86% of journalists like when PR pros follow them on social media
When asked, why do you immediately reject otherwise relevant pitches, 22% of journalists cited lack of personalization
72% of journalists wish PR pros would stop calling them to pitch story ideas
78% of journalists don’t like pitches with emojis
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New Muck Rack survey: 72% of journalists say they are optimistic about the future - 0 views
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On social media 70% of journalists said they saw Twitter as their most valuable social network. 72% of journalists track how many times their own stories are shared on social media
Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out - 0 views
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We’ve rounded up responses from some of the journalists we’ve had the chance to interview. Read on for their best tips on pitching.
Snapchat ramps up UK pitch, but ad buyers remain unconvinced - Digiday - 0 views
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Not even the promise of lower CPMs as a result of less competition was enough to tempt large swaths of advertisers to change their view of the platform last year. But it wasn’t for lack of effort. Snapchat execs pushed the self serve auction model in the U.K. for much of 2018.
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Snapchat’s impressions are now the cheapest of its peers, according to the ad buyers interviewed for this article.
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ll told, the ephemeral mobile messaging app had a good year in 2018 thanks in part to the arrival of the Snap Pixel. When it launched last summer, the pixel gave its ad business more clout as agencies could go to advertisers with more accurate data based on how Snapchat’s ads drive direct response clicks to websites. Deeper data on what actions Snapchat’s ads drove meant ad buyers could move away from last click attribution models.
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Viewability has long been an issue for advertisers on Snapchat where ads remain easily skippable, contributing to low viewability rates. One paid media director at a media agency said that he has seen viewability rates in the single digits. That may potentially be addressed by a new non-skippable ad format,
Why Journalists Love Online Newsrooms & How to Create Yours - PR Academy - Relationship... - 0 views
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99% of journalists say it’s somewhat important (9%), important (34%), or very important (56%) for a company to provide access to news releases within their online newsroom.93% of journalists say that it is important to have news releases organized by type of news category.94% of journalists say it’s somewhat important (14%), important (28%), or very important (52%) to have access to photographs within an online newsroom.90% of journalists indicated the availability of digital product press kits would be somewhat important (25%), important (34%) or very important (30%) for their work.75% of journalists say video files are an important component of an online newsroom.
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Archived press releases are a fantastic source of inspiration for journalists, they provide historical insight into your company, can provide industry metrics (which journalists are always seeking) and ultimately give your media contacts some ideas for stories to run with.
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Highlighting ContactsDepending on the size of your business, locations, industries and a whole host of other factors you may have several key media spokespeople on your list who can engage with the media.
Video on Demand Pushes TV Viewing Up - Nielsen - Peter Kafka - Media - AllThingsD - 0 views
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Americans spent four hours and 43 minutes a day (!) watching live TV and shows on their DVRs in the third quarter of this year. That’s down from four hours and 46 minutes in Q3 2012.
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Comcast, the country’s biggest pay TV provider, said 70 percent of its subscribers watch stuff on demand, and that TV shows account for 40 percent of its usage. (If you factor in pay-TV channels like HBO, the number jumps up to 60 percent.) So once you do factor in on-demand usage, you see a different story. Nielsen said that there has been a small increase in the number of people watching live TV, and a significant increase in the number of “timeshifted” TV watchers — people watching on either DVRs or VOD.
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while Comcast, Nielsen and some of the TV networks are trying to figure out how to change this, right now timeshifted TV is much less valuable for them than live TV. (Hence the warm reception for Twitter’s “we’ll bring our viewers to live TV” pitch.)
IAB Study Highlights Brand Awareness And Context For Native Ad Success - 0 views
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study reinforces the importance of context that advertisers need to consider when deciding what content to promote and where via native advertising.
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Over 8o percent of respondents said brand mattered, which poses a challenge for advertisers aiming to use native ad units to drive awareness.
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Visitors to online news sites said they are more open to advertising on those sites that focus on a story rather than pitching a product.
How to Encourage Influencers to Share Your Content | Social Media Examiner - 0 views
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Another way to get shared by influencers in your field is to research which sites they visit frequently. Then either guest post for one of the sites or pitch an article about your company to people who already write for it.
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Involve influencers in the creation of a piece of content, and they have a vested interest to help promote it. Do an interview with a targeted expert, request a guest post for your blog or get a quote for an article you’re already writing.
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Take time to research, write, edit and fact-check articles. Shift your thinking away from quick fixes and ideas that have probably already been done. Instead, come up with unique concepts and strive for more ambitious projects.
Social media in 2018: Time to grow up or get out - Marketing Land - 0 views
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Instead of complaining that you are being “forced” into “pay for play” on networks like Facebook, embrace the fact that social paid promotion is probably the most sophisticated marketing tool ever created.
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There is a steep learning curve to doing it right, and the need for a regular investment of time to properly manage campaigns. Additionally, even for paid campaigns, you still need to have content that doesn’t trigger ad blindness. But the ability to target your messages to exactly the right people, and to creatively remarket to those who have already shown interest, is unparalleled.
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There is a major side benefit to moving toward that kind of content, beyond just keeping you in the news feed: Truly engaging content is better for your business. It helps make your brand more respected and remembered. It develops positive feelings toward your business that help influence people when it’s time to make a buying decision.
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The evolution of ethics, revisited | USC Annenberg School for Communication and Journalism - 0 views
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more than 90% of PR executives believe that the distribution of fake news and the purposeful distortion of truth are the biggest ethical threats we face in the future. Defense of malicious behavior and lack of corporate transparency were cited by over 80% of the respondents.
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Today, earned media – pitching and placing stories through work with journalists and influencers — remains the dominant source (50%) of revenue for PR agencies. It’s predicted to drop to 37% over the next 5 years, with shared (23%), owned (23%) and paid media (17%) picking up the difference.
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nearly two-thirds (64%) of PR professionals think that in five years the average person won’t be able to distinguish whether the information they consume comes from paid, earned, shared or owned sources.
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3 key takeaways from the PR News Crisis Management Summit - 0 views
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Preparing for a crisis takes place long before a crisis actually occurs. “Act like a post-crisis company pre-crisis,”
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“Build a solid brand narrative so that when people are googling your company it’s not just your crises news that comes up.”
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"Build relationships before pitching, especially in a crisis. Have the foundation laid so that when the time comes you can have resources to utilize in the media," she says.
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Build a solid brand narrative so that when people are googling your company it's not just your crises news that comes up."
Agency Report: Digital rules, growth slows, consultant surge | Agency News - Ad Age - 0 views
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Parts of the agency market are thriving. Consultancies for the first time captured Nos. 6 to 10 on the list of the world's biggest agency companies, and they are well-positioned with deep ties to the C-suite.
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Digital, encompassing everything from creating a Facebook ad to digitally transforming how a marketer interacts with consumers, captured 51.3 percent of 2017 U.S. revenue for agencies of all disciplines, according to Ad Age Datacenter analysis. Digital's share has nearly doubled since 2009.
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Growth is moderating. Agencies' U.S. digital revenue increased 7.0 percent in 2017, compared to growth rates of 8.0 percent in 2016 and 13.5 percent in 2015. Digital media employment rose 7.8 percent in 2017, the lowest growth since 2009.
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