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Contents contributed and discussions participated by Carri Bugbee

Carri Bugbee

Why You Need Google Authorship - 2 views

  • Not everyone has their Google Authorship set up yet so beat them to it now.  If you want to drive more traffic your way linking your blog to your Google+ account for Google Authorship will definitely do the trick.
Carri Bugbee

Altimeter Report: Paid + Owned + Earned = Converged Media | Web Strategy by Jeremiah Ow... - 1 views

  • Report Highlights Overview of needs, market definitions, overview of brands, agencies, and software providers. Three framework graphics ideal for powerpoint:  Converged Media venn, use case workflow, criteria checklist. Checklist of 11 criteria required for converged media success. Four real world case studies bringing this concept to life from four leading brands. Pragmatic recommendations for marketing leaders for internal needs, agency strategy, and vendor deployment. Vendor showcase of ten technology providers who are seeking to solve this opportunity.
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    Paid, owned, and earned is converging (like social ads) at a rapid pace, we found 11 criteria of success, a handful of case examples, yet companies are hampered internally and with fragmented agencies and technology to make this happen.
Carri Bugbee

Four Strategies To Keep Your Clients From Firing You | Business 2 Community - 0 views

  • Talk Time is a sales concept backed by research that values conversation with clients and prospects. Regardless how good a sales or account person is at “selling,” every minute they’re talking to a client or prospect is worth $25 per minute in future revenue. Whether you’re a bartender selling a drink or a Boeing VP selling a 737, the time you spend developing a relationship is valued at $25 a minute towards future revenue.
  • Agency owners should take note that obsession with the billable hour without creating connection is akin to stepping over dollars to pick up pennies.
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    Talk Time is a sales concept backed by research that values conversation with clients and prospects.
Carri Bugbee

Finally, a look at the people who use Twitter - Brian Solis - 0 views

  • As you can see, Twitter usage according to Pew is almost even among men and women, with women edging slightly ahead. Just over one quarter (26%) of internet users ages 18-29 use Twitter. Most notably, those 18-29  represents nearly double the usage rate for those ages 30-49. Pew also found that among the youngest internet users, those ages 18-24, 31% are active Twitter users.
  • Pew discovered that Twitter use among those 18-24 year old increased dramatically between May 2011 and February 2012, both overall and on an everyday basis. Usage among slightly older adults, those between the age of25-34, also doubled—from 5% in May 2011 to 11% in February 2012.
  • One in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day
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