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RNS Feature: "Economic squeeze produces a new kind of seminarian" - 0 views

www.religionnews.com/index.php ThologicalEducation

shared by Dan Roloff on 17 Dec 09 - Cached

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Using Social Media Strategically - eMarketer - 0 views

www.emarketer.com/Article.aspx emarketer socialmedia

shared by Marcus Goodyear on 28 Dec 09 - Cached

Marcus Goodyear on 28 Dec 09

"Gaining maturity means improving the ability to tie objectives to specific metrics. Marketers in the strategic phase are significantly more likely than those in earlier phases of the process to measure their success across all objectives. An increase in Website traffic was the No. 1 objective targeted and measured by all marketers." "Defining specific objectives for a social marketing initiative is only half the battle. The other half is aligning those objectives with corresponding metrics," according to the report. "This alignment is important because it enables an organization to measure its progress in achieving the objectives and proving ROI." MarketingSherpa found that retail and e-commerce marketers were more likely than any other industry to be increasing their social media marketing budgets next year, followed by publishing and media. Education and healthcare lagged, with less than one-half of marketers in the industry planning to up social media spending in 2010. Most social marketing dollars (60%) next year will go toward staff salaries for activities such as blogging, content development and monitoring of social channels. Another two-fifths will be spent on outside help from agencies, consultancies and service providers.

<div class="cArrow"> </div><div class="cContentInner">"Gaining maturity means improving the ability to tie objectives to specific metrics. Marketers in the strategic phase are significantly more likely than those in earlier phases of the process to measure their success across all objectives. An increase in Website traffic was the No. 1 objective targeted and measured by all marketers." "Defining specific objectives for a social marketing initiative is only half the battle. The other half is aligning those objectives with corresponding metrics," according to the report. "This alignment is important because it enables an organization to measure its progress in achieving the objectives and proving ROI." MarketingSherpa found that retail and e-commerce marketers were more likely than any other industry to be increasing their social media marketing budgets next year, followed by publishing and media. Education and healthcare lagged, with less than one-half of marketers in the industry planning to up social media spending in 2010. Most social marketing dollars (60%) next year will go toward staff salaries for activities such as blogging, content development and monitoring of social channels. Another two-fifths will be spent on outside help from agencies, consultancies and service providers.</div>

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http://www.emarketer.com/Articles/Print.aspx?1007458 - 0 views

www.emarketer.com/...Print.aspx socialmedia

shared by Marcus Goodyear on 11 Jan 10 - Cached

Participation in most of the social media and word-of-mouth activities was highest among younger adults, almost one-half of whom gave in-person advice based on online information. Respondents ages 18 to 24 were also more likely than older Web users to post ratings and reviews, share links, and have a blog.
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Forum participants were significantly more likely to take part in all the activities queried. Notably: 65% of forum contributors give advice offline based on information found online, compared with 35% of noncontributors. 66% of forum contributors post online ratings and reviews, compared with 16.8% of noncontributors. 43.6% of forum contributors share links to articles and reviews, versus 12% of noncontributors. 20.6% of forum contributors publish a blog, compared with 2.1% of noncontributors. Users of forums, who are already actively engaged in online social activity, make for “enthusiastic consumers and influential brand advocates,”
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Marcus Goodyear on 11 Jan 10

Users of forums exhibit all the activities of brand evangelists. Perhaps we should target some existing forums, get involved, and develop relationships?

<div class="cArrow"> </div><div class="cContentInner">Users of forums exhibit all the activities of brand evangelists. Perhaps we should target some existing forums, get involved, and develop relationships?</div>

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