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56 percent of "training millennials" (people ages 14-24) are tuning in to their favorite shows on computers, smartphones, tablets and gaming devices rather than a television. The majority, 32 percent, are watching on their computers, while just 7 percent are keeping up with the Kardashians on their tablets.

Each time the show goes to commercial, viewers following the TV broadcast with their computer, iPad or smartphone handy will be able to unlock unique content related to the finale’s plot that adds new dimensions to the story. (An on-screen prompt will read “The story continues now at CBC.ca/ArcticAir.”)

CBC’s goal is to reward the audience with a “transmedia storytelling event” that happens in tandem with the live broadcast.

provides more information on the characters, their motivations and elements that won’t be seen on TV.

87% of consumers are splitting their attention between the TV and their laptops, smartphones and tablet computers. Here's the kicker: Although such distracted viewing is common, fewer people are using these second screens to interact with the applications designed specifically for the TV programs they're watching.

Although these so-called "companion" applications are popular with some viewers, they don't resonate with most consumers,

47% of viewers have used their portable devices to learn more about the TV shows or movies they're watching, or the actors appearing on screen. But they are turning to established sources, including IMDb, Wikipedia and social networks, for such information, NPD found.

Still, you might say a revolution is brewing in the living room — and this one will be televised. It portends not only a change in the TV viewing experience but also poses a threat to cable and satellite TV distributors. Even network executives' notions about scheduling — how positioning a new show adjacent to a popular program in the evening lineup to drive ratings — look anachronistic at a time when Nielsen estimates that 47% of all American households have DVRs and can watch recorded shows whenever they choose, and 55% of broadband homes have at least one TV connected to the Internet, according to market researcher the Diffusion Group.

Concerns about how to reach this group known as the "never connecteds" and count their viewing in a show's ratings adds to a list of headaches that include slumping prime-time broadcast TV ratings and the flight of advertisers to cable.

these smart TVs may look dated compared with what Silicon Valley giant Intel has in store for later this year, not to mention whatever Apple Inc. is planning with its mysterious but hotly anticipated flat-screen TV.

Tomorrowish’s claim to fame is saying that it has the only social media DVR. The company takes the US East Coast conversation during prime time, curates it, saves it, and then brings it together with the West Coast airings.

For brands, Tomorrowish will give them more engagement with viewers on social media, sponsored content, and celebrity conversations. Diving into the Social TV, it will work across all platforms so that viewers can interact with shows on mobile devices, TV, or computers. There’s also a mobile API that developers can tap into.

The gist: Later this fall, Twitter users will start to see a “See It” button on messages about some of Comcast-owned NBCUniversal’s shows, like “The Voice.” Clicking on those Tweets will open up a Twitter “card” with more information about the shows, and Twitter users who are also Comcast pay-TV subscribers will be able to record or watch the show directly from their computer or mobile device.

“We want to make the conversation on Twitter lead to consumption,” said Sam Schwartz, Comcast’s chief business development officer.

The deal also includes an “Amplify” advertising deal with Twitter, where Twitter and NBCUniversal will both sell ads against short video clips from the programmers’ shows.

“For movies and retailers, time-shifting can be a concern,” says Starcom’s Bowe. “That is why live TV is interesting to a lot of TV advertisers. Advertisers are demanding immediacy. Amassing an audience on a particular night is important.” Combating ad skipping empowered by the DVR is a bigger issue for TV stations than it is for network TV.

Advertisers typically buy local TV using Nielsen’s live-only or live-plus-same-day program ratings. Network TV is bought on C3 commercial ratings, which includes live viewing and three days of DVR playback. That means local TV advertisers pay for viewers who fast-forward through their commercials.

Live TV and social media were made for each other. In 2013, 36 million people in the United States sent 990 million Tweets about TV shows they were watching live, according to Nielsen SocialGuide. Moreover, 84% of people who have smartphones or computer tablets use those devices while watching TV.

The Canvs analysis covered about 185,000 tweets, just a portion of the half-a-million tweets that Canvs identified as being related to the finale. The platform only analyzes tweets it is sure it can interpret accurately, founder and CEO Jared Feldman told me. <div><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" title=""><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" alt="" /></a></div>

An algorithm might recognize the word "enjoy" in a tweet that says, I really didn't enjoy the How I Met Your Mother finale, without realizing that the tweet isn't ultimately positive. You can teach a computer to recognize the "didn't" before "enjoy," but that doesn't go far enough, either.

The way that 12-year-olds talk about loving Justin Bieber? There's no dictionary on the planet that captures that."

traditional TV viewing among 18-24-year-olds in Q2 2014 was down by 11.7% year-over-year. Between Q2 2011 and Q2 2014, weekly viewing fell by 21.7%, a sizable figure.

TV viewing by 18-24-year-olds; the weekly average has now dropped on a year-over-year basis for at least 10 consecutive quarters.

in the space of 3 years, Q2 TV viewing by 18-24-year-olds dropped by more than 5 hours per week. That’s a considerable amount, equivalent to roughly 45 minutes per day.