Inside SnapScan, SA's app of the year - TechCentral - 2 views
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The company makes its money by charging a small transaction fee to the retailer on each purchase. This fee varies. “We take a small transaction fee, much like the acquiring component to merchant transactions,” Ehlers says. SnapScan has a partnership with Standard Bank, which means it can process transactions at “competitive rates”, he adds. In addition to transaction fees, SnapScan offers its customers the option of accessing analytics or running loyalty programmes, both of which are billed as add-ons.
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SnapScan co-founder, 28-year-old Kobus Ehlers, says there are a number of benefits to this approach for retailers. “It takes about 30 seconds to sign up. We issue a QR code, which you print, and you’re done.” Merchants without bank accounts can cash out their takings at the end of the day. “Customers can pay with the app, the retailer can then get a voucher code at the end of the day that they can punch in at a Standard Bank ATM — or hand over at a Spar — and get cash.” If customers don’t have the app installed, scanning the QR code will take them to the relevant app store where they can download it.
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Low transaction fees are often a strong opportunity to draw customers and this technique is perfectly executed by SnapScan. SnapScan, in my view, plays smart because they deliver a fast and digitalized service with a special QR code technology, so they deserve to win the South African app of the year.
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If customers don’t have the app installed, scanning the QR code will take them to the relevant app store where they can download it.
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The low transaction fees are always a good incentive to attract customers and SnapScan are implementing this strategy perfectly. In my opinion, SnapScan is playing smart because they offer a fast and digitalized service with a unique technology which is QR code, so they deserve to win the app of the year in South Africa.
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SnapScan offered a digital service. The company has created efficiency and security with its QR code techniques.
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It is interesting and encouraging to customers the fact that they don't need to pay any sign-up, setup or installation fees in order to benefit from snapscan