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Carri Bugbee

Apps For Mobile Viewing Challenge Cable Operators, TV Networks | Fox Business - 0 views

www.foxbusiness.com/...ge-cable-operators-tv-networks

shared by Carri Bugbee on 16 Apr 14 - No Cached
  • Media companies also want to gather and crunch all the data about viewing habits they can to sell to advertisers. The companies receive less high quality data when people watch network programming through an app from Dish Network or DirecTV instead of using their own apps.
  • "Both sides are paranoid. The operators think that if the programmers can create a one-to-one relationship with the consumer, some day they peel off and become their own HBO," said an executive at a media company involved in content negotiations who was not authorized to talk to the media.
  • Ad sales on the platforms are still small and hard to estimate, but revenue is expected to grow as more viewing moves to mobile devices
  • ...2 more annotations...
  • There's also fear from operators that if programming providers build up large audiences through their own apps, they could one day go "over the top" or dispense with cable. One of the most closely watched issues in pay TV is when popular streaming service HBO Go will go direct to consumer.
  • usage of these apps is still small compared with how many people watch TV the traditional way. But it is growing quickly. The "Watch ESPN" app is available in 55 million U.S. homes and has been downloaded 24 million times, ESPN said, and minutes viewed on the app on mobile devices is up more than 6.5 times from two years ago.
  • Carri Bugbee on 16 Apr 14
     
    "Both sides are paranoid. The operators think that if the programmers can create a one-to-one relationship with the consumer, some day they peel off and become their own HBO," said an executive at a media company involved in content negotiations who was not authorized to talk to the media.
Carri Bugbee

Netflix CEO Reed Hastings Predicts the Future of Streaming Video - Peter Kafka - Media - AllThingsD - 0 views

allthingsd.com/...do-hbo-espn-and-the-cable-guys

streaming TV streaming video Netflix aps socialTV

shared by Carri Bugbee on 27 Apr 13 - No Cached
  • The one new nugget here is a Hastings prediction, held by many other people, that we’re moving to a world where “apps replace channels.”
  • “Existing networks, such as ESPN and HBO, that offer amazing apps will get more viewing than in the past, and be more valuable. Existing networks that fail to develop first-class apps will lose viewing and revenue.”
  • there’s room for lots of streaming video services, just like there are lots of cable channels today.
  • Carri Bugbee on 27 Apr 13
     
    we're moving to a world where "apps replace channels."
Carri Bugbee

MediaPost Publications Research On iPad's TV Usage Needs New Direction 04/20/2012 - 0 views

www.mediapost.com/...usage-needs-new-direction.html

shared by Carri Bugbee on 21 Apr 12 - No Cached
  • The iPad may soon join the remote control and DVR in the pantheon of transformative TV devices, if it hasn’t already. Thanks to that prospect, its influence has stretched deeply into media research.  
  • Consumers would welcome more apps, such as WatchESPN, allowing them to view live content on their iPads anywhere, anytime. Consumers also appreciate opportunities to view content via HBO Go and Netflix platforms.
  • -Consumers appreciate the opportunity to view content on iPads, but also engage in social media activities at the same time. Networks can capitalize on this.
  • ...1 more annotation...
  • -Consumers turn to iPads to watch TV shows when someone else is using the TV, and watching something they are not interested in.
Carri Bugbee

Most Cord-Cutters Are Happy They Did It: Study | Multichannel - 0 views

www.multichannel.com/...374782

OTT over-the-top cord cutting cord-cutting cord-cutters

shared by Carri Bugbee on 28 May 14 - No Cached
  • About 84% of cord-cutters are “at least somewhat happy with their decision,” while 37% said they’re so happy that they have no plans to ever return to a traditional pay-TV service,
  • 17% of U.S. broadband subscribers surveyed say they once took a pay-TV service but have since left their provider, while 10% say they have never subscribed to pay-TV (the so-called “cord-nevers”), and 74% said they currently take a pay-TV service.
  • The median time spent each week by pay-TV subs using the service is 12.98 hours. Next is Internet subscription VOD (4.89 hours), free over-the-air TV (4.72 hours), free Internet video (3.49 hours), and owned digital movies and TV shows (3.12 hours).
  • ...1 more annotation...
  • About 92% reported spending time on YouTube, followed by Netflix (52%), Hulu/Hulu Plus (35%),  Amazon Prime (26%), and premium channel sites such as HBO Go (28%).
Carri Bugbee

New S3 Research Paper Tackles Casting, Names Top Second Screen Apps : 2nd Screen Society - 0 views

www.2ndscreensociety.com/...g-names-top-second-screen-apps

research second screen 2nd screen TV television social TV socialTV apps

shared by Carri Bugbee on 31 Jul 14 - No Cached
  • If done right, “casting” just might be the “killer” app the second screen world has been looking for.
  • The report pinpoints which apps are resonating with consumers (and why), and focuses on the new role “casting” content is playing in the second screen ecosystem.
  • “However, we also noted several apps — including Amazon Instant Video, M-Go, and several TV Everywhere services — that currently have no identifiable casting experience,” said Chuck Parker, chairman of the 2nd Screen Society.
  • ...2 more annotations...
  • The second screen apps earning the highest praise in the report: • NextGuide, a personalized TV listings guide designed for the iPad. • BuddyTV, a universal TV search and recommendation portal. • Beamly (formerly Zeebox), a social TV and networking platform geared toward mobile devices. • Viggle, which offers engagement incentives for consumers to earn points for real-world rewards. • The USA Anywhere TV Everywhere app. • The HBO Go TV Everywhere app. • The NCAA March Madness app created by Turner and CBS. • SmartGlass, the game-centric second screen endevour Microsoft launched for the Xbox platform. • ConnectTV, which offers consumers the ability to clip and share a short clip of the show they’re viewing.
  • report also delves into the two major use-cases of second screen apps: the second screen as a companion experience and as a multi-screen viewing experience; and examines how developers and publishers have taken advantage of 4G LTE networks to create second screen apps experiences — especially for sporting events — that allow for seamless access in and out of the home.
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