Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads - AllFacebook - 0 views
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Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product highlighted will have its own image, description, and click target.
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Beginning today, multi-product ads are available to advertisers around the world via the Facebook ads application-programming interface. We’ll work to incorporate multi-product ads into our other ads interfaces later this year.
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A new feature in Ads Manager and Power Editor allows businesses to easily build certain kinds of audiences — i.e., people who haven’t visited your website in a while, or people who have visited certain pages of your site.
Facebook Is Giving Advertisers Access to Your Shadow Contact Information - 0 views
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One of the many ways that ads get in front of your eyeballs on Facebook and Instagram is that the social networking giant lets an advertiser upload a list of phone numbers or email addresses it has on file; it will then put an ad in front of accounts associated with that contact information. A clothing retailer can put an ad for a dress in the Instagram feeds of women who have purchased from them before, a politician can place Facebook ads in front of anyone on his mailing list, or a casino can offer deals to the email addresses of people suspected of having a gambling addiction. Facebook calls this a “custom audience.”
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You might assume that you could go to your Facebook profile and look at your “contact and basic info” page to see what email addresses and phone numbers are associated with your account, and thus what advertisers can use to target you. But as is so often the case with this highly efficient data-miner posing as a way to keep in contact with your friends, it’s going about it in a less transparent and more invasive way.
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Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.”
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Customer Behavior - Online Reviews Influence Shoppers Most, but Print Catalogs Trump So... - 1 views
7 Time-Saving Google Analytics Custom Reports - Search Engine Watch (#SEW) - 1 views
Whose answers do shoppers want - brands' or consumers' - online and in stores? - Bazaar... - 0 views
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Seeking questions ask for product-specific use cases, and look for facts rather than opinions. “Does this hotel offer free wifi?”
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Our study found that most questions asked in automotive (81%), travel (79%), and consumer electronics (79%) were seeking questions.
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Samsung reps answer shopper questions on retailer sites under the moniker “Mr. Samsung,” and find that questions reveal large gaps in product information: 91% of the content they provide in answers is not already on the site.
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Retailers Shut Facebook Storefonts Amid Apathy - Bloomberg - 0 views
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Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Gamestop has company. Over the past year, Gap Inc., J.C. Penney (JCP) Co. and Nordstrom (JWN) Inc. have all opened and closed storefronts on Facebook Inc.’s (FB) social networking site.
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“We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly,” Sheetz said in a telephone interview. “For us, it’s been a way we communicate with customers on deals, not a place to sell.”
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“It was basically just another place to shop for all the stuff already available on the retailer websites,” Gerten said. “I give so-called F-commerce an ‘F.’”
Frequency of Blogging Makes a Difference for Customer Acquisition - 1 views
Majority of Technology Marketers Plan Budget Increases for 2012 | IDG Knowledge Hub - 0 views
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As might be expected in a difficult economy, lead generation topped all digital budget categories with almost 27% followed by display/banner at just under 20% and search at almost 19%. As to what is driving digital media investments in 2012, audience composition, ROI and measurement capabilities, audience reach, and data targeting were selected by more than three-quarters of the respondents.By a wide margin, click through rate is the most important factor in campaign success with cost-per-engagement and interaction rate almost equal in importance.
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Content marketing, which includes white papers, case studies, videos, custom websites, video and white papers, is among tech marketers’ top five spending priorities for 2012. Led by collateral at 71%, followed by webcasts/virtual events at 61%, videos at 59%, research at 55%, and articles/features at 54%, marketers are investing in a wide variety of content marketing or custom programs. Agencies are much mo
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s for social media, YouTube and Facebook lead all platforms with LinkedIn, Google+ and Twitter not as popular. Among BtoB respondents, 53% found social extremely/very valuable for finding relevant technology content on the Web, which is double the 2010 figure. Not surprisingly, 18- to 34-year-olds are most active with social media. According to all users in the IDG survey, 60% rely most on tech sites, 46% peers or colleagues, and 43% independent tech journalists/bloggers.
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(6) From Content to Customer by Eloqua & JESS3 - 0 views
Marketers Search For Alternatives To Google Keyword Analytics - 0 views
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Google +1s are more highly correlated with search rankings than any other social factor, including Facebook likes/shares and Tweets.
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“We have a lot of our clients whose titles are actually changing from SEO Manager to Content Strategist,” Dotterer said. “Search engine optimization sounds like you’re doing something to the engines themselves, but what you’re really doing is optimizing online content. You optimize it by changing the content you’ve already created to better fit the voice of the consumer. You also optimize by finding the gaps in the content so we can create more.”
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The importance of content creation has encouraged more companies to get their SEO, social and creative teams more involved in content strategy,
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Technology Integration A Key Problem for Marketers - 0 views
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around half of respondents said their marketing data and technology are either managed separately (10%) or that only some tools are integrated (41%). Just 4% reported having a completely integrated stack.
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respondents averaged 36 different data-gathering systems and vendors for marketing efforts, with some using hundreds.
Is Facebook Really Failing Marketers? | Digiday - 0 views
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They’ve abandoned the promise of helping companies genuinely connect with their customers. They’re not even very good at the model they’ve chosen, which is as a Web 1.0 ad seller.
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Ads aren’t the focus on what marketers want from Facebook in the first place.
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Facebook has completely gone back on what they originally promised marketers in 2007. It’s what they promote today. They sell this promise of connecting companies with their customers. Eighty-four percent of the time they don’t do that.
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6 Reasons Marketing Is Moving In-House - 0 views
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1. Agencies are slow.
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“The work is moving closer to where the customers are, where the responses can be more rapid and connected.”
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2. Agencies are stuck on advertising.
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Are Your Customers Too Old for Social Media - Not a Chance! | B2C Marketing Insider - 0 views
Eight Tips for Scaling Social Customer Support - 0 views
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