recent study conducted by MarketShare suggests that TV ads are more effective when paired with paid Twitter advertising than without.
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New Data Surrounding Twitter, TV, and Brand Messaging - 0 views
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1 in 5 Second-Screeners Shop for Products Seen in TV Ads - 0 views
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Sports and Reality Shows Account for Half of Social TV Chatter - 0 views
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How social media users multitask while watching TV - 0 views
Study examines how viewers engage with social TV - 0 views
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