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Alex Portela

D#1 HW#13.3 - 0 views

  • write to help you succeed, profit and grow in today's cutthroat business environment. Our goal is to write the copy you need, so that you can expand the number of new leads and customers you generate each month and make more sales.
    • Alex Portela
       
      Web services that provide copywriting. Effectively done this can help generate more business. Impact on the style of writing plays a big factor as well.
  • Motivate your prospects and customers. Capture their interest and virtually command them to buy now with powerful, persuasive words that sell. Whether you need order-pulling Web copy, punchy print advertising or on-target long copy writing,
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    Web services that provide copywriting. Effectively done this can help generate more business. Impact on the style of writing plays a big factor as well.
Hector Garcia

D#7HW#6: 10 Big Myths about copyright explained - 0 views

  • in the USA, almost everything created privately and originally after April 1, 1989 is copyrighted and protected whether it has a notice or not
  • The default you should assume for other people's works is that they are copyrighted and may not be copied unless you know otherwise.
  • Note that granting something to the public domain is a complete abandonment of all rights. You can't make something "PD for non-commercial use." If your work is PD, other people can even modify one byte and put their name on it. You might want to look into Creative Commons style licences if you want to grant wide rights.
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  • Fair use is generally a short excerpt and almost always attributed. (One should not use much more of the work than is needed to make the commentary.
  • It should not harm the commercial value of the work -- in the sense of people no longer needing to buy it (which is another reason why reproduction of the entire work is a problem.) Famously, copying just 300 words from Gerald Ford's 200,000 word memoir for a magazine article was ruled as not fair use, in spite of it being very newsworthy, because it was the most important 300 words -- why he pardoned Nixon.
  • The "fair use" concept varies from country to country, and has different names (such as "fair dealing" in Canada) and other limitations outside the USA.
  • False. U.S. Copyright law is quite explicit that the making of what are called "derivative works" -- works based or derived from another copyrighted work -- is the exclusive province of the owner of the original work. This is true even though the making of these new works is a highly creative process. If you write a story using settings or characters from somebody else's work, you need that author's permission. Yes, that means almost all "fan fiction" is arguably a copyright violation. If you want to publish a story about Jim Kirk and Mr. Spock, you need Paramount's permission, plain and simple. Now, as it turns out, many, but not all holders of popular copyrights turn a blind eye to "fan fiction" or even subtly encourage it because it helps them. Make no mistake, however, that it is entirely up to them whether to do that.
  • Don't rationalize whether it hurts the owner or not, ask them.
  • n general, respecting the rights of creators to control their creations is a principle many advocate adhering to.
  • Copyright law was recently amended by the Digital Millennium Copyright Act which changed net copyright in many ways. In particular, it put all sorts of legal strength behind copy-protection systems, making programs illegal and reducing the reality of fair use rights.
  • The DMCA also changed the liability outlook for ISPs in major ways, many of them quite troublesome.
  • False. Whether you charge can affect the damages awarded in court, but that's main difference under the law. It's still a violation if you give it away -- and there can still be serious damages if you hurt the commercial value of the property.
  • False. Copyright is effectively never lost these days, unless explicitly given away. You also can't "copyright a name" or anything short like that, such as almost all titles. You may be thinking of trade marks, which apply to names, and can be weakened or lost if not defended.
  • You generally trademark terms by using them to refer to your brand of a generic type of product or service. Like a "Delta" airline. Delta Airlines "owns" that word applied to air travel, even though it is also an ordinary word. Delta Hotels owns it when applied to hotels. (This case is fairly unusual as both are travel companies. Usually the industries are more distinct.) Neither owns the word on its own, only in context, and owning a mark doesn't mean complete control -- see a more detailed treatise on this law for details.
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    10 (actually 11) myths about copyright. This article went along the videos and reading for this deadline. I think it was good advice to treat everything as copyrighted until you know for sure
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    10 Big Myths about copyright explained
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    10 myths about copyrights. Great read for everybody because there are a few that I wasn't even aware of! #1 is usually not known by many!
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    explains copyright a bit farther, using common questions asked about copyright policy and providing answers.
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    This article describes the ten myths about copyright and the author explains the truth about each myth. The first myth states if it doesnt have a copyright notice then its not copyrighted, another one of the myths says, "if I dont charge for it, its not a violation". This article is very informative and explains the information in an understandable manner. There is a brief summary towards the end summarizing the main points.
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    I really liked this cite as well because he goes into detail on the myths of copyright. These are some common mistakes people make when it comes to copyright and things we should also pay attention to when we find a piece of work we may like and want to use a quote or phrase from.
Paul Angichiodo

10 Steps to Effective Copywriting - Effective Copywriting | Entrepreneur.com - 0 views

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    This article is about effective copywriting. It beaks down the process into 10 simple guidelines that you should always follow when writing copy. 1. Exploit your products benefits. 2. Exploit your competitions weakness. 3. Know your audience. 4. Communicate: Whats in it for me? 5. Focus on "you" not "we." 6. Understand your medium. 7. Avoid too much information. 8. Include a call to action. 9. C.Y.A. (cover you a**) 10. Proofread.
Anthony Sanchez

