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prigupta31

How Social Networks Are Changing Mobile Advertising - 0 views

www.cio.com/...anging-mobile-advertising.html

Advertising Revenue Advertising Spending Mobile Advertising

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    More than 60 percent of the $6.8 billion expected to be spent on social advertising in the U.S. QUOTE: "'People tend to go on Facebook and mobile platforms the way that people use mobile a lot, which is kind of as a time-waster. You use mobile when you're in line, when you're commuting, when you're waiting for something. It's not what we all use when we're sitting at our desks doing our jobs,' she (Rebecca Lieb) says. 'So it's about not being interruptive, it's about being informative and interesting. It's really a dimension of content marketing, which is the marketing of attraction much more so than it is the marketing of interruption.' Shifting dollars from online or traditional advertising to mobile has taken longer than most expected, says Albright. But the money is flowing now and it will continue to grow as the makeup of advertisers gets more diverse, he says."
prigupta31

Reddit's Pick for New Ad Leader Shows the Site Is Getting Serious About Mobile - 0 views

www.adweek.com/...dy-knows-his-way-around-162462

Reddit Advertising Mobile Mobile Advertising

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Looks like Reddit is following the mobile advertising trend! "Reddit recently bought Alien Blue, the app that lets readers access Reddit on mobile, to hone a more sophisticated approach to smartphones and tablets. Alien Blue is Reddit's first in-house app. Now, it has a vp of sales with experience in mobile advertising to go along with the product. 'Mobile is definitely one big area of investment for the company, so my background certainly plays into that,' Jandali said in a phone interview this week."
prigupta31

The One Big Problem With Facebook's Mobile Ad Success - 0 views

www.forbes.com/...th-facebooks-mobile-ad-success

Facebook Advertising Mobile Mobile Advertising Conversion Conversion Rates

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Conversion rate of mobile ads is about half of the rate for desktop ads: "According to Marin, while 63% of clicks on Facebook ads came from mobile devices in the fourth quarter, only 34% of "conversions"-purchases and other actions a marketer aims to prompt-happened on smartphones and tablets. That's noticeably worse than search ads, for instance, which displayed a much closer parity between clicks and conversions on mobile devices-39% of clicks and 31% of conversions."
  • prigupta31 on 24 Jan 15
     
    PS - there's a maybe good graph in this article. Not super pretty but it's simple and content is informative
ecwesche21

Ello and Consumer Friendly Business Models | stratechery by Ben Thompson - 0 views

stratechery.com/...sumer-friendly-business-models

shared by ecwesche21 on 22 Jan 15 - No Cached
  • I have no idea what these features might be – a mobile app and an API would be good places to start – but the gist is clear: to get the optimal Ello experience you had better pay up, but only once, and you’ll have it forever. This is a terrible idea.
  • Here’s the thing though: the reason Facebook can pull that off is because companies like Datalogix, Epsilon, Acxiom, and Bluekai – all Facebook partners since 2013 – have been tracking what I do and buy for years. Privacy died a long time ago; pretending like Facebook killed it is naive (just ask Richard Stallman). If you truly care about privacy then don’t use the Internet, credit cards, a mobile phone, the list goes on-and-on.
  • If, on the other hand, you care about making a successful social network that users will find useful over the long run, then actually build something that is as good as you can possibly make it and incentivize yourself to earn and keep as many users as possible.
  • ...1 more annotation...
  • it feels like a political statement not a product that I – and more importantly, none of my friends – would want to use
ecwesche21

How social media is reshaping news | Pew Research Center - 0 views

www.pewresearch.org/...social-media-is-reshaping-news

News Pew Research

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Many of these digital organizations emphasize the importance of social media in storytelling and engaging their audiences.
  • How do social media sites stack up on news?
  • Facebook is the obvious news powerhouse among the social media sites. Roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there — amounting to 30% of the general population.
  • ...9 more annotations...
  • Half of social network site users have shared news stories, images or videos , and nearly as many  (46%) have discussed a news issue or event.
  • although only 3% of the U.S. population use reddit, for those that do, getting news there is a major draw–62% have gotten news from the site.
  • YouTube is the next biggest social news pathway — about half of Americans use the site, and a fifth of them get news there, which translates to 10% of the adult population and puts the site on par with Twitter. Twitter reaches 16% of Americans and half of those users say they get news there, or 8% of Americans.
  • In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events. Pew Research found that in 2014, 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos. This practice has played a role in a number of recent breaking news events, including the riots in Ferguson, Mo.
  • visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month.
  • Facebook users are experiencing a relatively diverse array of news stories on the site — roughly half of Facebook users regularly see six different topic areas.
  • most common news people see is entertainment news: 73% of Facebook users regularly see this kind of content on the site. 
  •  Unlike Twitter, where a core function is the distribution of information as news breaks, Facebook is not yet a place many turn to for learning about breaking news. (Though the company may be trying to change that by tweaking its algorithm to make the posts appearing in newsfeed more timely.)
  • social media doesn’t always facilitate conversation around the important issues of the day. In fact, we found people were less willing to discuss their opinion on the Snowden-NSA story on social media than they were in person.
ecwesche21

