The Future of Social/E-Mail Integration - eMarketer - 1 views
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the most common tactics implemented last year were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Fewer than four in 10 small businesses were engaging in those activities, and only about one-quarter had e-mail sign-up forms on their social profiles or links within e-mail messages to follow them on social sites.
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A majority plan to allow users to sign up for e-mails directly from social media sites like Facebook.
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Almost one-half of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.
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including a social sharing option in an e-mail increased their clients’ click-through rates from an average of 7.2% to 8.7%, and including as many as three different sharing options boosted the rate to 11.2%.
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A couple of good easy ideas to consider for email: 1) Email signup on Facebook pages. 2) social sharing, friend options embedded in email. 3) Follow us on Twitter/Facebook embedded in email.
