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markfrankel18

Airbrushed Sexting: What We Can Learn From Snapchat | WikiMind | Big Think - 0 views

  • Human history, up until about 5000 BC, was an invisible thread. People lived their lives, told stories to their tribes, and passed on. The important information stuck in memory and persisted in the group for weeks, years, or generations
  • All of this is to say that with the advent of instant, ephemeral visual communication, we have moved away from the relatively recent construction of permanence in our communication, and have created a close approximation to face-to-face interaction. We’ve moved closer to our natural communication preferences; what our perceptual and cognitive apparatus evolved to do.
markfrankel18

The Physicist's View Of Reality : 13.7: Cosmos And Culture : NPR - 1 views

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    "Science is more like the United Nations than it is like a village. Different communities of scientists carry out their work using their own methods, languages and styles. Scientists in different fields need interpreters if they are to communicate with each other. There is no scientific lingua franca, not even mathematics. So, while there is no incompatibility between what physics teaches us about the world and what we learn from biology, no one today would seriously propose eliminating biology by reducing it to physics. You can't carry out the work of biology - you can't identify its problems and investigate their solutions - in the language of physics. And yet, despite this state of affairs, I suspect that many of us, and most scientists, whether they ever take the time to think about this or not, are probably committed to what I'll call the physicist's view of reality."
markfrankel18

How Societies Should Organize: Balancing Freedom and Community | Big Think - 0 views

  • Now most people would probably agree that whatever is the greatest good for the greatest number of people is the right action. But what if you came in for a routine medical operation and they carved you up and gave your organs to those in need?! It's a problem called the Transplant Surgeon Objection and it demonstrates how tricky our beliefs can be when we're pressed to defend them.
Lawrence Hrubes

Was E-mail a Mistake? | The New Yorker - 0 views

  • There’s nothing intrinsically bad about e-mail as a tool. In situations where asynchronous communication is clearly preferable—broadcasting an announcement, say, or delivering a document—e-mails are superior to messengered printouts. The difficulties start when we try to undertake collaborative projects—planning events, developing strategies—asynchronously. In those cases, communication becomes drawn out, even interminable
Lawrence Hrubes

Airy Hill Studio | My studio practice through the lens of the sketchbook - 0 views

  • Airy Hill Studio My studio practice through the lens of the sketchbook
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    Cory Wanamaker is a professional artist and sometimes-international-school teacher, part of the ISP community for several years (2012-2015+). This is his blog on process... and many aspects of the real work of being an artist.
Lawrence Hrubes

Mapping the Nation - A Companion Site to Mapping the Nation by Susan Schulten - 0 views

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    "From maps of disease and the weather to the earliest maps of the national population, this was a period when the very concept of a map was reinvented. By the early twentieth century, maps had become common tools of analysis, communication, and visual representation in an increasingly complex nation. Today we live in a world that is saturated with maps and graphic knowledge. The maps on this site reveal how this involved a fundamentally new way of thinking."
markfrankel18

How politics makes us stupid - Vox - 0 views

  • In April and May of 2013, Yale Law professor Dan Kahan — working with coauthors Ellen Peters, Erica Cantrell Dawson, and Paul Slovic — set out to test a question that continuously puzzles scientists: why isn’t good evidence more effective in resolving political debates? For instance, why doesn’t the mounting proof that climate change is a real threat persuade more skeptics?
  • The leading theory, Kahan and his coauthors wrote, is the Science Comprehension Thesis, which says the problem is that the public doesn’t know enough about science to judge the debate. It’s a version of the More Information Hypothesis: a smarter, better educated citizenry wouldn’t have all these problems reading the science and accepting its clear conclusion on climate change. But Kahan and his team had an alternative hypothesis. Perhaps people aren’t held back by a lack of knowledge. After all, they don’t typically doubt the findings of oceanographers or the existence of other galaxies. Perhaps there are some kinds of debates where people don’t want to find the right answer so much as they want to win the argument. Perhaps humans reason for purposes other than finding the truth — purposes like increasing their standing in their community, or ensuring they don’t piss off the leaders of their tribe. If this hypothesis proved true, then a smarter, better-educated citizenry wouldn’t put an end to these disagreements. It would just mean the participants are better equipped to argue for their own side.
  • Kahan doesn’t find it strange that we react to threatening information by mobilizing our intellectual artillery to destroy it. He thinks it’s strange that we would expect rational people to do anything else.
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  • Kahan’s studies, depressing as they are, are also the source of his optimism: he thinks that if researchers can just develop a more evidence-based model of how people treat questions of science as questions of identity then scientists could craft a communications strategy that would avoid those pitfalls. "My hypothesis is we can use reason to identify the sources of the threats to our reason and then we can use our reason to devise methods to manage and control those processes," he says.
markfrankel18

