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The difficulty of knowing other people’s intent is a classic philosophical problem. It is epistemological in that it involves the limits of our knowledge. We can’t really know what anyone else hopes to do, and sometimes, because of the subconscious and self-deception, we don’t ever know what our own true intent is. It is also an example of the problem of other minds. We can never really enter into the perspective of any other person nor can we ever really know what they think (or even if they think). We are discrete individuals and communication is unreliable. My point: the political and economic realities of running from gun activists is, yet again, founded on classic philosophical issues, and when we take positions on issues of the day, we are really taking positions philosophically. The gun-rights activists think that their intent is obvious and that everyone knows what they hope to do. They believe their minds are transparent. But this is because they are all extreme narcissists. It baffles them that we don’t all know exactly what they are thinking. It shocks them that we don’t know that Jim is a good guy, and that Sally would never murder anyone. But they are wrong. We don’t know them and we don’t know how they think. The only thing that makes us notice them at all is that they have guns and truthfully, that’s why they carry them in the first place. They want to be celebrities, heroes, and the centers of attention.

How did we come to care so much about creativity? The language surrounding it, of unleashing, unlocking, awakening, developing, flowing, and so on, makes it sound like an organic and primordial part of ourselves which we must set free—something with which it’s natural to be preoccupied. But it wasn’t always so; people didn’t always care so much about, or even think in terms of, creativity.

It was Romanticism, in the late eighteenth and early nineteenth centuries, which took the imagination and elevated it, giving us the “creative imagination.”

How did creativity transform from a way of being to a way of doing? The answer, essentially, is that it became a scientific subject, rather than a philosophical one.

Five years ago, Google — one of the most public proselytizers of how studying workers can transform productivity — became focused on building the perfect team. In the last decade, the tech giant has spent untold millions of dollars measuring nearly every aspect of its employees’ lives. Google’s People Operations department has scrutinized everything from how frequently particular people eat together (the most productive employees tend to build larger networks by rotating dining companions) to which traits the best managers share (unsurprisingly, good communication and avoiding micromanaging is critical; more shocking, this was news to many Google managers).The company’s top executives long believed that building the best teams meant combining the best people. They embraced other bits of conventional wisdom as well, like ‘‘It’s better to put introverts together,’’ said Abeer Dubey, a manager in Google’s People Analytics division, or ‘‘Teams are more effective when everyone is friends away from work.’’ But, Dubey went on, ‘‘it turned out no one had really studied which of those were true.’’In 2012, the company embarked on an initiative — code-named Project Aristotle — to study hundreds of Google’s teams and figure out why some stumbled while others soared.

In recent years anthropologists have begun to point out that sensory perception is culturally specific.

Recently, a team of anthropologists and psychologists at the Max Planck Institute for Psycholinguistics and Radboud University, both in Nijmegen, the Netherlands, set out to discover how language and culture affected sensory awareness. Under the leadership of Asifa Majid and Stephen C. Levinson, they made up a kit of systematic stimuli for the traditional five senses: for sight, color chips and geometric forms; for hearing, pitch, amplitude and rhythm variations; for smell, a set of scratch-and-sniff cards; and so forth. They took these kits to over 20 cultural groups around the world. Their results upend some of our basic assumptions.

Peter Godfrey-Smith, the author of “Theory and Reality: An Introduction to the Philosophy of Science,” has been thinking about how people can avoid the misunderstanding embedded in the phrase, “It’s only a theory.” Advertisement Continue reading the main story It’s helpful, he argues, to think about theories as being like maps.“To say something is a map is not to say it’s a hunch,” said Dr. Godfrey-Smith, a professor at the City University of New York and the University of Sydney. “It’s an attempt to represent some territory.”A theory, likewise, represents a territory of science. Instead of rivers, hills, and towns, the pieces of the territory are facts.“To call something a map is not to say anything about how good it is,” Dr. Godfrey-Smith added. “There are fantastically good maps where there’s not a shred of doubt about their accuracy. And there are maps that are speculative.”To judge a map’s quality, we can see how well it guides us through its territory. In a similar way, scientists test out new theories against evidence. Just as many maps have proven to be unreliable, many theories have been cast aside.But other theories have become the foundation of modern science, such as the theory of evolution, the general theory of relativity, the theory of plate tectonics, the theory that the sun is at the center of the solar system, and the germ theory of disease.“To the best of our ability, we’ve tested them, and they’ve held up,” said Dr. Miller. “And that’s why we’ve held on to these things.”

