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A great example of using a sponsorship across different markets.

Multinationals and Chinese corporations have paid a total of $850 million to be official 'sponsors of the Beijing and Turin Olympic Games. One of the primary aims is to gain a foothold among China's huge middle class. But research by the China Marketing Research Group, suggests that on the measures of brand awareness, brand loyalty and sales, Olympic sponsorship may not be justified.

Pilote Media are proud to announce a new series of White Papers that use sailing and Yacht Racing to explore themes of Sports Marketing, Sponsorship, Social Media, Brand benefits and Return on Investment.

Sports marketing is a diverse field including sponsorship, sports agency, brand management, event and media production. Find out more from the experts.

Dream 11 will be the title sponsors of the 13th edition of Indian Premier League (IPL), For more Details Visit Stumpsandbails.com

If you are looking to make a case for which organization is "Best in Class" when it comes to corporate partnerships, look no further than Barcelona FC. The football club does an incredible job detailing the assets/rights, opportunities, and events that are available to corporate partners looking to align their brand with the organization.

More than 1850 boats competed in the JP Morgan Round the Island Race. But one story that mattered to the UK media though, Lewis Hamilton, the British F1 driver was aboard Hugo Boss.