What Elvish, Klingon, and Dothraki Reveal about Real Language & the Essence of Human Co... - 1 views

  • Language, Darwin believed, was not a conscious invention but a phenomenon “slowly and unconsciously developed by many steps.” But what makes a language a language? In this short animation from TED Ed, linguist John McWhorter, author of the indispensable The Power of Babel: A Natural History of Language (public library), explores the fascinating world of fantasy constructed languages — known as conlangs — from Game of Thrones’ Dothraki to Avatar’s Na’vi to Star Trek’s Klingon to Lord of the Rings’ Elvish. Though fictional, these conlangs reveal a great deal about the fundamentals of real human communication and help us understand the essential components of a successful language — extensive vocabulary, consistent grammar rules but peppered with exceptions, and just the right amount of room for messiness and evolution.
Lawrence Hrubes

Why Save a Language? - NYTimes.com - 0 views

  • Certainly, experiments do show that a language can have a fascinating effect on how its speakers think. Russian speakers are on average 124 milliseconds faster than English speakers at identifying when dark blue shades into light blue. A French person is a tad more likely than an Anglophone to imagine a table as having a high voice if it were a cartoon character, because the word is marked as feminine in his language.This is cool stuff. But the question is whether such infinitesimal differences, perceptible only in a laboratory, qualify as worldviews — cultural standpoints or ways of thinking that we consider important. I think the answer is no.
  • Yet because language is so central to being human, to have a language used only with certain other people is a powerful tool for connection and a sense of community. Few would deny, for example, that American Jews who still speak Yiddish in the home are a tighter-knit community, less assimilated into Anglophone American life and less at odds with questions about Jewish identity, than Jews who speak only English.
  • For example, whether or not it says anything about how its speakers think, the fact that there is a language in New Guinea that uses the same word for eat, drink and smoke is remarkable in itself. Another New Guinea language is Yeli Dnye, which not only has 90 sounds to English’s 44, but also has 11 different ways to say “on” depending on whether something is horizontal, vertical, on a point, scattered, attached and more. And there is Berik, where you have to change the verb to indicate what time of day something happened. As with any other feature of the natural world, such variety tests and expands our sense of the possible, of what is “normal.”
Lawrence Hrubes

BBC News - Living with the J-word - 1 views

  • Thankfully, most of this Jew-targeted hatred takes the form of verbal aggression rather than physical violence. But because many critics of Israel make no distinction between citizens of the Jewish state and the worldwide Jewish community, the J-word has been the focus. You won't see "Kill Israelis" scrawled on London synagogue walls. What you see on walls is "Kill the Jews", and on banners "Hitler was Right". And this brings me back to the point about the complexity of anti-Semitism today. It is always around and in the end it is focused primarily on the J-word, in the same way that another form of racism is focused on the N-word. Those on the receiving end find their lives shaped by it. Certainly my life, my sense of myself, has been shaped by the casual anti-Semitism that I have encountered for more than half a century. The first time I was called a "Jew" with malicious intent was September 1958 in the playground of Belmont Hills Elementary School, in the suburbs of Philadelphia. It came as a surprise. I was eight years old and up until that time had been living in New York City where everyone I encountered was Jewish. Until that moment, the word "Jew" had simply been one of the words and phrases - like "Mike", "son" and "114 East 90th Street" - whose meanings were slowly building up into a sense of who I was.
  • Throughout the 19th Century, "Israelite" or "Hebrew" or "follower of Moses" supplanted "Jew" as the politically correct way to refer to the community. It was a process analogous to the way "black" and then "African-American" or "person of colour" replaced "Negro" in polite discourse after the Civil Rights era.
  • Thirty years later, a new word for this hatred was coined - "anti-Semitism". This was a time when race science was all the rage. Anti-Semitism avoided the connotation of pure hatred against individuals which is, after all, irrational. It focused scientifically on the supposed racial and social characteristics of a group, the Jews, without mentioning them by name. From there it was easy to start a political movement - based on scientific "facts" - to rein in a people who clearly were alien.
Lawrence Hrubes

