"Social Media is Here to Stay... Now What?" - 0 views
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Social media is the latest buzzword
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Web2.0 means different things to different people
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Web2.0 was about the perpetual beta
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For users, Web2.0 was all about reorganizing web-based practices around Friends
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typically labeled social networkING sites were never really about networking for most users. They were about socializing inside of pre-existing networks.
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ACT ONE : NETWORK EFFECTS
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Friendster was designed as to be an online dating site.
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MySpace aimed to attract all of those being ejected from Friendster
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Facebook had launched as a Harvard-only site before expanding to other elite institutions
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And only in 2006, did they open to all.
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in the 2006-2007 school year, a split amongst American teens occurred
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college-bound kids from wealthier or upwardly mobile backgrounds flocked to Facebook
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urban or less economically privileged backgrounds rejected the transition and opted to stay with MySpace
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At this stage, over 35% of American adults have a profile on a social network site
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the single most important factor in determining whether or not a person will adopt one of these sites is whether or not it is the place where their friends hangout.
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do you know anything about the cluster dynamics of the users
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all fine and well if everyone can get access to the same platform, but when that's not the case, new problems emerge.
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ACT TWO : YOUTH VS. ADULTS
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showcases the ways in which some tools are used differently by different groups.
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For American teenagers, social network sites became a social hangout space, not unlike the malls
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Adults, far more than teens, are using Facebook for its intended purpose as a social utility. For example, it is a tool for communicating with the past.
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dynamic more visible than in the recent "25 Things" phenomena.
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Adults are crafting them to show-off to people from the past and connect the dots between different audiences as a way of coping with the awkwardness of collapsed contexts.
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Twitter is all the rage, but are kids using it? For the most part, no.
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many are leveraging Twitter to be part of a broad dialogue
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We design social media for an intended audience but aren't always prepared for network effects or the different use cases that emerge when people decide to repurpose their technology.
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One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. This is a systems problem.
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you are probably even aware of how inaccurate the public portrait of risk is
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ACT THREE : RESHAPING PUBLICS
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I want to discuss five properties of social media and three dynamics. These are the crux of what makes the phenomena we're seeing so different from unmediated phenomena.
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1. Persistence.
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The bits-wise nature of social media means that a great deal of content produced through social media is persistent by default.
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You can copy and paste a conversation from one medium to another, adding to the persistent nature of it
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2. Replicability.
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much easier to alter what's been said than to confirm that it's an accurate portrayal of the original conversation.
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3. Searchability.
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Search changes the landscape, making information available at our fingertips
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4. Scalability.
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Conversations that were intended for just a friend or two might spiral out of control and scale to the entire school
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5. (de)locatability.
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This paradox means that we are simultaneously more and less connected to physical space.
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Those five properties are intertwined, but their implications have to do with the ways in which they alter social dynamics.
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1. Invisible Audiences.
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lurkers who are present at the moment
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visitors who access our content at a later date or in a different environment
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having to present ourselves and communicate without fully understanding the potential or actual audience
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2. Collapsed Contexts
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Social media brings all of these contexts crashing into one another and it's often difficult to figure out what's appropriate, let alone what can be understood.
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3. Blurring of Public and Private
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As we are already starting to see, this creates all new questions about context and privacy, about our relationship to space and to the people around us.
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The key lesson from the rise of social media for you is that a great deal of software is best built as a coordinated dance between you and the users.
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Social media is not new. M
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Important summary of how social media works for youth and adults, and how five properties and three dynamics have a systematic affect that we all must deal with. -
