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Contents contributed and discussions participated by Carri Bugbee

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Carri Bugbee

Can Twitter Save TV? (And Can TV Save Twitter?) - Forbes - 0 views

www.forbes.com/...ave-tv-and-can-tv-save-twitter

socialTV social TV television TV twitter

shared by Carri Bugbee on 09 Oct 13 - No Cached
  • To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.
  • The average price of an ad has been plummeting, down 46% in the most recent quarter.
  • Americans now comprise just one-fourth of Twitter’s participants.
Carri Bugbee

Google Adds TV Episodes and Schedules to Search Results - 0 views

mashable.com/...nd-schedules-to-search-results

google episodes schedules search social TV socialTV

shared by Carri Bugbee on 09 Oct 13 - No Cached
  • Google will now include listings of television episodes and on-air dates in its search results.
  • This new data will be displayed alongside the existing information in Google’s database that already details a show’s network, cast, theme song and main characters.
  • change also extends to TV shows no longer in production.
Carri Bugbee

Tweets Provide New Way to Gauge TV Audiences - WSJ.com - 0 views

online.wsj.com/...702304171804579119342816300078

tweets nielsen socialguide television TV social TV socialTV analytics

shared by Carri Bugbee on 09 Oct 13 - No Cached
  • Twitter's 49.2 million U.S. users generally skew younger and are disproportionately in cities, for example, according to marketers and media analysts.
  • marketers see potential value in knowing which shows have Twitter enthusiasts. For some, it is becoming a factor when they purchase TV time: The theory is that if fans are engaged on Twitter that "means the ads are also being paid attention to,"
  • The stakes are high for Twitter, which is under the spotlight of an initial public offering of stock and has identified TV-related ad spending as a crucial revenue driver.
  • ...4 more annotations...
  • "If your show is creating conversations on Twitter, it is more valuable, and you should get credit for that," said Rachael Horwitz , a spokeswoman for Twitter, which provided information to Nielsen to help create the new Twitter TV ratings.
  • At an industry event in Beverly Hills this summer, CBS Chief Research Officer David Poltrack id "word of mouth" interactions about TV mostly still occur face to face, not on social media. He said that while Twitter's importance is growing and CBS is "immersing" itself in it, "right now it is focused on a small segment of the population."
  • Nielsen says the number of people tweeting about TV was 19 million in the second quarter, up 24% over the year-earlier period.
  • "We are a national company and our sales come from the suburban market more so than the metropolitan areas, where [Twitter's] strength lies," said Michael Zuna , chief marketing officer of the insurer.
  • Carri Bugbee on 09 Oct 13
     
    marketers see potential value in knowing which shows have Twitter enthusiasts. For some, it is becoming a factor when they purchase TV time:
Carri Bugbee

Why Facebook and Twitter Are Fighting Over Your Television - Claire Peracchio - The Atl... - 0 views

www.theatlantic.com/...280339

socialTV social TV television TV social twitter facebook

shared by Carri Bugbee on 08 Oct 13 - No Cached
  • TV is still the biggest, commanding roughly $70 billion in annual advertising.
  • Nielsen reports that online video accounts for a small portion of time spent watching TV, just over 2%, even after including YouTube, Netflix, and Hulu.  
  • Facebook and Twitter have the same grand strategy to cut a slice of that $70 billion. Unike Netflix and Hulu, their plan isn’t to take attention away from TV, but rather to attract more attention to TV advertising.
  • ...2 more annotations...
  • In the lead-up to its IPO this fall, Twitter launched Amplify, which partners with TV channels to pump promoted tweets and short video clips (co-branded by an advertiser and network) into feeds where users are likely to be tuned into the channel. Nielsen has reported that these doubled-up ads translated to a 58-percent-higher purchase intent for consumers.
  • In 29 percent of episodes surveyed, Twitter activity boosted live television viewership in a “statistically significant” way, and 48 percent of the time, higher TV viewership led to a higher tweet volume.
Carri Bugbee

Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ra... - 0 views

variety.com/...ine-up-with-ratings-1200702169

nielsen social metrics variety socialTV social TV television TV analytics measurement ratings

shared by Carri Bugbee on 07 Oct 13 - No Cached
  • ne thing is immediately clear: There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows.
  • Seen through a Twitter lens, the No. 1 television show for the week of Sept. 23 to 29 was AMC’s “Breaking Bad” by a mile, with 9.28 million people seeing tweets about the show’s finale — but the episode wasn’t even among the top 20 in total viewership for the period, according to Nielsen primetime ratings.
  • But the divergence between the top shows Americans actually watch on TV and what they talk about on Twitter illustrates that there is not a strong correlation, today, between the two mediums. Only one show, two airings of NBC’s “The Voice,” appear in both top 10 rankings.
  • ...3 more annotations...
  • the data shows the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating tweets.
  • In its IPO filing, Twitter said the Nielsen Twitter TV Rating will “not directly generate revenue” but said, “we believe (it) will enhance our attractiveness to users and advertisers.”
  • Facebook, which has a total user base more than five times the size of Twitter’s, is playing catch-up to Twitter in trying to provide a similar guide for how social activity on its service relates to TV. Last week, Facebook began sharing weekly data about interactions among U.S. users for about 45 broadcast shows in primetime with ABC, CBS, Fox and NBC and a few other partners.
  • Carri Bugbee on 07 Oct 13
     
    There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows.
Carri Bugbee

Nielsen Twitter TV Ratings Are Launched - 2013-10-07 04:01:00 | Broadcasting & Cable - 0 views

www.broadcastingcable.com/...er_TV_Ratings_Are_Launched.php

shared by Carri Bugbee on 07 Oct 13 - No Cached
  • Carri Bugbee on 07 Oct 13
     
    Early data from the Nielsen Twitter TV Ratings indicates that social media activity related to Twitter continues to grow, with the number of Tweets related to TV growing 38% from 190 million in the second quarter of 2012 to 263 million in the second quarter of 2013, according to Nielsen's SocialGuide.
Carri Bugbee

MediaPost Publications Nielsen Twitter TV Ratings Deliver Profile, Reach Of Viewers 10/... - 0 views

www.mediapost.com/...ngs-deliver-profile-reach.html

nielsen socialTV social TV television TV social twitter measurement analytics

shared by Carri Bugbee on 07 Oct 13 - No Cached
  • Nielsen says what is new here is determining “reach," the unique audience/impressions.
  • the entire Twitter TV audience for per episode is, on average, 50 times larger than the authors. If, for example, 2,000 people are tweeting about a program, 100,000 people are seeing those Tweets. Those 100,000 aren’t necessarily viewers of that particular TV episode.
  • Nielsen Twitter TV Ratings are a separate set of metrics to traditional National TV Ratings. They do not change traditional National TV Ratings. But many believe they will complement each other.
  • ...1 more annotation...
  • Twitter activity of TV in the U.S. has grown recently -- to 19 million unique people in the U.S. composed of 263 million Tweets about live TV in the second quarter of 2013 alone. This is a 24% increase in “authors” and a 38% increase in Tweet volume, according to SocialGuide.
Carri Bugbee

Facebook Woos TV Networks With Data - Digits - WSJ - 0 views

blogs.wsj.com/...oos-tv-networks-with-more-data

socialTV social TV television TV facebook advertising data

shared by Carri Bugbee on 03 Oct 13 - No Cached
  • This week, Facebook says it will begin sending weekly reports to America’s four largest television networks, offering a glimpse of how much chatter their shows are generating on the social network. The reports will reveal how many “actions” — likes, comments, or shares — a television episode has inspired on Facebook and how many members participated in an action.
  • Facebook, which will not make the results generally available, will share the data reports with ABC, NBC, Fox, and CBS, and a small number of select partners.
  • Twitter, which has been gearing up for its initial public offering, is expected to begin to distribute the “Nielsen Twitter TV Rating,” its first measurement report in partnership with media measurement giant Nielsen, on Monday. The report will measure how many people participated in a conversation about a particular show, and how many people saw those tweets.
  • ...3 more annotations...
  • Earlier this month, Facebook unveiled a new program to allow select media partners, such as CNN, to tap its public feed and see activity related to certain keywords. The new television data report will tally all posts, including private ones, but Facebook says the data is collected anonymously and will only be shown in aggregate to protect users’ privacy.
  • recent episode of ABC’s “Dancing With the Stars,” generated more than 1 million interactions from some 750 thousand people.
  • In order to calculate chatter, Facebook had to create a library of keywords for each show, such as the names of main characters.
Carri Bugbee

