social metric usage varies depending on whether a marketer is focused on selling to businesses or consumers, as well as whether the firm markets a product or a service.
HOW TO: Launch a Broadcast "TV" Channel for Your Nonprofit « Nonprofit Tech 2... - 3 views
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How cool is this????? I can see it now.....Ramblin' Dan Live! Really, though, I wonder if we could ever make use of something like this in our departments......
Neighbors Online - Pew Research Center - 2 views
WordPress Rolls Out Subscriptions, a Simplified RSS Feature - 3 views
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Most interesting.....wonder if it would be worthwhile on down the road to provide our members such a feed feature?
B2C Outpacing B2B in Social Measurement - eMarketer - 1 views
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B2C product firms are outpacing them in monitoring sales levels and revenues and profits per customer, suggesting consumer-oriented social marketers may have learned that lesson.
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In the next year, marketers expect to nearly double social dollars from just under 6% of total marketing budgets to just under 10%. Within five years, spending will be up to 17.7%.
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Top metrics for B2C service firms: * Hits/Visits/Pageviews (55.1%) * Number of followers or friends (46.4%) * Repeat visits (40.6%) * Buzz indicators, web mentions (33.3%) * Conversion rates from visitor to purchase (30.4%)
Facebook Platform Roadmap Update - Facebook Developers - 2 views
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Interesting. Iframes seem like a much better solution.....
Can Twitter Turn a Revenue Trickle into a Stream? - eMarketer - 1 views
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This is something to lok into and keep an eye on.
Seth Godin Gives Up on Traditional Book Publishing - 2 views
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just interesting......I've just decided that Seth Godin looks like the guy on the Six Flags commercials......
Ektron Taps into Facebook Data with Social Targeting Software - 2 views
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Wonder if anything like this might ever be useful for THC?
Google Analytics Opt-out Browser Add-on Download Page - 0 views
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Interesting.......wonder if it will take off.....
Twitter Wants You to Share Your Twitter Stories - 1 views
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Would we want to submit a story on the poetry game?
Focusing on Analytics and Accountability - eMarketer - 1 views
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Among those with budgets over $1 million, while 85% said they used analytics, 71% said they had a formalized way of doing so.
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Marketers focused most on internal resources to measure the success of their programs, with 86% using internal data, 74% relying on internal teams and 52% on internally developed tools.
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Much of this effort is directed toward justifying marketing programs, but the marketers surveyed often lacked an effective way of communicating the success—or otherwise—of their campaigns to other executives. While three-quarters of marketers begin initiatives with clear goals set out, only 56% have a system for letting company executives know how the campaign fared.
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This article raises some good points about being sure to communicate good analytics to the executives. Did we ever follow up with Dwight about discussing the stats from QTR2.
Assembling Pages with Drupal | Lullabot - 1 views
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This article will make your head hurt, but it did have some interesting info....
Drupal Voices 130: JP Klein on Drupal at NBC Universal | Lullabot - 1 views
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Thought this guy's promo module and calendar idea were most interesting....
Drupal Voices 132: Mike Meyers on Examiner.com and Drupal 7 | Lullabot - 1 views
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Examiner.com and Drupal 7
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The last 5 or 6 minutes of this podcast is kind of interesting.....
Corporate Social Media Policies: The Good, The Mediocre and The Ugly | Fast Company - 1 views
Journeys of a Restless Pilgrim » Blog Archive » A Tribute to Timothy George o... - 1 views
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Since he's speaking next week at Laity Lodge I wanted to send along this tribute post by his son on Father's Day. Perhaps Christian George is a good candiate for the blog network?
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