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Natalie Stewart

Banking Degree Programs | Business Updates | Scoop.it - 0 views

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    Find out more about online banking degree programs. This page explains what the courses are, what employers expect, and what you can expect to earn.
fairbloommarketing

4 Toxic Social Media Traps for Businesses - 0 views

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    Social media is a fantastic way to get in front of your target audience but it is absurdly easy to fall into toxic social media habits that alienate your fans. Avoid these traps to improve your social media presence. "Set it and Forget (about) it" - This is one of the biggest social media traps companies fall into - they open a social media account, post a few times then never touch it again. These accounts get very little attention and are quickly forgotten by the target audience. This trap is especially dangerous when combined with paid advertising where those looking at your ad will ultimately visit your social media account and dismiss your efforts as fake. "Unattended Autopilot" - The next social media trap for companies comes from the allure of automation. Many businesses use tools like Hootsuite or Buffer to schedule their posts and simplify their marketing flow. The pitfall here is to go so deep into automating social media posts that you remove the human element entirely. We've all seen these accounts - spamming content at all hours to every platform without commentary or relevance to their own product with the sole purpose of driving up the number of posts. Unfortunately, this behavior typically leads people to the unfollow button. "Guess Who Posted" - This happens when a company does not establish a cohesive brand voice across all media but often have multiple people posting on behalf of the company. It results in an inconsistent message across social platforms and decreases brand authority with the audience, which is typically the opposite effect you want from your social media efforts. "Its All About ME!" - If your goal is to chase away customers and annoy your audience, making every post an advertisement for how great your company is would be a fantastic way to achieve that goal. Although pretty self explanatory, those who fall into this trap treat social media as a way to broadcast free advertising to the masses, ultimately alienating the people the
cydo_media

WTM Meaning: What Does WTM Mean & How To Use It On Social Media? - 0 views

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    WTM meaning in text? You must be thinking about what does wtm means and how we can use it on social media platforms. If you don't understand the wtm meaning, this article will provide you with all the necessary information to answer 'what does wtm mean?', including its examples and many exciting details
Nate Riggs

You Get What You Give: Social Media Engagement Translates Into Sales - 0 views

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    "You Get What You Give: Social Media Engagement Translates Into Sales"
Nate Riggs

Study Shows More Pages Indexed by Google Means More Leads - 0 views

  • The graph above shows the strong positive correlation between the number of Google indexed pages and median leads. More specifically, it reveals that an incremental 50 to 100 indexed pages can cause double-digit lead growth up until customers reach several hundred Google indexed pages.
  • What we found is that size is not a critical factor for achieving significant volumes of Google indexed pages.
  • Build page volume: consider starting a blog to quickly increase number of pagesImprove each page's optimization as per Google's methodology to maximize chances of having all of your web pages included in the index:On-Page Search Engine Optimization: placing keywords in the right places on web pages such that Google and other search engines know what each page of your web site is about, and what keywords to rank you forOff-Page Search Engine Optimization: building inbound links from reputable sites, thus demonstrating your popularity to search engines
Natalie Stewart

Masters of Accounting - 0 views

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    A masters of accounting degree is essential if you want to progress as a public accountant. Find out what the courses are, what employers expect, certification, and more ..
Nate Riggs

KDPaine's PR Measurement Blog: Social Media is Making Measurement More Vertical - 0 views

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    How and what you measure, and how you define ROI is very much dependent on what vertical market you play in.
Nate Riggs

MarketingProfs Articles : Lessons of the Little Mermaid - 0 views

  • What do you really want to achieve? No sense in diving into an ocean willy-nilly; decide what you're doing it for: Visibility? Higher conversions over a period of time? Stronger brand resonance within a given group? What are you willing to give to get it? How much time, and how many resources, can you devote to the effort? Where is your audience? "Social media" covers a broad range of technology, including Facebook, Twitter and a wide range of community-building efforts. How are you going to speak to them? Are you a Zappos-style brand, where the CEO is willing to take time and effort to serve on social media's front lines? Or maybe you're more Adobe-esque, with branches so diverse that it's best to serve multiple customers with multiple identities, depending on their needs.
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    This is the way I think consultants and large corporations should be approaching integration of social tools into their business communications. So many companies are riding the buzz right now and not focused on objectives and audiences. My $.02. What say you?
fairbloommarketing

