The power of retargeting lies in its ability to keep your brand top of mind among users through continuous exposure.
Contents contributed and discussions participated by Carri Bugbee
Introducing the App Center - Facebook Developers - 1 views
ReTargeter 7 Deadly Sins of Retargeting - 1 views
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optimal number is approximately 17-20 impressions per user per month, breaking down to roughly one impression every other day. At this level, your users won’t be inundated with ads, but will see your brand with enough frequency to solidify brand recall.
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clickthrough rates decrease by almost 50% after five months of running the same set of ads. After seeing the same ads again and again, a user’s interest is no longer peaked and the ads are more likely to blend into the background.
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65 Best Wordpress Plugins - Want Unfair Advantage? - 1 views
105 Facebook Advertising Case Studies - 1 views
Announcing a Breakthrough in Measuring the Impact of Social Media on Sales - 1 views
SEO Effect Keyword Research Tool [Review] - Search Engine Watch (#SEW) - 1 views
Brands on Facebook: Advertising Is Optional | Digital - Advertising Age - 2 views
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CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
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A ComScore report last July said 32% of P&G's internet display impressions were "socially published," most of which occurred on Facebook.
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Facebook ads need a clear message, a promotion or call to action to be effective. "Delivering traditional brand-building or product messaging simply doesn't work. At all," he wrote in an email.
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CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
Twitter Wants An Interest Graph: Now Tracking Your Browsing To Make Follow Suggestions ... - 0 views
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begin serving users tailored suggestions of who they should follow.
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Carri Bugbee
I'm a social media marketing strategist and a social TV writer/explorer. I read and archive a lot of articles and blog posts in both these categories, as well as B2B marketing.