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Carri Bugbee

Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg - 0 views

www.bloomberg.com/...illion-in-buzz-for-nike-so-far

Nike Kaepernick buzz marketing

shared by Carri Bugbee on 05 Sep 18 - No Cached
  • Carri Bugbee on 05 Sep 18
     
    "Nike cares most about the category influencers and tastemakers -- nearly all of whom will embrace their decision," said Howe Burch, the former head of U.S. marketing for Reebok. "They know they will lose some customers short-term but not the kind of customers that really drive their business." Supporting disruptive athletes has long been a part of Nike's marketing, dating to the early 1970s and runner Steve Prefontaine, the company's first athlete endorser.
Carri Bugbee

A balanced view of using Snapchat for marketing - 0 views

www.businessesgrow.com/...snapchat-for-marketing

Snapchat marketing

shared by Carri Bugbee on 11 Mar 16 - No Cached
  • Problem number one: Building a relevant and engaged audience on Snapchat is difficult, compared to other social networks.
  • Issue number two: Snapchat has its own vibe. It may be difficult for many companies to achieve Snapchat credibility without some help from the cool kids.
  • the third issue is, the challenge of creating continuous, credible, snap-worthy content that disappears can be significant.
  • ...5 more annotations...
  • it’s a social media cul-de-sac since there are no outbound links. Content goes in, nothing come out. And of course the content isn’t searchable, so even if you have a snappy success, you can’t build on that win and amplify it into the future.
  • Early research also shows that Snapchat ads are ineffective. A study by Digiday showed that more than 90 percent of Snaphchat users abandons a 10-second ad in the first second
  • nappers love this app for self-expression and connecting with friends — not for following company accounts (less than 1 percent “sometimes” watch branded Snapchat stories). If Snapchat makes its platform more business-friendly, it risks losing its appeal.
  • Some brands are creating buzz by adding “Easter eggs” to the platform. An Easter egg is an inside joke or hidden feature. Here are some interesting Easter egg case studies in a post by Ryan Hoover.
  • If your core demographic is under 30, you probably have to figure it out and maintain a presence even if the business benefits are unclear right now.
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