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in title, tags, annotations or urlFacebook Beefs Up Custom Audiences, Introduces Multi-Product Ads - AllFacebook - 0 views
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Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product highlighted will have its own image, description, and click target.
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Beginning today, multi-product ads are available to advertisers around the world via the Facebook ads application-programming interface. We’ll work to incorporate multi-product ads into our other ads interfaces later this year.
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A new feature in Ads Manager and Power Editor allows businesses to easily build certain kinds of audiences — i.e., people who haven’t visited your website in a while, or people who have visited certain pages of your site.
3 Steps To Convert Business Goals Into Digital Marketing Actions - 0 views
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To achieve the marketing goals you need to drive qualified traffic to your website and convert that traffic into leads. From there the sales team can pick up and convert leads into clients. This means creating and distributing content and content offers to a relevant audience. It also means content should be mapped on the buyer’s journey which is structured in: awareness, consideration and decision stages.Here are the basic things you need to do:
A balanced view of using Snapchat for marketing - 0 views
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Problem number one: Building a relevant and engaged audience on Snapchat is difficult, compared to other social networks.
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Issue number two: Snapchat has its own vibe. It may be difficult for many companies to achieve Snapchat credibility without some help from the cool kids.
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the third issue is, the challenge of creating continuous, credible, snap-worthy content that disappears can be significant.
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9 of the Best Free Social Media Analytics Tools - 0 views
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4. QuintlyQuintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices.
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg - 0 views
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"Nike cares most about the category influencers and tastemakers -- nearly all of whom will embrace their decision," said Howe Burch, the former head of U.S. marketing for Reebok. "They know they will lose some customers short-term but not the kind of customers that really drive their business." Supporting disruptive athletes has long been a part of Nike's marketing, dating to the early 1970s and runner Steve Prefontaine, the company's first athlete endorser.
Social media in 2018: Time to grow up or get out - Marketing Land - 0 views
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Instead of complaining that you are being “forced” into “pay for play” on networks like Facebook, embrace the fact that social paid promotion is probably the most sophisticated marketing tool ever created.
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There is a steep learning curve to doing it right, and the need for a regular investment of time to properly manage campaigns. Additionally, even for paid campaigns, you still need to have content that doesn’t trigger ad blindness. But the ability to target your messages to exactly the right people, and to creatively remarket to those who have already shown interest, is unparalleled.
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There is a major side benefit to moving toward that kind of content, beyond just keeping you in the news feed: Truly engaging content is better for your business. It helps make your brand more respected and remembered. It develops positive feelings toward your business that help influence people when it’s time to make a buying decision.
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Facebook Is Giving Advertisers Access to Your Shadow Contact Information - 0 views
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One of the many ways that ads get in front of your eyeballs on Facebook and Instagram is that the social networking giant lets an advertiser upload a list of phone numbers or email addresses it has on file; it will then put an ad in front of accounts associated with that contact information. A clothing retailer can put an ad for a dress in the Instagram feeds of women who have purchased from them before, a politician can place Facebook ads in front of anyone on his mailing list, or a casino can offer deals to the email addresses of people suspected of having a gambling addiction. Facebook calls this a “custom audience.”
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You might assume that you could go to your Facebook profile and look at your “contact and basic info” page to see what email addresses and phone numbers are associated with your account, and thus what advertisers can use to target you. But as is so often the case with this highly efficient data-miner posing as a way to keep in contact with your friends, it’s going about it in a less transparent and more invasive way.
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Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.”
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21 Tips for Attracting Followers to Your LinkedIn Page | LinkedIn Marketing Blog - 2 views
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You can find pointers on completing and optimizing your LinkedIn Page here.
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how to add a Follow button to your company’s website.
11 social media tips to go from zero to hero - 0 views
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1. Have a game plan
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develop a strategic plan
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adding too many social buttons to your pages and posts has the potential to slow things down and cripple decision making.
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SMBs Slow to Adopt Digital Marketing Tools; Not Sure About Social Media - 0 views
About Google Authorship | soulati.com - 1 views
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Having Google Authorship allows the original author to claim dibs on original content; however, according to Mark Traphagen the acclaimed Google+ guru (he really is), there is nothing in place with Google + right now that protects any writer from content scraping.
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it doesn’t prevent someone from copying your content, just wouldn’t allow them to outrank you for it. I suspect we will have to wait for implementation of Author Rank for that to be fully in effect,” said Mark in a Google+ thread with Neal, Frank Strong, and me.
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Neal said in a recent G+ thread, ” I still recommend every blogger to at least include one internal link in each of their blog posts so that if their content does get copied, and it’s often copied as part of blogs automatically importing content through RSS feed manipulation, that at least you get a back link.“
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Twitter's New 'Cards' Include Features for Business | Entrepreneur.com - 1 views
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The move looks like a challenge to Facebook's mobile app install ads, which have been gaining favor with game, app and e-commerce companies because they allow users to buy stuff directly from Facebook via the ad (and the app they download).
Cheap Banner Design - 0 views
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