a 32 percent increase in the use of social networking applications between 2007 and 2008
Social Media and College Admissions: Researcher Presents Findings on How Colleges Use S... - 0 views
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Dr. Nora Ganim Barnes, a professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth
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conducted with approximately 500 admissions offices at four-year accredited institutions in the United States.
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Social Media And University: How New Technologies Are Used In Academia - Robin Good's L... - 0 views
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The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media. A study by by Nora Ganim Barnes on the website of the Center for Marketing Research at University of Massachusetts Dartmouth.
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The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media
SquaredPeg » Blog Archive » How #2013 will help us yield better. - 0 views
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5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community. The more you can share this experience and feeling with others, the more you will yield.
Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News - 0 views
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finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
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in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
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the figure reflects only paid media spending, not the university's total marketing outlay.
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Wired Campus: Social Media in Admissions: No Longer a Choice - Chronicle.com - 0 views
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survey of 536 colleges in the fall of 2008 found that 41 percent of admissions offices kept blogs and 61 percent maintained social-networking profiles.
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The NACAC report raises some concerns about colleges’ use of social media, primarily that they don’t sufficiently promote, evaluate, or keep dynamic various online ventures
Insights on Admissions Marketing: Which Web Site Features do Prospective Students Find ... - 4 views
Reaching the Wired Generation: How Social Media is Changing College Admission - 1 views
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