Joshua Foer: John Quijada and Ithkuil, the Language He Invented : The New Yorker - 1 views

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    "Languages are something of a mess. They evolve over centuries through an unplanned, democratic process that leaves them teeming with irregularities, quirks, and words like "knight." No one who set out to design a form of communication would ever end up with anything like English, Mandarin, or any of the more than six thousand languages spoken today. "Natural languages are adequate, but that doesn't mean they're optimal," John Quijada told me. Quijada had spent three decades inventing in his spare time. Ithkuil had never been spoken by anyone other than Quijada, and he assumed that it never would be. In his preface, Quijada wrote that his "greater goal" was "to attempt the creation of what human beings, left to their own devices, would never create naturally, but rather only by conscious intellectual effort: an idealized language whose aim is the highest possible degree of logic, efficiency, detail, and accuracy in cognitive expression via spoken human language, while minimizing the ambiguity, vagueness, illogic, redundancy, polysemy (multiple meanings) and overall arbitrariness that is seemingly ubiquitous in natural human language." Ithkuil has two seemingly incompatible ambitions: to be maximally precise but also maximally concise, capable of capturing nearly every thought that a human being could have while doing so in as few sounds as possible. "
markfrankel18

The Moral Instinct - New York Times - 3 views

  • It seems we may all be vulnerable to moral illusions the ethical equivalent of the bending lines that trick the eye on cereal boxes and in psychology textbooks. Illusions are a favorite tool of perception scientists for exposing the workings of the five senses, and of philosophers for shaking people out of the naïve belief that our minds give us a transparent window onto the world (since if our eyes can be fooled by an illusion, why should we trust them at other times?). Today, a new field is using illusions to unmask a sixth sense, the moral sense.
  • The first hallmark of moralization is that the rules it invokes are felt to be universal. Prohibitions of rape and murder, for example, are felt not to be matters of local custom but to be universally and objectively warranted. One can easily say, “I don’t like brussels sprouts, but I don’t care if you eat them,” but no one would say, “I don’t like killing, but I don’t care if you murder someone.”The other hallmark is that people feel that those who commit immoral acts deserve to be punished.
  • Until recently, it was understood that some people didn’t enjoy smoking or avoided it because it was hazardous to their health. But with the discovery of the harmful effects of secondhand smoke, smoking is now treated as immoral. Smokers are ostracized; images of people smoking are censored; and entities touched by smoke are felt to be contaminated (so hotels have not only nonsmoking rooms but nonsmoking floors). The desire for retribution has been visited on tobacco companies, who have been slapped with staggering “punitive damages.” At the same time, many behaviors have been amoralized, switched from moral failings to lifestyle choices.
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  • But whether an activity flips our mental switches to the “moral” setting isn’t just a matter of how much harm it does. We don’t show contempt to the man who fails to change the batteries in his smoke alarms or takes his family on a driving vacation, both of which multiply the risk they will die in an accident. Driving a gas-guzzling Hummer is reprehensible, but driving a gas-guzzling old Volvo is not; eating a Big Mac is unconscionable, but not imported cheese or crème brûlée. The reason for these double standards is obvious: people tend to align their moralization with their own lifestyles.
  • People don’t generally engage in moral reasoning, Haidt argues, but moral rationalization: they begin with the conclusion, coughed up by an unconscious emotion, and then work backward to a plausible justification.
  • Together, the findings corroborate Greene’s theory that our nonutilitarian intuitions come from the victory of an emotional impulse over a cost-benefit analysis.
  • The psychologist Philip Tetlock has shown that the mentality of taboo — a conviction that some thoughts are sinful to think — is not just a superstition of Polynesians but a mind-set that can easily be triggered in college-educated Americans. Just ask them to think about applying the sphere of reciprocity to relationships customarily governed by community or authority. When Tetlock asked subjects for their opinions on whether adoption agencies should place children with the couples willing to pay the most, whether people should have the right to sell their organs and whether they should be able to buy their way out of jury duty, the subjects not only disagreed but felt personally insulted and were outraged that anyone would raise the question.
