Forum participants were significantly more likely to take part in all the
activities queried. Notably:
65% of forum contributors give advice offline based on information found
online, compared with 35% of noncontributors.
66% of forum contributors post online ratings and reviews, compared with
16.8% of noncontributors.
43.6% of forum contributors share links to articles and reviews, versus 12%
of noncontributors.
20.6% of forum contributors publish a blog, compared with 2.1% of
noncontributors.
Users of forums, who are already actively engaged in online social activity,
make for “enthusiastic consumers and influential brand advocates,”
Mr. Butt told Dan and Marcus to read this.
