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Aidar Ulan

How the Color Red Influences Our Behavior - Scientific American - 0 views

  • red regularly sways behavior.
  • Red is a powerful color
  • It means luck in China, where bridal wear is red, mourning in parts of Africa and sex in Amsterdam's red-light district.
  • ...2 more annotations...
  • Charged with social and cultural meanings
  • Whereas humans are trichromats—meaning that we have three types of retinal cones sensitive to long (red), medium (green) and short (blue) wavelengths—cattle are dichromats: they possess only two kinds of cones.
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