  • The moral sense, then, may be rooted in the design of the normal human brain. Yet for all the awe that may fill our minds when we reflect on an innate moral law within, the idea is at best incomplete. Consider this moral dilemma: A runaway trolley is about to kill a schoolteacher. You can divert the trolley onto a sidetrack, but the trolley would trip a switch sending a signal to a class of 6-year-olds, giving them permission to name a teddy bear Muhammad. Is it permissible to pull the lever? This is no joke. Last month a British woman teaching in a private school in Sudan allowed her class to name a teddy bear after the most popular boy in the class, who bore the name of the founder of Islam. She was jailed for blasphemy and threatened with a public flogging, while a mob outside the prison demanded her death. To the protesters, the woman’s life clearly had less value than maximizing the dignity of their religion, and their judgment on whether it is right to divert the hypothetical trolley would have differed from ours. Whatever grammar guides people’s moral judgments can’t be all that universal. Anyone who stayed awake through Anthropology 101 can offer many other examples.
  • The impulse to avoid harm, which gives trolley ponderers the willies when they consider throwing a man off a bridge, can also be found in rhesus monkeys, who go hungry rather than pull a chain that delivers food to them and a shock to another monkey. Respect for authority is clearly related to the pecking orders of dominance and appeasement that are widespread in the animal kingdom. The purity-defilement contrast taps the emotion of disgust that is triggered by potential disease vectors like bodily effluvia, decaying flesh and unconventional forms of meat, and by risky sexual practices like incest.
  • All this brings us to a theory of how the moral sense can be universal and variable at the same time. The five moral spheres are universal, a legacy of evolution. But how they are ranked in importance, and which is brought in to moralize which area of social life — sex, government, commerce, religion, diet and so on — depends on the culture.
  • By analogy, we are born with a universal moral grammar that forces us to analyze human action in terms of its moral structure, with just as little awareness. The idea that the moral sense is an innate part of human nature is not far-fetched. A list of human universals collected by the anthropologist Donald E. Brown includes many moral concepts and emotions, including a distinction between right and wrong; empathy; fairness; admiration of generosity; rights and obligations; proscription of murder, rape and other forms of violence; redress of wrongs; sanctions for wrongs against the community; shame; and taboos.
  • Here is the worry. The scientific outlook has taught us that some parts of our subjective experience are products of our biological makeup and have no objective counterpart in the world. The qualitative difference between red and green, the tastiness of fruit and foulness of carrion, the scariness of heights and prettiness of flowers are design features of our common nervous system, and if our species had evolved in a different ecosystem or if we were missing a few genes, our reactions could go the other way. Now, if the distinction between right and wrong is also a product of brain wiring, why should we believe it is any more real than the distinction between red and green? And if it is just a collective hallucination, how could we argue that evils like genocide and slavery are wrong for everyone, rather than just distasteful to us?
  • Putting God in charge of morality is one way to solve the problem, of course, but Plato made short work of it 2,400 years ago. Does God have a good reason for designating certain acts as moral and others as immoral? If not — if his dictates are divine whims — why should we take them seriously? Suppose that God commanded us to torture a child. Would that make it all right, or would some other standard give us reasons to resist? And if, on the other hand, God was forced by moral reasons to issue some dictates and not others — if a command to torture a child was never an option — then why not appeal to those reasons directly?
Lawrence Hrubes

What Google Learned From Its Quest to Build the Perfect Team - The New York Times - 1 views