Amazon Readies Set-Top Box for Holidays - WSJ.com - 0 views

online.wsj.com/...3722604579113460045828356.html

amazon set-top box OTT over-the-top socialTV social TV roku apple TV model

shared by Carri Bugbee on 03 Oct 13 - No Cached
  • A key motivation for Amazon is boosting its Prime membership rolls, which may be bolstered by a set-top box.
  • Streaming video has been an increasing focus for Amazon, which has been racing to distinguish itself from rivals Netflix, Hulu LLC and others with exclusive content deals and a slate of television pilots that are set to become available starting later this year.
  • Based on the dizzying array of free and paid apps available on Roku devices--from the Yachting Channel to YogaGlo to Trigger Talk TV for gun enthusiasts—it is easy to imagine potential e-commerce tie-ins on an Amazon device.
  • ...2 more annotations...
  • two most-watched Roku apps are Netflix and Amazon Instant Video, according to Roku's website.
  • The set-top box, which would pit the online retailer against a host of established rivals, is a small device that resembles a Roku Inc. player and is similarly styled as a platform to run apps and content from a variety of sources, these people said. It would also serve as a delivery vehicle for Amazon's existing streaming video service—available as part of its Prime membership
Carri Bugbee

Why the NFL made Twitter its first social draft pick | Internet & Media - CNET News - 1 views

news.cnet.com/...er-its-first-social-draft-pick

socialTV nfl social TV twitter television TV amplify

shared by Carri Bugbee on 30 Sep 13 - No Cached
  • or the first time ever, the organization has partnered with a social network to share, in its own terms, "some of the most valuable content in the entertainment business."
  • video clips will include near-instant replays from Thursday night games, Sunday post-game highlights, analysis, news, and fantasy football advice. Videos will be appended with pre-roll, 5- to 8-second advertisements from Verizon and another unnamed sponsor. Twitter and the NFL will share advertising, though the exact terms of the arrangement are unknown.
Carri Bugbee

Intel Wants Helps from Amazon or Samsung to Launch OnCue Web TV - Peter Kafka - Media -... - 0 views

allthingsd.com/...-keep-its-web-tv-project-alive

intel TV OnCue web TV streaming OTT over-the-top social TV socialTV

shared by Carri Bugbee on 27 Sep 13 - No Cached
  • Intel executives, who have promised to launch a Web-based pay TV service by the end of 2013, are now looking for a strategic backer to help them fund and distribute the service. If they don’t find one soon, it’s possible the project will be scrapped.
Carri Bugbee

These Are the Biggest Hurdles Facing Social TV | Adweek - 0 views

www.adweek.com/...urdles-facing-social-tv-149343

hurdles socialTV social TV television tv twitter social Media

shared by Carri Bugbee on 24 Sep 13 - No Cached
  • Not every TV show is appointment viewing, and it’s safe to assume that not every show will be hashtag TV.
Carri Bugbee

Twitter Spoiler Block: Netflix Has Spoiler Foiler for 'Breaking Bad' | Variety - 0 views

variety.com/...eaking-bad-spoilers-1200662567

socialTV social TV television tv social twitter spoler hashtags Netflix

shared by Carri Bugbee on 24 Sep 13 - No Cached
  • The app takes an aggressive approach, blocking any tweet with the words “breaking” or “bad,” even if they may have nothing to do with the show, or are merely innocent comments on the show’s Emmy win. However, for those who have to wait to watch the finale, it may be better to be safe than sorry.
  • “Bad” fans can log into the website through Twitter and view a relatively normal version of their timeline, the only change being that tweets that could contain spoilers are blacked out with a spoiler warning. They have the option of clicking on the tweet to view it, if they so dare.
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