Facebook Brand Pages Suffer 44% Decline in Reach Since December 1 | Ignite Social Media - 0 views
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Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size, across a variety of industries) and found that, in the week since December 1, organic reach and organic reach percentage have each declined by 44% on average, with some pages seeing declines as high as 88%. Only one page in the analysis had improved reach, which came in at 5.6%.
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As reach declined, the raw number of engaged users plunged as well, falling on average by 35%. Some pages saw engaged users fall as much as 76%. Only one page in the data set had an increase in the number of engaged users, coming in at 0.7%.
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To add salt to an open wound, current research from Forrester and Wildfire shows that engaged users are a brand’s best customers. They are more likely to purchase, recommend and prefer brands when they are socially engaged with that brand. With fewer engaged users (-35%), brands bottom line are further penalized by the recent changes.
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