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Carri Bugbee

Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views

www.fastcocreate.com/...telling-is-the-ultimate-weapon

storytelling engagement story content writing social media

shared by Carri Bugbee on 30 Oct 12 - No Cached
  • Carri Bugbee on 30 Oct 12
     
    In his book, Tell to Win, Peter Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
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