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A4A is the only site you will ever need for the promotion of artists and their work, whether you're an indie musician or the next Stanley Kubric. We help you to build a fan base that is both loyal and passionate about your work and then the promotion is a matter of sharing your video with your built-in fan base who will in turn share it with their social networks.

Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.

The techdirt blog goes for the jugular of John Conyers, not the same dude from the terminator movies, but one of the RIAAs biggest backers of forcing radio stations to pay to help promote music. It all started with John delivered a speech at an event put on by the recording industry lobbyists, Conyers made the analogy that the lack of a performance right mandatory fee for radio stations was comparable to slavery and indentured servitude. Techdirt sheds some light on the old practices of shady labels paying off radio stations to spin records fully knowing the momentum that radio promotion can lend to a project. But that was years ago when (the only way to steal music was to run out of best buy with a stack of cds in hand and hope you didn't get spotted by the surveillance)you actually went to jail for stealing music. Techdirt goes on to say that the argument of the lobbyist groups are completely made up and ridiculous, just an excuse for the labels that are unwilling to actually do something to properly capitalize on free promo. As artists who's arguments are more valid the RIAAs or the Radio stations?

The Nydailynews says that radio is not supposed to be here right now. First, the TV was supposed to kill the radio by changing it from an audio to a visual medium, that didn't work so much. Then MTV was supposed to be the radio killer back promoting a product that sucked the magic out of songs by pre-empting the listener's imagination - again the radio withstood the test of time. To be fair MTVs claim was that television and radio could work together, promoting and enhancing the other and thats exactly what happened. iPods, and social media are the disruptive technologies now but something tells me many other mediums will kick the bucket before our good ol friend the radio lays its head to rest.

These two thoughts are key. Ever thought of display your live show schedule with Google Calendar. Help fans find your gig venues with Google Maps.

Myspace is now officially a joke? The Hitler meme videos that have been floating around on the internet picking up victims to parody just committed another crime. This Hitler meme is a video about the firing of Myspace CEO Owen Van Natta after just 9 months on the job. The video is speculated to have been an inside job and repeatedly mentions News Corp Digital Chief Jon Miller and newly promoted co-presidents Jason Hirschhorn and Mike Jones. Man, Myspace is falling apart over there.

Are The Record Labels Biting the Hand that Feeds Them Radio broadcasters around the country are growing increasingly concerned about the long-standing relationship with the music industry. The record labels are demanding an additional "tax" (not including the hundreds of millions of dollars paid annually to groups like BMI, ASCAP and SESAC, which goes to compensate songwriters and music publishers) on local radio stations for every song played. The music industry must be in panic mode to intentionally put a strain on the over 80 year mutually beneficial relationship that previously had radio promote record labels and artists and generate millions of dollars in music, hospitality, small-business and merchandise sales. Free local radio reaches 236 million listeners/week but record labels seem to not really give a hoot about free promo, pay up or shut down.

Start a relationship with your fans.

What are you pretending not to know? The musicpromotionblog has a great piece on pretending not to know in your music career. It all boils down being afraid of success.

At Access4Artists, you have the ability to create an online press kit that is available instantly to promoters and talent seekers anywhere in the world. One phone call or email and in seconds your digital press kit is selling for you!

Access4Artists is one such tool. In fact, we dare say that a4a may well be the only online tool you need to promote your band, interact with your fans and have a great centralized location online that any talent booker anywhere can access 24 hours a day, 7 days a week. It's like we took the entire process of how to get a gig and made it virtually idiot proof!

The gut may be a ways from the ears but sometimes it's crucial for you to bend of and take a listen. Powderfinger Promotions President David Avery had to take a listen to his in his decision to start working with Jams Bands such as String Cheese Incident in an era when Jam Bands just weren't fashionable.

The Leveling - Moore's law of Music The leveling is a theory that has been going on since the beginning of mankind. Eventually, as technology becomes cheaper to produce we all are gaining access to the same tools, the barriers that use-to provide advantages to those with the most resources is nearing an end. In the music/creative world, the first moment of leveling occured with the adent of ProTools (Digital Studios), then TuneCore (Digital Distribution) and Social Media (Digital Promotion). Now since everyone has the same ingredients how will your recipe stand out.

I'm sure you've been hit with a barrage of goal setting blogs and news clippings since the ball dropped for 2010. I know i have, but nothing really struck a chord like the HAPPY HEALTHY WEALTHY game. READ MORE to find out how you can play.

Long gone are the days of million dollar advances. Today only a fraction of a fraction of that number is needed to finance and promote a new project. Just take a look at the NYC rock band Kill The Alarm, who recently rose $15,000 in 6 weeks by tapping into their social network and email lists. If fan funding is something that peaks your interest then you might want to take a deeper look at Kickstarter.com.

are you a Indie twitter musician, then maybe this tweetmysong service can help get move your music from hard-drive to world wide

You Are Not Alone What keeps you from achieving your gaols? Here is a compiled list of responses from indie artists from around the web, of what they find keeps them from achieving their goals. Do any of these things look familiar to you? If so realize that many other people are experiencing the same road blocks as you are, it is how many of these things that you can knock off of your list that is going to make you stand out from your peers and make the transition from good to great!

a few tips on how not to approach a music blogger.

You may not get to a million followers on Twitter, but it is worth taking the time to see how the top 10 musicians on twitter are using the service.

The secret to creating a good marketing video is to throw a lot of stuff out there to find something that sticks. Regular output hones your craft, and being bold and specific helps.