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Conducted By: Eric Mattson, Nora Ganim Barnes, Ph.D. The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media by college admissions offices.

The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media. A study by by Nora Ganim Barnes on the website of the Center for Marketing Research at University of Massachusetts Dartmouth.

The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media

new research study, "Social Media and College Admissions: The First Longitudinal Study" conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.

Documents Social Media becoming mainstream for admissions.

Facebook Applications: The Game Changer? New ways higher ed institutions can use social networking By Karine Joly February 2008 Printer-Friendly Page Email This Article Comments IN NOVEMBER 2007, FACEBOOK launched a series of new features including "Pages," which allow colleges, universities, and other schools to create a presence and recruit "fans" among the users of the popular social networking website. Until then, institutions as well as organizations, big companies, or even small businesses were not really welcome on the popular college student online hangout. All were barred from setting up a user profile by Facebook's terms of use. Some institutional offenders even had their accounts taken down, losing all the connections established over time with their Facebook "friends." Before Facebook Pages, institutions could only set up groups, the same groups used by the aficionados of the wildest beer parties or the proponents of the weirdest campus causes. Within a month after the launch of the new feature, more than 700 Facebook Pages were created by institutions, alumni associations, university offices, and college departments. What are the reasons behind this impressive adoption rate? Facebook Pages don't cost a dime, are quick to create, and are easy to maintain. As a result, investing a couple of staff hours to Facebook is a no-brainer. That's probably why higher ed institutions have adopted a more conservative approach with Facebook Platform. Launched at F8, an event in San Francisco organized last May by the company, Facebook Platform opened windows of opportunity for IHEs. In a press release, the social networking website was "calling all developers to build the next generation of applications with deep integration into Colleges and universities could leverage the medium to create some robust tools for students. Facebook, distribution across its 'social graph,' and an opportunity to build new businesses." Six months later, this call had been answ

time to respond to inquiries on facebook?

My introduction to Heidi Cool, the senior web designer and webmaster at Case Western Reserve University

good article, good illustration.

a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever, t

a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever, t

a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever