Activating Sponsorship to a Wider Audience - 0 views
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Rob Robson on 25 Jun 08A great example of using a sponsorship across different markets.
Rob Robson
Contents contributed and discussions participated by Rob Robson
Wimbledon Special Offer - Selected Tennis Books 10% Off - 0 views
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Wimbledon is finally here, and to celebrate we are offering a number of tennis books at 10% discount on the iStadia Marketplace. Why not take the time now to brush up on your knowledge of the game?
Winning Olympic Gold With Sport Science - 0 views
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An exploration of the role of sport science in winning Olympic gold now, and in the future, and how it fits with evidence-based coaching.
Social Networking At Its Best! - 0 views
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An example of how social networking helped one sports professional to solve a client problem.
Single Sport Kids - When To Specialize - 0 views
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Your son or daughter plays different sports, and starts to show potential as a athlete. Their coaches start to suggest that they should specialize in one sport. Should they do that, and when, and if they don't will it harm their chances of fulfilling their potential?
The Journey- Reducing Fear of Failure in Youth Football - 0 views
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This article describes why coaches and parents should avoid placing too much emphasis on winning in youth sport, and focus more on the process of performance.
Find a Sport Psychologist - 0 views
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Search a global directory of sport psychologist (and other sport and exercise professionals). Sport psychologists can get listed for fee.
When to Apply Hot or Cold Therapy to an Injury - 0 views
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Hot and cold therapy treatments are extensively used, therapeutic modalities for treating and rehabilitating sports injuries. There is, however, often confusion following an injury concerning whether to ice or to warm the area. The answer depends on the type of injury you have sustained.
How do I get more publicity for my sports or fitness business? - 0 views
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The web means that you can get free publicity quite easily and without spending money on PR - but you have to put yourself out there, for example by blogging or writing articles.
Life After Football? Two approaches to helping players in retirement - England and France - 0 views
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This article looks at the pre-retirement services offered to their player members by the professional footballers' unions in England (PFA) and France (UNFP). The article includes a short history of the development of professional football (soccer) in England and France, and examine some of the issues of the contemporary game that affect the players and their life after football in the two countries.
My Olympic Star for 2008: Michael Phelps - 1 views
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Michael Phelps is widely expected to try and equal or better Mark Spitz's record of seven gold medals (all of which he also broke a world record in). If Phelps can win 7 golds in Beijng it would represent a greater achievement than that of Spitz - even if he doesn't get the world records to match...
British Olympic Team Mascot Unveiled - Win a Trip for 2 to Beijing 2008 - 0 views
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Give Team GB's mascot a name and win an all-expenses trip to the Beijing Olympics.
Plantar Fasciitis and Heel Pain - 0 views
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Plantar fasciitis can affect up to 10% of the wordwide population and is the most common cause of heel pain. The ligament connecting your heel and toes gets weak, swollen, and inflamed. Your heel or the bottom of your foot hurts when you try to do the simplest of daily activities like stand or walk. One of the simplest ways of treating plantar fasciitis is stretching.
Life after sport? Counseling Professional Athletes Facing Retirement - 0 views
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Early research into withdrawal from sport focused on problems faced by young athletes retiring from full-time sport. Issues were identified which can affect the quality of the transition, laying the groundwork for later research into the retirement of professional athletes, and influencing approaches being taken by sports federations and others to helping sportsmen facing retirement. This article examines the main trends and offers some conclusions.
Blogging on Peer Reviewed Research in Sport and Exercise - 0 views
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Practitioners in sport and exercise that aren't tied to a University don't have ready access to the latest databases and journals. When someone blogs on a subject that relates peer-reviewed research to the practical world of sport or exercise, it is very helpful. It gives someone like me a reference to explore.
Federer and Nadal Can See the Difference - 0 views
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How do tennis professionals like Roger Federer and Rafael Nadal manage not only to see, but estimate the speed and movement of the ball, before deciding how to play their shot? Are they born with the visuomotor systems to meet the "interceptive timing task requirements" of their sport, or can they be trained?
Sales & Marketing - a Basic Introduction - 0 views
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This is a basic introduction to sales and marketing relevant to sport, fitness and exercise which will focus on practitioners and consultants and those running small businesses with limited knowledge
Your body shape and what it means for weight loss - 0 views
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The areas where you store your body fat show the influence of the subtle hormonal balance within the body. This fact can be used to predict which foods will more likely cause weight gain and diminish your health.
How much food should eat in a meal? - 0 views
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Metabolic typing looks at how your body is functioning to determine what foods are healthy for you and what are not. This can vary greatly from person to person and this is the basis of why metabolic typing is so powerful and effective. Metabolic typing is based on more than just what food to eat but also how much of it your body needs. This element is equally important for a metabolic typing programme to work.
Simple Sports Drink Recipe - 0 views
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This is a very simple, cheap alternative recipe to make your own sports drink and avoid paying over the odds for branded drinks.
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