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Make the most of these remarkable CTRs by decking out your App Store listing. Optimize for the App Store by writing a winning description, listing key features, including app screen shots, etc.

Instagram user demographics show them to be young millennials, with over half of users between the ages of 18-29.

In a study using over 400 global campaigns, ad recall was 2.8x higher on Instagram sponsored posts than other online advertising mediums. Snail Games saw a 339% lift in app installs using Instagram ad videos (as well as 5x higher in-app purchase rates).

Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said.

1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features.

Marketers cited increased competition from Instagram, difficulty measuring key performance indicators, poor targeting and a decrease in both user engagement and open rates as reasons why their ROI with Snapchat decreased

Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.

potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts

Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.

71% of senior-level execs were worried about risks associated with social media, with 13% saying they are “very concerned.”

listed the potential for negative comments about the company (36%), disclosure of proprietary information (32%), and out-of-date information (18%) as the most worrying. They were less worried about accidental exposure of personally identifiable information, fraud, and corporate executives (i.e., themselves) doing something embarrassing or incriminating on line.

Among public companies, the top concern was disclosure of proprietary information (50%), followed by negative comments, out-of-date information, and fraud, each at 17%.

Due to time constraints, there is a legitimate need for a centralized digital content hub (aka newsroom) where the dwindling number of reporters can find everything they might need.

Falkow's advice: "Take advantage of all this low hanging fruit by optimizing an oft-overlooked company asset: your newsroom aka your press page."

Search is the now most trusted mechanism for finding news and business information according to the 2015 Edelman Trust Barometer, which indicates the need for companies to create multiple, highly optimized discovery paths.

ou can currently get FIVE types of retargeting on twitter without having to get on your knees to get on some private beta list (like we do) or go through one of the ad partners.

There is also website remarketing, like on Facebook, which came out on Twitter in June 2014. Grab your pixels here.

Compared to Facebook custom audience tools, Twitter’s match rate (the number of emails, phone numbers, etc you can match to a Twitter profile) will be lower. And that the traffic you get will be much smaller.

Scrumban was designed for more mature agile teams, those working in an unpredictable environment where plans and requirements constantly shift, and/or teams who are supporting existing products rather than creating new ones.

In a nutshell, Scrumban is driven by events and demand rather than a pre-established schedule. It focuses on minimal planning, providing just enough of a backlog to give the team enough important work to do next.

Scrumban also ignores the focus on egalitarian, cross-functional teams that Scrum emphasizes. Instead, it embraces specialized roles within the team (a more realistic way to handle marketing skill sets).

Between November 2013 and January 2014, a long list of so-called “social publishers” saw their traffic dip substantially, according to comScore. Traffic to Upworthy dropped 51 percent. Traffic to Elite Daily dropped 47 percent. Traffic to Vice dropped 22 percent, to BroBible by 17 percent, to Huffington Post by 16 percent. Between December and January traffic to Distractify and Thought Catalog dropped 30 percent and 7 percent, respectively.

According to comScore, Facebook directed much less traffic to sites like Elite Daily and Upworthy in January compared to December,

When you’re ready to write PR content, these free tools and resources can help you with the process. SEOToolSet: provides information on search activity (e.g., how popular search terms are) and the demographics of people doing the query Ubersuggest: gives suggestions of keywords you might want to add to your keyword list or article content Google Trends: shows topics trending on Google, which can help you as you brainstorm topics to write about Scribe: shares the content marketing process with an integrated, holistic approach that maximizes your return on investment.

what are some of the things you can A/B test with your influencer marketing campaigns? All the same things you test in your other channels…

xperiment with different types of content and track which resonates best with their audience for your goal. For example, images may drive better social engagement, while videos are better for leads and signups. Alternately, you may find certain content performs better on some channels over others.

Don’t forget all the types of content you have at your disposal – podcasts, live stream videos, tweets, Instagram Stories, webinars, long-form blog posts, short-form blog posts, and much, much more.