Rakuten's $900M Strategy is to Transform Viber Into Line - 0 views

thenextweb.com/...-into-line-but-it-wont-be-easy

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Why Viber? Simply, Viber is the messaging app with the greatest scale that is most open to being bought.
  • Kakao Talk: 150 million users,
  • Viber: still in its early days of making money, claims 280 million registered users and has raised no external money (that’s a big potential pay day)
  • ...7 more annotations...
  • Update: details from Rakuten claim over 100 million active users)
  • The Viber service focused on voice calls and has been kept simple, it doesn’t include the robust mechanics of its Asian rivals that include payments, e-commerce, games, marketing and more.
  • Viber makes money by selling stickers and Skype-like international calling credit, both of which are recently introductions.
  • Information disclosed by Rakuten shows that Viber made just over $1.5 million in revenue last year
  • Overall, Viber recorded a $29.5 million net loss for 2013,
  • CEO Hiroshi Mikitani believes Viber has “tremendous potential as a gaming platform,”
  • This strategy is neither easy nor cheap to execute. Line’s parent company is spending heavily
  • ecwesche21 on 22 Jan 15
     
    Viber - users, acquisition, revenue
ecwesche21

Facebook: 10 New Changes That Matter - InformationWeek - 0 views

www.informationweek.com/...1316331

shared by ecwesche21 on 22 Jan 15 - No Cached
  • inShare1
  • Facebook kicked off the summer of 2014 with a controversy that affected nearly 700,000 users. For one week in early 2012, the social network conducted an experiment to determine whether it could change the emotional state of some users by filtering the posts that showed up in their news feeds. (Spoiler alert: It could.) Many experts called Facebook's actions unethical.
    • ecwesche21
      ecwesche21 on 22 Jan 15
       
      None of these "apologies" actually address the ethical issues around informed consent/research conducted on human subjects...
  • ...7 more annotations...
  • dropped the chat feature from its main app
  • a Buy button, which is in beta, and a Save button, which bookmarks content for later
  • "For example, we should have considered other non-experimental ways to do this research. The research would have also benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it."
  • started tracking users' shopping and browsing habits
  • cracked down on click-bait, like-gating, and other news feed spam.
  • The app's confusing permissions, however, caused a firestorm of misconceptions: Users blamed Facebook for intent to eavesdrop on conversations and snoop on text messages. Neither of these were true, of course, but that didn't prevent users from rating Messenger poorly in the app stores.
  • If you want to send and receive messages on your mobile device, Facebook requires you to download Messenger, which also lets you place phone calls -- including international ones over WiFi -- and send pictures and video.
ecwesche21

Strings is a messaging service that lets you delete those drunk texts - 0 views

www.engadget.com/...gs-lets-you-delete-drunk-texts

Privacy

shared by ecwesche21 on 22 Jan 15 - No Cached
  • t'd be nice to regain some control of where our words are shared
  • the iOS app is a rival to Snapchat and WhatsApp that clearly hopes to foster a consent culture around mobile messaging
  • if people want to save any of those locally, they have to ask you for your permission
  • ...4 more annotations...
  • a user can edit data on other people's devices
  • you can delete it whenever you need to
  • f the recipient takes a screenshot, not only will you be informed, but they'll be given a
  • warning too
  • ecwesche21 on 22 Jan 15
     
    P
ecwesche21

Social Media Engagement Statistics - Business Insider - 0 views

www.businessinsider.com/-engagement-statistics-2013-12

Saturation

shared by ecwesche21 on 22 Jan 15 - No Cached
  • as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources.
  • How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.
  • Americans spend more time on social media than any other major Internet activity, including email.
  • ...4 more annotations...
  • 60% or so of social media time is spent not on desktop computers but on smartphones and tablets.
  • Facebook attracts roughly seven times the engagement that Twitter does, when looking at both smartphone and PC usage, in per-user terms. 
  • Snapchat is a smaller network than WhatsApp, but outpaces it in terms of time-spend per user. 
  • Pinterest, Tumblr and LinkedIn made major successful pushes last year to increase engagement on their mobile sites and apps. The new race in social media is not for audience per se, but for multi-device engagement. 
ecwesche21

