways to create emphasis such as contrast, size, and shape. This site al...

started by Raquel Cortez on 31 Aug 11 no follow-up yet
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