  • Five years ago, Google — one of the most public proselytizers of how studying workers can transform productivity — became focused on building the perfect team. In the last decade, the tech giant has spent untold millions of dollars measuring nearly every aspect of its employees’ lives. Google’s People Operations department has scrutinized everything from how frequently particular people eat together (the most productive employees tend to build larger networks by rotating dining companions) to which traits the best managers share (unsurprisingly, good communication and avoiding micromanaging is critical; more shocking, this was news to many Google managers).The company’s top executives long believed that building the best teams meant combining the best people. They embraced other bits of conventional wisdom as well, like ‘‘It’s better to put introverts together,’’ said Abeer Dubey, a manager in Google’s People Analytics division, or ‘‘Teams are more effective when everyone is friends away from work.’’ But, Dubey went on, ‘‘it turned out no one had really studied which of those were true.’’In 2012, the company embarked on an initiative — code-named Project Aristotle — to study hundreds of Google’s teams and figure out why some stumbled while others soared.
  • As they struggled to figure out what made a team successful, Rozovsky and her colleagues kept coming across research by psychologists and sociologists that focused on what are known as ‘‘group norms.’’
  • As the researchers studied the groups, however, they noticed two behaviors that all the good teams generally shared. First, on the good teams, members spoke in roughly the same proportion, a phenomenon the researchers referred to as ‘‘equality in distribution of conversational turn-taking.’’ On some teams, everyone spoke during each task; on others, leadership shifted among teammates from assignment to assignment. But in each case, by the end of the day, everyone had spoken roughly the same amount. ‘‘As long as everyone got a chance to talk, the team did well,’’ Woolley said. ‘‘But if only one person or a small group spoke all the time, the collective intelligence declined.’’Second, the good teams all had high ‘‘average social sensitivity’’ — a fancy way of saying they were skilled at intuiting how others felt based on their tone of voice, their expressions and other nonverbal cues. One of the easiest ways to gauge social sensitivity is to show someone photos of people’s eyes and ask him or her to describe what the people are thinking or feeling — an exam known as the Reading the Mind in the Eyes test. People on the more successful teams in Woolley’s experiment scored above average on the Reading the Mind in the Eyes test. They seemed to know when someone was feeling upset or left out. People on the ineffective teams, in contrast, scored below average. They seemed, as a group, to have less sensitivity toward their colleagues.
markfrankel18

A Cambridge professor on how to stop being so easily manipulated by misleading statisti... - 0 views

  • Graphs can be as manipulative as words. Using tricks such as cutting axes, rescaling things, changing data from positive to negative, etc. Sometimes putting zero on the y-axis is wrong. So to be sure that you are communicating the right things, you need to evaluate the message that people are taking away. There are no absolute rules. It all depends on what you want to communicate.
  • The bottom line is that humans are very bad at understanding probability. Everyone finds it difficult, even I do. We just have to get better at it. We need to learn to spot when we are being manipulated.
markfrankel18

Book Review: The Half-Life of Facts - WSJ.com - 0 views

  • Knowledge, then, is less a canon than a consensus in a state of constant disruption. Part of the disruption has to do with error and its correction, but another part with simple newness—outright discoveries or new modes of classification and analysis, often enabled by technology.
  • ore commonly, however, changes in scientific facts reflect the way that science is done. Mr. Arbesman describes the "Decline Effect"—the tendency of an original scientific publication to present results that seem far more compelling than those of later studies. Such a tendency has been documented in the medical literature over the past decade by John Ioannidis, a researcher at Stanford, in areas as diverse as HIV therapy, angioplasty and stroke treatment. The cause of the decline may well be a potent combination of random chance (generating an excessively impressive result) and publication bias (leading positive results to get preferentially published). If shaky claims enter the realm of science too quickly, firmer ones often meet resistance. As Mr. Arbesman notes, scientists struggle to let go of long-held beliefs, something that Daniel Kahneman has described as "theory-induced blindness." Had the Austrian medical community in the 1840s accepted the controversial conclusions of Dr. Ignaz Semmelweis that physicians were responsible for the spread of childbed fever—and heeded his hand-washing recommendations—a devastating outbreak of the disease might have been averted.
markfrankel18