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing--but cognitive science says that argument is pointless. While emotions overwhelmingly drive behavior, it is misguided to believe that thinking and feeling are somehow mutually exclusive. Emotion and logic are intertwined. Behavioral science is now telling us that we don’t really have “free will.” We have “free won’t.” We can give in to the visceral impulses that drive us or choose to apply the brakes of rational restraint. While we can’t choose our emotions because they originate unconsciously, we can choose our conscious response to our feelings. This is essentially what consciousness is--a series of critical reflections and interpretations about how we are feeling.

In that pantheon of illuminatingly broken men and women, Henry stands apart. It is difficult to exaggerate the impact he has had on our understanding of ourselves. Before Brenda Milner collaborated on that first paper about Henry, the prevailing theory of memory held that its functions could not be localized to a single cortical area, that learning was distributed across the brain as a whole. By that theory — built upon the experimental lesioning of the brains of rats — a person’s memory would be affected only in proportion to the amount of brain tissue removed, regardless of which brain structures the tissue was removed from. Milner’s first paper about Henry, along with her previous work, upended this view.

How The Good Place Goes Beyond ‘The Trolley Problem’ In Season 2, the terrific NBC sitcom continues to explore ethics without sacrificing complexity or humor.

What has more consciousness: a puppy or a baby? An iPhone 5 or an octopus? For a long time, the question seemed impossible to address. But recently, Giulio Tononi, a neuroscientist at the University of Wisconsin, argued that consciousness can be measured—captured in a single value that he calls Φ, the Greek letter phi. The intuition behind Tononi’s idea, known as the Integrated Information Theory, is that we experience consciousness when we integrate different sensory inputs. According to Tononi, when you eat ice cream, you cannot separate the taste of the sugar on your tongue from the sensation of the melting liquid coating the inside your mouth. Phi is a measure of the extent to which a given system—for example, a brain circuit—is capable of fusing these distinctive bits of information. The more distinctive the information, and the more specialized and integrated a system is, the higher its phi. To Tononi, phi directly measures consciousness; the higher your phi, the more conscious you are.

For most of the past century, drugs approved and released to market have been tested only on male patients, leading to improper dosing and unacceptable side effects for women. The important physiological differences between men and women have only recently been taken into consideration in medical research. Emergency doctor Alyson McGregor studies these differences, and in this fascinating talk she discusses the history behind how the male model became our framework for medical research and how understanding differences between men and women can lead to more effective treatments for both sexes

Victors are said to write history. But in California, history is being written by a committee that is at the center of a raging debate over how to tell the story of South Asia as it tries to update textbooks and revise curriculums for Grades 6 and 7.The dispute centers on whether the region that includes modern-day India, Pakistan and Nepal should be referred to as India or as South Asia, to represent the plurality of cultures there — particularly because India was not a nation-state until 1947. It also touches on how the culture of the region is portrayed, including women’s role in society and the vestiges of the caste system.

Leah H. Somerville, a Harvard neuroscientist, sometimes finds herself in front of an audience of judges. They come to hear her speak about how the brain develops.It’s a subject on which many legal questions depend. How old does someone have to be to be sentenced to death? When should someone get to vote? Can an 18-year-old give informed consent?

The spectacular success of science in the past 300 years has raised hopes that it also holds the key to guiding human beings towards a good life. Psychology and neuroscience has become a main source of life advice in the popular media. But philosophers have long held reservations about this scientific orientation to how to live life.

In 2011, Martin Kemp, an Oxford art history professor, ran an experiment referenced in Ragai’s book, in which 14 non-specialists were shown genuine and fake “Rembrandt” paintings while undergoing brain scans. A painting was shown to them and they were told it was by Rembrandt. Another painting was shown to them and they were told it was a fake. By measuring the pleasure centers of the brain, Kemp concluded that “the way we view art is not rational.” Being told a work was authentic (whether or not it actually was) activated pleasure centers when it was shown, which was not the case when the viewer was told it was inauthentic (even if it was actually the real deal). It’s all about anticipation. If you’re poured a glass of wine and told it’s a 1955 Chateau Lafite Rothschild, you’ll enjoy it much more than if you’re told it’s a 2015 Trader Joe’s wine-in-a-box, whichever it truly happens to be. (For more on this, see my eBook single on wine forgery).

But while non-experts are led by being told what is authentic and what is not, clever forgers do a more elaborate version of the same thing to snare specialists. Rather than telling them “this is authentic,” which would summon a defensive reaction on the part of the expert (“Oh yeah, I’m the expert here, I’ll tell you what’s authentic and what isn’t”), they lay a trail of traps by scattering subtle clues that lead the expert into following a carefully plotted trail, but to come to their own conclusion about the authenticity of the work in question.