75% of Brands integrate second screen experience, up 7%.
Contents contributed and discussions participated by Carri Bugbee
Almost Famous | Fast Company - 0 views
Why Twitter Just Bought Bluefin Labs - Business Insider - 0 views
2013 Superbowl Ads Favor URLs, Hashtags -Not Facebook | Web Strategy by Jeremiah Owyang... - 0 views
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Hashtags, presumably aimed for Twitter, dominate over Facebook. Hashtag integration in ads dominated the airtime, with 38% of ads including Hashtags in visual display on ads,
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Summary: Expect Hashtags to Overake Corporate Websites in 2014 Brands prefer deeper integration on their own website and leverage over-arching hashtags for events
Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google... - 0 views
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When it comes to second-screen advertising, it's Twitter's world now and there's no close second place.
Twitter Releases Report Detailing Its Impact On Social TV - AllTwitter - 0 views
New Ooyala Tech Lets You Watch Videos Directly in Your Twitter Stream | VideoMind - 0 views
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Ooyala announced a new Twitter Video Card Solution, built in close collaboration with Twitter, that lets Ooyala customers quickly and easily embed videos directly into their Twitter stream for instant playback. The solution was certified by Twitter
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Perhaps most importantly for our customers, the solution opens the door to distribute AND monetize video content delivered via Twitter across desktops and mobile devices (including iOS and Android).
Facebook's Plan To Destroy Television - Business Insider - 0 views
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Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences,
'Seinfeld' masters a new domain: Twitter - Therese Poletti's Tech Tales - MarketWatch - 0 views
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Carri Bugbee
I'm a social media marketing strategist and a social TV writer/explorer. I read and archive a lot of articles and blog posts in both these categories, as well as B2B marketing.