D#7.0 HW#4 Email etiquette for effective email replies - 1 views

  • Be aware that when you send an email in rich text or HTML format, the sender might only be able to receive plain text emails. If this is the case, the recipient will receive your message as a .txt attachment. Most email clients however, including Microsoft Outlook, are able to receive HTML and rich text messages.
  • Do not forward chain letters. We can safely say that all of them are hoaxes. Just delete the letters as soon as you receive them.
  • This will almost always annoy your recipient before he or she has even read your message.
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  • Use a meaningful subject
  • Even more so than the high-priority option, you must at all times try to avoid these types of words in an email or subject line. Only use this if it is a really, really urgent or important message.
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    This is a comprehensive list of email etiquette, including many things I had not heard before or read in chapter 12...such as, ""Do not copy a message or attachment without permission" and "use active instead of passive" voice.
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    This is a comprehensive list of email etiquette, including many things I had not heard before or read in chapter 12...such as, ""Do not copy a message or attachment without permission" and "use active instead of passive" voice.
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    This article is coming from a business's perspective about why it is important to have employees follow good email etiquette. We had read about important reasons like professionalism and efficiency, but not so much about a company's liability for its employee's emails.
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    An article describing how to write effective e-mails in the workplace.
toni tassell

Writing copy for the web D#1HW#13 - 0 views

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    Design and layout our universal what holds true for one area holds true for the other.
Brooke Iggie

Online Copywriting: How To Create Effective Web Site Copy - 0 views

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    D#1 HW# 13 This website shows and explains how to write effective articles for websites. It is easy to understand and held my interest well.
Merlyn Reyna

D#7 HW#6 Respecting Copyright - 0 views

  • Briefly review subjects covered in last lesson: plagiarism, proper citation and paraphrasing, honesty and trustworthiness in school research and writing.
  • “Who owns copyrighted materials such as movies, music, and web pages?” Tell students that the copyright owner is the person who created the work, e.g. author, musician, artist, computer program/game creator, scientist-inventor, business person, etc.
  • Next ask the class if they are familiar with the Happy Birthday song. Inform them that this song is protected by copyright
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  • Copyright is a form of legal protection given to the authors of books, music, movies, etc. Users of the books may not make copies without permission from the authors except in limited occurrences for school and personal use where there is no profit involved. This limited use is known as Fair Use which we will talk about shortly.
  • The digital aspect of the web allows for wonderful innovations such as MP3 players but ethical personal use must be employed to avoid legal punishment.
  • The RIAA, the professional organization which represents the recording companies, (Recording Industry Association of America), has reacted with copyright infringement legal actions against schools and college students. Have you noticed the warnings posted on music CDs or movie DVDs?
  • Now there are more legal ways for music customers to purchase their music online with services such as iTunes, Rhapsody, amazon.com, etc. There are even some legitimate free music download examples. For example, some unknown bands may provide free previews online. While other more popular bands or singers may post a sample tune for fans to hear for free.
  • Copyright and Fair Use, inform the students that the expert speaker is an attorney that helps students and professors at a university to learn about the ethics and Fair Use guidelines of copying digital information such as music, movies, or web content for school.
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    This is a good example of how copyright is explained.  The comic shown in this article is very cute and original, gives us an idea of how we can copyright without knowing. 
Heather Groen

D #1 HW #13 What is copywriting - 0 views

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    I looked up more information on copywriting because one of my closest friends recommended it as a career path for me. She told me how much she admired their expertise in the marketing fields. This site will be useful if I decide to pursue this career path. I still have so much to learn!
Brian Fauss

Blogging, Plagiarism and Writing Ethics - 0 views

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    This might come in useful but seems to be common sense.
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    I had to change the tag to Chapter 4 incase there is a copy.
Hector Garcia

D#7HW#6: U.S. Copyright Office - Fair Use - 1 views

  • The distinction between fair use and infringement may be unclear and not easily defined. There is no specific number of words, lines, or notes that may safely be taken without permission.
  • Acknowledging the source of the copyrighted material does not substitute for obtaining permission.
  • The safest course is always to get permission from the copyright owner before using copyrighted material. The Copyright Office cannot give this permission.
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  • When it is impracticable to obtain permission, use of copyrighted material should be avoided unless the doctrine of fair use would clearly apply to the situation.
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    This showcases the four different elements that the federal government has indicated legally make up the idea or concept of fair use of material. Knowing these rules is especially important for students in this ever growing informational age to assure that they are properly representing work.
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    It's ironic that the "distinction between fair use and infringement may be unclear and not easily defined" but you have to make sure if you use something that you haven't obtained permission for that the "doctrine of fair use [must] CLEARLY apply."
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    Info on fair use right from the US Copyright office
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    U.S. Copyright Office--Fair Use
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    Gives examples of fair use and how you are protected from copyright law
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    This site appears to host the definitive documentation and rules on the U.S. copyright system. This link is to what would appear to be a simple one page description on the issue, but I think it really shows how confusing and fuzzy the subject can be.
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    This site being a government one gives the "straight scoop" on rightful copy-writes.
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    This is information about fair use as stated in the government law of copyright. This whole website can let the viewer know exactly what they can and can't do. Also know the concequences that a person can go through if they break the copyright law.
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    This site was interesting because it broke down what fair use was and made it easier to understand. For example, Fair use lists various purposes for which reproduction of a particular work is fair, like criticism, comments, reporting, teaching, and research.
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    I liked this webpage because it went more in depth about Fair Use. It presented the four factors that can be used to determine where or not the use of the copyrighted material is fair. I thought it was good that this webpage stated that it is always safer to get permission from the copyright owner NOT the copyright office.
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