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A recent paper in the journal Cognition, for instance, quipped that if people were as bad at naming sights as they are at naming scents, “they would be diagnosed as aphasic and sent for medical help.” The paper quoted scattershot attempts by participants in a previous study to label the smell of lemon: “air freshener,” “bathroom freshener,” “magic marker,” “candy,” “lemon-fresh Pledge,” “some kind of fruit.” This sort of difficulty seems to have very little to do, however, with the nose’s actual capabilities. Last spring, an article in the journal Science reported that we are capable of discriminating more than a trillion different odors. (A biologist at Caltech subsequently disputed the finding, arguing that it contained mathematical errors, though he acknowledged the “richness of human olfactory experience.”) Whence, then, our bumbling translation of scent into speech?

The difficulty of knowing other people’s intent is a classic philosophical problem. It is epistemological in that it involves the limits of our knowledge. We can’t really know what anyone else hopes to do, and sometimes, because of the subconscious and self-deception, we don’t ever know what our own true intent is. It is also an example of the problem of other minds. We can never really enter into the perspective of any other person nor can we ever really know what they think (or even if they think). We are discrete individuals and communication is unreliable. My point: the political and economic realities of running from gun activists is, yet again, founded on classic philosophical issues, and when we take positions on issues of the day, we are really taking positions philosophically. The gun-rights activists think that their intent is obvious and that everyone knows what they hope to do. They believe their minds are transparent. But this is because they are all extreme narcissists. It baffles them that we don’t all know exactly what they are thinking. It shocks them that we don’t know that Jim is a good guy, and that Sally would never murder anyone. But they are wrong. We don’t know them and we don’t know how they think. The only thing that makes us notice them at all is that they have guns and truthfully, that’s why they carry them in the first place. They want to be celebrities, heroes, and the centers of attention.

Optical illusions are images that seem to trick our minds into seeing something different from what they actually are. But how do they work? Nathan S. Jacobs walks us through a few common optical illusions and explains what these tricks of the eye can tell us about how our brains assemble visual information into the 3D world we see around us.

We soon realized we were dealing with differing concepts of time. In our culture, time has substance. It is not to be wasted. It is a container to be filled. We maintain calendars and make schedules to manage separate blocks of time. We measure accomplishment by how well the allotted segments are used. We take appointments seriously, and see promptness as a virtue. Our language is full of adages urging us to use time wisely, "to fill the unforgiving minute with 60 seconds worth of distance run." Our approach to time, which developed after the invention of the mechanical clock, is probably one of the reasons why Europe, a stagnant and peripheral backwater in the year 1000, became the predominant culture by 1500. Our own industrial and scientific preeminence and material wealth is also rooted in efficient use of time. But we have paid a price. We think that with schedules we can control the future, but often find instead that we have become the prisoners of schedules. We are compulsive about filling blocks of time with useful activity and hurry like the Mad Hatter from appointment to appointment. We are frustrated when a task takes longer than the time we had planned. We interrupt work we have almost finished and stop activities we're enjoying because we're "running behind schedule." From this can come stress and alienation. Seeing reality as a series of segmented time compartments can blind us to the wholeness of life.

red regularly sways behavior.

Red is a powerful color

It means luck in China, where bridal wear is red, mourning in parts of Africa and sex in Amsterdam's red-light district.

It seems we may all be vulnerable to moral illusions the ethical equivalent of the bending lines that trick the eye on cereal boxes and in psychology textbooks. Illusions are a favorite tool of perception scientists for exposing the workings of the five senses, and of philosophers for shaking people out of the naïve belief that our minds give us a transparent window onto the world (since if our eyes can be fooled by an illusion, why should we trust them at other times?). Today, a new field is using illusions to unmask a sixth sense, the moral sense.

The first hallmark of moralization is that the rules it invokes are felt to be universal. Prohibitions of rape and murder, for example, are felt not to be matters of local custom but to be universally and objectively warranted. One can easily say, “I don’t like brussels sprouts, but I don’t care if you eat them,” but no one would say, “I don’t like killing, but I don’t care if you murder someone.”The other hallmark is that people feel that those who commit immoral acts deserve to be punished.

Until recently, it was understood that some people didn’t enjoy smoking or avoided it because it was hazardous to their health. But with the discovery of the harmful effects of secondhand smoke, smoking is now treated as immoral. Smokers are ostracized; images of people smoking are censored; and entities touched by smoke are felt to be contaminated (so hotels have not only nonsmoking rooms but nonsmoking floors). The desire for retribution has been visited on tobacco companies, who have been slapped with staggering “punitive damages.” At the same time, many behaviors have been amoralized, switched from moral failings to lifestyle choices.