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Kate Klingensmith

Social Media and College Admissions: Researcher Presents Findings on How Colleges Use S... - 0 views

  • a 32 percent increase in the use of social networking applications between 2007 and 2008
  • Dr. Nora Ganim Barnes, a professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth
  • conducted with approximately 500 admissions offices at four-year accredited institutions in the United States.
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  • just 15 percent of college admissions offices reporting that they do not use any social media. In 2007, 39 percent said they didn't use social media.
  • Social networking: 61 percent, up from 29 percent -- Videoblogging: 41 percent, up from 19 percent -- Blogging: 41 percent, up from 33 percent -- Message boards: 36 percent, up from 27 percent -- Podcasts: 16 percent, up from 14 percent -- Wikis: 10 percent, up from 3 percen
  • "Schools using social media must learn the 'rules of engagement' in the online world in order to maximize their effectiveness."
Michael Staton

Social Media And University: How New Technologies Are Used In Academia - Robin Good's L... - 0 views

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    The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media. A study by by Nora Ganim Barnes on the website of the Center for Marketing Research at University of Massachusetts Dartmouth.
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    The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media
Kate Klingensmith

SquaredPeg » Blog Archive » How #2013 will help us yield better. - 0 views

  • 5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community.  The more you can share this experience and feeling with others, the more you will yield.
Kate Klingensmith

Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News - 0 views

  • finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
  • in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
  • the figure reflects only paid media spending, not the university's total marketing outlay.
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  • UCLA spent $1.25 million on this year's campaign, its second ever. That's double the budget of its first but still an estimated .03% of its operating revenue.
  • "Marketing is about helping the university develop a powerful brand, defining brand with a big B,"
  • Maryland spent $5.1 million on measured media in 2008, according to TNS Media Intelligence.
  • the school will go deep into the web and social media.
  • Cornell University's business school, the Johnson School,
  • invests 60% to 70% of its marketing budget on new media.
Kate Klingensmith

Wired Campus: Social Media in Admissions: No Longer a Choice - Chronicle.com - 0 views

  • survey of 536 colleges in the fall of 2008 found that 41 percent of admissions offices kept blogs and 61 percent maintained social-networking profiles.
  • The NACAC report raises some concerns about colleges’ use of social media, primarily that they don’t sufficiently promote, evaluate, or keep dynamic various online ventures
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