Instagram Demographics - Business Insider - 0 views

www.businessinsider.com/instagram-demographics-2013-12

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Over 90% of the 150 million people on Instagram are under the age of 35,
  • Though it's owned by Facebook, Instagram is a mobile app with distinct demographics
  • users are neatly divided 50/50 between owners of Android and Apple devices.
  • ...5 more annotations...
  • 68% of its users are female
  • 17% of U.S. adult residents who live in urban areas use Instagram, compared with only 11% in suburban and rural areas.
  • quality not quantity
  • So it's not as much of a heavyweight, in volume terms, as some might believe.
  • Instagram video attracts more engagement than Instagram competitor, Vine
ecwesche21

Data Protection: Betrayed by our own data | ZEIT ONLINE - 0 views

www.zeit.de/...data-protection-malte-spitz

shared by ecwesche21 on 22 Jan 15 - No Cached
  • In a report prepared for Germany’s Constitutional Court in July 2009 , the hacker group described what kind of information could in theory be collected according to the country’s data retention (Vorratsdatenspeicherung) rules and what could be gleaned from it.
  • Most people’s understanding of what can actually be done with the data provided by our mobile phones is theoretical; there were few real-world examples. That is why Malte Spitz from the German Green party decided to publish his own data collected from August 2009 to February 2010.
  • Seen individually, the pieces of data are mostly inconsequential and harmless. But taken together, they provide what investigators call a profile – a clear picture of a person’s habits and preferences, and indeed, of his or her life.
  • ...3 more annotations...
  • This profile reveals when Spitz walked down the street, when he took a train, when he was in an airplane. It shows where he was in the cities he visited. It shows when he worked and when he slept, when he could be reached by phone and when was unavailable. It shows when he preferred to talk on his phone and when he preferred to send a text message. It shows which beer gardens he liked to visit in his free time. All in all, it reveals an entire life.
  • companies are collecting data on our product usage and if you look at the data for a second from a telco's point of view and assume it's not just one person's data, then it becomes clear that the data contains quite a lot of information that could be used to either improve service quality in certain geographic regions or offer extended support hours for some services for example.
  • On the other hand, there are companies that are just collecting data for the sake of collecting data without a clear plan of how they're going to use it to improve their products and services - in my eyes that's the true issue here and much more of a problem than the collection of potentially sensible data in general.
ecwesche21

How Facebook Sells Your Personal Information : Discovery News - 0 views

news.discovery.com/...ersonal-information-130124.htm

shared by ecwesche21 on 22 Jan 15 - No Cached
  • One option Facebook is exploring is enhancing ad sales by more effective targeting of increasingly specific demographic groups, using location data from mobile devices and information culled from the site.
  • Facebook has a lot of information about us, both what we enter ourselves and the data that our friends choose to put up about us.
ecwesche21

8 Key Takeaways about Social Media and News | Pew Research Center's Journalism Project - 0 views

www.journalism.org/...ys-about-social-media-and-news

News

shared by ecwesche21 on 22 Jan 15 - No Cached
  • 78% of Facebook news users mostly see news when on Facebook for other reasons.
  • Just 34% of Facebook news consumers “like” a news organization or individual journalist, which suggests that the news they see there is coming from friends
  • Not only are social network users sharing news stories, but, particularly with the growth in mobile devices, a certain portion is contributing to the reporting by taking photos or videos.
  • ...1 more annotation...
  • nearly two-thirds of the statements on Twitter called for stricter gun control measures while public opinion was far more evenly split.
Chris Shannon

Vine celebrities can make $8,000 with a 6-second video, ex-Syracuse singer reveals | sy... - 1 views

www.syracuse.com/...epore_videos_jessi_smiles.html

vine Social Networks

shared by Chris Shannon on 23 Jan 15 - No Cached
  • Buster Beans, is the site's most popular dog with nearly 800,000 followers on his own account.
  • Vine doesn't have any traditional advertising, but Lepore was one of the first users to get an endorsement, from clients like Virgin Mobile, Aquafina and Jolly Rancher. Lepore told the magazine he can make $1,000 for re-Vining someone's video, similar to retweets on Twitter, or $8,000 through product placement in a six-second clip of his own.
  • Kim Kardashian reportedly collects five figures for a single paid tweet, and the less-famous have figured out ways to make money through other sites.
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