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I think most philosophers of science would say that all scientific generalizations are probabilistic rather than logically certain, more so for the social sciences because the systems you are studying are more complex than, say, molecules, and because there are fewer opportunities to intervene experimentally and to control every variable. But the exis­tence of the social sciences, including psychology, to the extent that they have discovered anything, shows that, despite the uncontrollability of human behavior, you can make some progress: you can do your best to control the nuisance variables that are not literally in your control; you can have analogues in a laboratory that simulate what you’re interested in and impose an experimental manipulation. You can be clever about squeezing the last drop of causal information out of a correlational data set, and you can use converging evi­dence, the qualitative narratives of traditional history in combination with quantitative data sets and regression analyses that try to find patterns in them. But I also go to traditional historical narratives, partly as a sanity check. If you’re just manipulating numbers, you never know whether you’ve wan­dered into some preposterous conclusion by taking numbers too seriously that couldn’t possibly reflect reality. Also, it’s the narrative history that provides hypotheses that can then be tested. Very often a historian comes up with some plausible causal story, and that gives the social scientists something to do in squeezing a story out of the numbers.

“Probably the biggest empathy generator is cuteness: paedomorphic features such as large eyes, a large head, and a small lower face,” Steven Pinker, the Harvard psychologist, tells me. “Professional empathy entrepreneurs have long known this, of course, which is why so many charities feature photos of children and why so many conservation organizations feature pandas. Prettier children are more likely to be adopted, and baby-faced defendants get lighter sentences.”

We tend to think of swear words as one entity, but they actually serve several distinct functions. Steven Pinker, in The Stuff of Thought, lists five different ways we can swear: “descriptively (Let’s fuck), idiomatically (It’s fucked up), abusively (Fuck you…!), emphatically (This is fucking amazing), and cathartically (Fuck!!!).” None of these functions require swearwords. In Bikol (a language of the Philippines), there’s a special anger vocabulary – many words have alternative words that refer to just the same thing but also mean you’re angry. In Luganda (an African language), you can make a word insulting just by changing its noun class prefix – from a class for persons to a class for certain kinds of objects, for instance. In Japanese, you can insult someone badly just by using an inappropriate form of ‘you’.

Everett, who this past fall became the chairman of the Department of Languages, Literature, and Cultures at Illinois State University, has been publishing academic books and papers on the Pirahã (pronounced pee-da-HAN) for more than twenty-five years. But his work remained relatively obscure until early in 2005, when he posted on his Web site an article titled “Cultural Constraints on Grammar and Cognition in Pirahã,” which was published that fall in the journal Cultural Anthropology. The article described the extreme simplicity of the tribe’s living conditions and culture. The Pirahã, Everett wrote, have no numbers, no fixed color terms, no perfect tense, no deep memory, no tradition of art or drawing, and no words for “all,” “each,” “every,” “most,” or “few”—terms of quantification believed by some linguists to be among the common building blocks of human cognition. Everett’s most explosive claim, however, was that Pirahã displays no evidence of recursion, a linguistic operation that consists of inserting one phrase inside another of the same type, as when a speaker combines discrete thoughts (“the man is walking down the street,” “the man is wearing a top hat”) into a single sentence (“The man who is wearing a top hat is walking down the street”). Noam Chomsky, the influential linguistic theorist, has recently revised his theory of universal grammar, arguing that recursion is the cornerstone of all languages, and is possible because of a uniquely human cognitive ability. Steven Pinker, the Harvard cognitive scientist, calls Everett’s paper “a bomb thrown into the party.”

It seems we may all be vulnerable to moral illusions the ethical equivalent of the bending lines that trick the eye on cereal boxes and in psychology textbooks. Illusions are a favorite tool of perception scientists for exposing the workings of the five senses, and of philosophers for shaking people out of the naïve belief that our minds give us a transparent window onto the world (since if our eyes can be fooled by an illusion, why should we trust them at other times?). Today, a new field is using illusions to unmask a sixth sense, the moral sense.

The first hallmark of moralization is that the rules it invokes are felt to be universal. Prohibitions of rape and murder, for example, are felt not to be matters of local custom but to be universally and objectively warranted. One can easily say, “I don’t like brussels sprouts, but I don’t care if you eat them,” but no one would say, “I don’t like killing, but I don’t care if you murder someone.”The other hallmark is that people feel that those who commit immoral acts deserve to be punished.

Until recently, it was understood that some people didn’t enjoy smoking or avoided it because it was hazardous to their health. But with the discovery of the harmful effects of secondhand smoke, smoking is now treated as immoral. Smokers are ostracized; images of people smoking are censored; and entities touched by smoke are felt to be contaminated (so hotels have not only nonsmoking rooms but nonsmoking floors). The desire for retribution has been visited on tobacco companies, who have been slapped with staggering “punitive damages.” At the same time, many behaviors have been amoralized, switched from moral failings to lifestyle choices.