Over the past year, he's noticed more friends subverting Facebook's real name policy. "I have seen a growing trend of people who will shut down one page, let you know that they're opening a new one, and then they'll use an alias,"
Contents contributed and discussions participated by Carri Bugbee
Jim Thomas: Who Owns Your Business-Related Social Media? - 0 views
How to Opt Out of Facebook's Newest Attempts to Track Everything You Do, Even Offline - 0 views
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Facebook is pairing what you buy offline with what you see online.
Twitter Launches Embeddable Streams of Tweets - 0 views
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When you browse websites that have embedded a Twitter timeline, you can now interact with it in the same way you do on twitter.com. Expand Tweets to see photos, media, and more. Start a conversation from the Tweet box, follow users that you discover, and reply to, retweet, or favorite Tweets directly from the page.
Three Ways Advertisers Can Avoid Click Fraud - 1 views
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The study by Trademob said 40% of all clicks were either fraudulent clicks by publishers and bots looking to boost ad revenue or accidental clicks. Combined, the fraudulent and accidental clicks had conversion rates of less than 0.01%, making them essentially worthless to advertisers.
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40% of all clicks were either fraudulent clicks by publishers and bots looking to boost ad revenue or accidental clicks.
Word of Mouth at Scale with Facebook: Understanding PTAT - 0 views
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PTAT brings everything together by measuring all of the individual Facebook users who have engaged with a page’s content and created a “story” in their News Feed and their friends News Feeds in the past seven days.
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Prior to the introduction of PTAT in the Fall 2011, most marketers relied on a mashup of metrics – including the number of Likes, active users, comments and other performance indicators – to measure the health of their page.
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According to Facebook the different types of stories measured in your PTAT score include: Liking your page Liking, commenting on, or sharing your page post Answering a Question you’ve asked Responding to your event Mentioning your page Tagging your page in a photo Checking in or recommending your place
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Carri Bugbee
I'm a social media marketing strategist and a social TV writer/explorer. I read and archive a lot of articles and blog posts in both these categories, as well as B2B marketing.