Group items tagged

New research from Pew regarding generations and technology. Some implications for us here regarding our own social media strategy.

"Digital is an incredibly strong vehicle to preach integration. People have to become aware of the mobile app, which is difficult to do if the app is a standalone. We e-mail our database, use search marketing campaigns and generate some kind of awareness via TV or print to drive traffic. With one brand, for example, we spent a considerable amount of money on Facebook as well as on other digital media placements to drive traffic."

Interesting....sort of the old "just because you build it, doesn't mean they will come".....

Haven't seen an email from any of our pages, but maybe that will be forthcoming...... noticed some good interaction info., too: Interaction Description: Page admins who post engaging, high quality content will have interactive fan bases capable of virally spreading content through the social graph. The following graph shows how fans are interacting with your posts and consuming your material. Interactions: Total number of comments, Wall posts, and likes. Interactions Per Post: Average number of comments, Wall posts, and likes generated by each piece of content you post. Post Quality: Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users. Stream CTR / ETR: This graph is a measure of the Click Through Rate and Engagement Rate for your content appearing in the Facebook News Feed. If a user clicks on one of your posts, that will be counted as Stream CTR. If a user likes or comments on one of your posts, that will be counted in the Stream ETR. Please note that Stream data is based on a sample and therefore is an estimate of your Stream CTR and ETR. (Coming soon) Discussion Posts: The number of Discussion topics users have created on your Page. Reviews: The number of times fans have used the Reviews application to rate your Page. Fan Insight Description: Page admins who post meaningful content will retain fans, while admins who post spammy or low-quality material will lose fans and subscribers. The graph below shows trends in user acquisition and subscription. Total Fans / Unsubscribers: Total number of fans over time, overlaid with the total number of fans who have chosen to hide your posts in their News Feed (unsubscribers). New / Removed Fans: The number of people who have become a new fan of your Page or stopped being a fan of your Page. Top Countries: Growth of your fan base over time broken down by country. Demographics: Growth of your fan base over time broken down by age

Just interesting as we discuss video strategy/options.