Why Americans Are the Weirdest People in the World - 1 views

  • Henrich’s work with the ultimatum game was an example of a small but growing countertrend in the social sciences, one in which researchers look straight at the question of how deeply culture shapes human cognition. His new colleagues in the psychology department, Heine and Norenzayan, were also part of this trend. Heine focused on the different ways people in Western and Eastern cultures perceived the world, reasoned, and understood themselves in relationship to others. Norenzayan’s research focused on the ways religious belief influenced bonding and behavior. The three began to compile examples of cross-cultural research that, like Henrich’s work with the Machiguenga, challenged long-held assumptions of human psychological universality.
  • As Heine, Norenzayan, and Henrich furthered their search, they began to find research suggesting wide cultural differences almost everywhere they looked: in spatial reasoning, the way we infer the motivations of others, categorization, moral reasoning, the boundaries between the self and others, and other arenas. These differences, they believed, were not genetic. The distinct ways Americans and Machiguengans played the ultimatum game, for instance, wasn’t because they had differently evolved brains. Rather, Americans, without fully realizing it, were manifesting a psychological tendency shared with people in other industrialized countries that had been refined and handed down through thousands of generations in ever more complex market economies. When people are constantly doing business with strangers, it helps when they have the desire to go out of their way (with a lawsuit, a call to the Better Business Bureau, or a bad Yelp review) when they feel cheated. Because Machiguengan culture had a different history, their gut feeling about what was fair was distinctly their own. In the small-scale societies with a strong culture of gift-giving, yet another conception of fairness prevailed. There, generous financial offers were turned down because people’s minds had been shaped by a cultural norm that taught them that the acceptance of generous gifts brought burdensome obligations. Our economies hadn’t been shaped by our sense of fairness; it was the other way around.
  • Studies show that Western urban children grow up so closed off in man-made environments that their brains never form a deep or complex connection to the natural world. While studying children from the U.S., researchers have suggested a developmental timeline for what is called “folkbiological reasoning.” These studies posit that it is not until children are around 7 years old that they stop projecting human qualities onto animals and begin to understand that humans are one animal among many. Compared to Yucatec Maya communities in Mexico, however, Western urban children appear to be developmentally delayed in this regard. Children who grow up constantly interacting with the natural world are much less likely to anthropomorphize other living things into late childhood.
markfrankel18

Evidence Rebuts Chomsky's Theory of Language Learning - Scientific American - 1 views

  • Much of Noam Chomsky’s revolution in linguistics—including its account of the way we learn languages—is being overturned
  • research shows that young children use various types of thinking that may not be specific to language at all—such as the ability to classify the world into categories (people or objects, for instance) and to understand the relations among things. These capabilities, coupled with a unique hu­­­man ability to grasp what others intend to communicate, allow language to happen. The new findings indicate that if researchers truly want to understand how children, and others, learn languages, they need to look outside of Chomsky’s theory for guidance.
  • All of this leads ineluctably to the view that the notion of universal grammar is plain wrong. Of course, scientists never give up on their favorite theory, even in the face of contradictory evidence, until a reasonable alternative appears. Such an alternative, called usage-based linguistics, has now arrived.
markfrankel18

The Science of Why We Don't Believe Science - 2 views

  • "A MAN WITH A CONVICTION is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point." So wrote the celebrated Stanford University psychologist Leon Festinger [1] (PDF), in a passage that might have been referring to climate change denial—the persistent rejection, on the part of so many Americans today, of what we know about global warming and its human causes. But it was too early for that—this was the 1950s—and Festinger was actually describing a famous case study [2] in psychology. Festinger and several of his colleagues had infiltrated the Seekers, a small Chicago-area cult whose members thought they were communicating with aliens—including one, "Sananda," who they believed was the astral incarnation of Jesus Christ. The group was led by Dorothy Martin, a Dianetics devotee who transcribed the interstellar messages through automatic writing.
  • In the annals of denial, it doesn't get much more extreme than the Seekers. They lost their jobs, the press mocked them, and there were efforts to keep them away from impressionable young minds. But while Martin's space cult might lie at on the far end of the spectrum of human self-delusion, there's plenty to go around. And since Festinger's day, an array of new discoveries in psychology and neuroscience has further demonstrated how our preexisting beliefs, far more than any new facts, can skew our thoughts and even color what we consider our most dispassionate and logical conclusions. This tendency toward so-called "motivated reasoning [5]" helps explain why we find groups so polarized over matters where the evidence is so unequivocal: climate change, vaccines, "death panels," the birthplace and religion of the president [6] (PDF), and much else. It would seem that expecting people to be convinced by the facts flies in the face of, you know, the facts.
markfrankel18

The Search for Our Missing Colors - The New Yorker - 0 views

  • But, no matter how closely you watched the news reports or ogled Pantone’s Web site, you never actually saw the color Emerald: the vast majority of televisions, computer monitors, and mobile devices are unable to display it, as Jeff Yurek, a communications manager at Nanosys, a company that makes color-display technology, revealed in a blog post. That’s not the only color we’re missing. If you watched this year’s Super Bowl on television, you never really saw the true shade of the Broncos’ blue helmets (Pantone No. 289). And viewing online photos of London’s famous red double-decker buses (Pantone No. 485) while you plan your vacation falls far short of experiencing that color in person. It’s easy to assume that our constantly proliferating digital devices can easily generate any color we want. But, in fact, our screens paint from a depressingly small palette: most can only recreate about a third of all the colors that our eyes can perceive.
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