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 AgroCenta’s main competitors are Esoko (www.esoko.com), FarmerLine (www.farmerline.co) and Farm Radio (www.farmradio.org). These 3 competitors are “information-based” only, delivering market prices, weather information and extension advisory services via SMS to farmers.

AgroCenta's innovation focuses on the post harvest value chain. The suite of services within AgroCenta provides an end-to-end solution that ensures that it provides a win-win situation for the smallholder farmer and all active players in the value chain. If a smallholder farmer wants to know the latest market price of maize in the nearest market to enable him price competitively, he uses AgroInfo to request for information via SMS and Voice solutions. After the farmers has made a decision on how much to sell, the farmer's commodity information are uploaded onto the AgroTrade platform to connect him to buyers. When a trade agreement is reached between the farmer and a buyer, the farmer requests for TruckR, which is the truck delivery service component of AgroCenta, in real time using mobile phone. After the commodities are sold to the buyer, the farmer is paid via the AgroPay solution, which is the financial inclusion platform within AgroCenta

AgroCenta targets about 10 million smallholder farmers in Sub Saharan Africa within the next 5 years to help them trade fairly. Over 90% of these smallholder farmers live under $1 and are not able to make enough money from sales proceed to take care of their families and re-invest a percentage of the money raised back into their farms.

AgroCenta's value proposition lies in the advantage of providing the last mile market access for smallholder farmers in the staple food value chain through extensive collaboration with many partners who play an active role in the value chain.

AgroCenta is an innovative online platform that empowers small holder farmers and farmer based organizations in rural farming communities access a wider online market outside their immediate locality to trade fairly and equitably. They can access technological tools and information that will inform them on best farming practices such weather information, market information and finally access to agro inputs such as fertilizers, pesticides and weedicides directly from stakeholders.

AgroCenta is an innovative online platform that empowers small holder farmers and farmer based organizations in rural farming communities access a wider online market outside their immediate locality to trade fairly and equitably. They can access technological tools and information that will inform them on best farming practices such weather information, market information and finally access to agro inputs such as fertilizers, pesticides and weedicides directly from stakeholders.

AgroCenta is an innovative online platform that empowers small holder farmers and farmer based organizations in rural farming communities access a wider online market outside their immediate locality to trade fairly and equitably. They can access technological tools and information that will inform them on best farming practices such weather information, market information and finally access to agro inputs such as fertilizers, pesticides and weedicides directly from stakeholders.

we are definitely improving the financial livelihood of smallholder farmers through fair trade. Many smallholder farmers are paid less than $1 a day and our objective is to increase it to $4 a day by 2020.

AgroCenta is an agricultural technology platform that provides an end-to-end solution for smallholder farmers in the post-harvest value chain from farm to market, leveraging on technology to create impact. AgroCenta focuses on 4 key areas in the agricultural value chain namely market linkage, access to real time market information, access to on-demand trucks and logistics services and financial inclusion platform all targeted at the smallholder farmer

AgroCenta has hosted and provided over 500 farmer engagement sessions and trainings since launch. Skilled professionals deliver these sessions in farming communities and methodologies are continuously updated to reflect state-of-theart farming practices.

Funding Pula: Insuretech Startup Closes $6M Series A Funding to Scale Up Business Across Africa 0 SharesShareTweetSharePin The African Insuretech service provider, Pula, has recently closed a US$6 million Series A funding round led by TLcom Capital and had participation from Women’s World Banking. It specializes in digital as well as agric insurance to derisk smallholder farmers across Africa. This new round of investment to the insuretech startup will be used to scale up operations in the company’s existing 13 markets across Africa. Pula has so far impacted over 4.3 million farmers on the continent and the new funding will help push its expansion into Asia to power resilience and profitability for Asian smallholder farmers. Pula was launched by Rose Goslinga and Thomas Njeru in 2015, to design and deliver innovative agricultural insurance and digital products to help smallholders farmers improve their farming practices, endure climate risks and bolster their incomes. This has become necessary because for smallholder farmers in emerging markets, the traditional method of calculating insurance through farm visits is often expensive, meaning they are often neglected from financial protection against climate risks.

Despite robust financial subsidies, many programs have found that selling insurance to poor African farmers is extremely challenging. This remains the case even when risk products are bundled with other services, such as community savings programs and training in how to improve crop yields. For instance, a 10-year-old government farm insurance program in Ghana has fallen far short of expectations, according to multiple observers—including the same Christopher Udry who inspired Sheehan to create WorldCover. Udry and colleagues reported in a March 2019 paper that the government insurance program had had little meaningful impact. In Kenya and Ethiopia, risk transfer programs aimed at pastoralists have had disappointing results, according to an extensively researched June 2019 article in Devex, which was underwritten by the Technical Centre for Agricultural and Rural Cooperation. Experts point to two main types of obstacles. First, there are enormous marketing and logistical challenges inherent in trying to sell small insurance policies to very poor farmers who’ve never heard of the concept, live in remote areas and may only speak indigenous languages. Second, it’s difficult to build customer loyalty for an abstract product that often doesn’t provide what farmers expect. The Devex story describes how some pastoralists thought they were putting money into a savings account. When they didn’t get their premiums back, “they start[ed] thinking that this product has failed them,” a coordinator said.

Financial inclusion, from my personal perspective, is the creation of value added services for the disadvantaged in the society. From the concept of Barefoot Banking to digital innovations, financial inclusion bridges the inequality financial gap that exists between the rural and the urban settings. My personal mission is to make it possible for the smallholder farmer who lives in the most remote parts of Ghana receive payment for his goods and services through a digital solution.

The Fintech space in Ghana is gradually picking up steam with active participation from the public and private sectors. Government regulations on e-money and mobile money technologies are favourable and aiding adoption and rolling out of new technologies every day targeted at the unbanked population. Out of the 6 major telecommunication companies operating in Ghana, 4 are mobile money enabled, facilitating financial transactions between businesses and consumers. Banks also have rolled out services that target financial inclusions. These positive tides are helping shape the Fintech landscape in Ghana.

Pula, a five-year old insurtech startup, provides small scale farmers with agricultural insurance to help manage the risk of enduring extreme conditions. Insurtech is one of the fast-growing sub-sectors of the fintech, which has booming with investors in African startups.

Pula will also be expanding to Asia, targeting smallholder farmers as it has in Africa, with a focus on Philippines, Thailand, Turkey, and Pakistan. “What we’ve realized is that African solutions are in no way inferior to Asian, European solutions

Since it was founded in 2015, Pula has impacted 4.3 million farmers across 13 African markets. Goslinga says key to Pula’s business model is helps insurance companies better understand the risks of small scale farming.With an average premium subscription of $4 for small-scale farmers in Africa, Pula actually markets the insurance product to banking partners rather than directly to farmers. The banks make the insurance mandatory before they approve loans to the farmers.

WorldCover investor and EchoVC founder Eghosa Omoigui believes the startup’s insurance offerings can actually help farmers improve yield. “Weather-risk drives a lot of decisions with these farmers on what to plant, when to plant, and how much to plant,” he said. “With the crop insurance option, the farmer says, ‘Instead of one hector, I can now plant two or three, because I’m covered.’ ”

WorldCover’s platform uses satellite imagery, on-ground sensors, mobile phones and data analytics to create insurance options for farmers whose crop yields are affected adversely by weather events — primarily lack of rain.

AgroCenta was founded by two ex-esoko employees, Francis Obirikorang and Michael K. Ocansey in 2015 to improve the agricultural value chain in Ghana. Two critical problems within the value chain, which are the lack of an access to market for smallholder farmers in the rural areas, which subjected them to activities of exploitative, buying frommiddlemen and the lack of a coordinated truck delivery system to cart their commodities from farms to markets to sell.

FarmDrive has also partnered with the ACP-EU Technical Centre for Agricultural and Rural Co-operation (CTA) to build the capacity of Kenyan young farmers and stakeholders and help them access finance.

Farm Drive has a wide variety of partners including: investors (Engineers without Borders and Mercy Corps); capacity building (Open Capital advisors, ACRE Africa -to create insurance products); and financial institutions (Musoni Kenya).

FarmDrive catalyzes financial institutions to lend more to smallholder farmers by de-risking the process through clear and transparent records. Farmer clients of FarmDrive are benefiting from financial awareness, financial management tools, farming-related recommendations, access to finance and links to profitable markets.

Michael Tome Business Reporter Lands, Agriculture, Water, Climate and Rural Resettlement Ministry says it highly upholds technological innovations that seek to develop agriculture productivity.This follows advances made by Cassava Smartech’s EcoFarmer to digitally enhance farming tips through mobile platform, which is a one-stop solution platform that gives farming tips, location-specific weather updates, weekly agriculture commodity market prices and financial services.

At Pula, we are radically restructuring agricultural insurance, using technology to insure the previously unbanked, uninsured, untapped market of 1.5 billion smallholders worldwide. We work in nine countries across Africa and Asia, and in 2017 alone, we facilitated crop and livestock insurance cover to 611,000 farmers in Kenya, Rwanda, Uganda, Nigeria, Ethiopia and Malawi.

Pula uses satellite data and farm yield measurements to understand how weather patterns affect a smallholder farmer’s yield, and uses this information to automate compensation in case of loss. The company also provides farmers with targeted agronomic advice via SMS messaging, helping them grow more from their existing landholdings.

Insurtech startup Pula announced today that it has closed a seed funding round to advance its efforts to provide insurance to smallholder farmers in Africa and South Asia.

AgroCenta provides an end-to-end solution for smallholder farmers in the post-harvest value chain from farm to market, leveraging on technology to create impact. AgroCenta's services include a market linkage platform (AgroTrade) linking farmers directly to buyers and removing exploitative buying, TruckR which is an on-demand trucks and logistics services (uber for trucks), AgroPay which is a financial inclusion plaform for the rural unbanked smallholder farmer.