Why You Need a Professional Cleaning Business Website | Clean Calculator - 0 views

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    "For cleaning companies, a professional cleaning business website is essential to achieve growth and success. When a website is put together well, it provides numerous benefits that will direct customers toward your janitorial services and bring greater recognition to your brand. A website for your cleaning business will give you the edge that you need to prosper in today's economy.   Read on for an explanation of the perks a website can bring to your cleaning business, as well as helpful tips to remember during the development process.   A website for your cleaning company will offer these benefits:   The site will act as a place for new customers to learn about you, the cleaning services you offer, and how to contact you. With all this important information stored in one easily accessible place, more people will be able to discover your company. You can use the website to display your service offerings and explain what sets you apart from competitors in the field. Consumers have many choices when it comes to cleaning services, and janitorial companies must do everything they can to stay ahead of industry competitors. A website is a perfect place to tell potential customers why they should choose you. A professional and well put together website will build your janitorial company's reputation. Especially if your business is on the young side, building credibility can be a difficult task. A sleek, efficient website gives a great first impression to consumers and other professionals in the field. In addition, a website of your own is a step toward developing a recognizable brand for your cleaning company.   As you begin the process of creating a cleaning business website, keep these tips in mind:   You'll need to register a domain, enlist a hosting service, and use a website builder to develop a modern, functional, and professional-looking website. These components are essential to generate website traffic and keep your site up-to-date. Consider g
cydo_media

What Is Matlab? 5 Things You Should Know About It? - Cranford, NJ Patch - 0 views

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    If you're an engineer or a scientist working with critical mathematics and calculations, you must know what Matlab is and how many functionalities it has. Mathematicians and students from engineering backgrounds work on algorithms and designing systems that possess critical functionality.
Nate Riggs

Southwest, Smith Clash Illustrates Blogs' Marketing Role - MarketingVOX - 0 views

  • Southwest, Smith Clash Illustrates Blogs' Marketing Role
  • More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.
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    More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.
Nate Riggs

iPad Divides Twitter [STATS] - 0 views

  • Crimson Hexagon analyzed the content of more than half a million tweets following the iPad announcement. While the results aren’t shocking, what it boils down to is that the Twittersphere is split straight down the middle. Forty-eight percent of tweeters reacted positively, while the remainder — 52% — had less than stellar things to say about the iPad. It’s a virtual tug-of-war.
  • Based on the breakdown below, the largest chunk of tweets were very enthusiastic about the iPad, with 29% of people firmly decided on buying it
  • nearly one third of half a million tweets — 145,000 to be exact — indicate a decided intention to buy the iPad, with the $499 price point resonating with these future purchasers.
  • ...2 more annotations...
  • 21% of all tweets — had a bad reaction to the name itself
    • Nate Riggs
       
      What's interesting is that this is on the same day as Obama's first State of the Union Address...
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    Crimson Hexagon analyzed the content of more than half a million tweets following the iPad announcement. While the results aren't shocking, what it boils down to is that the Twittersphere is split straight down the middle. Forty-eight percent of tweeters reacted positively, while the remainder - 52% - had less than stellar things to say about the iPad. It's a virtual tug-of-war.
Nate Riggs

What do you want to see in the SBS Group? - 3 views

Hi everyone, Thanks again for joining up. I want to make this group about you. What type of information do you want to discuss here? What's helpful content? What are you looking to get out of ...

sbs group planning

started by Nate Riggs on 02 Feb 10 no follow-up yet
Home Improvement and Remodeling

Important Points To Consider While Doing Kitchen Remodeling - 0 views

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    Renovation of any area in your home is also a big responsibility when it comes to safety and functionality. Careful planning is required before you implement your first move. What do you have to consider in kitchen remodeling?
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    Renovation of any area in your home is also a big responsibility when it comes to safety and functionality. Careful planning is required before you implement your first move. What do you have to consider in kitchen remodeling?
Natalie Stewart

Business Degree Programs | Business Updates | Scoop.it - 0 views

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    The economic downturn of 2008 made many business students and graduates wonder what their degrees would be worth.  But business degree programs do still open the doors to higher salaries than those with other majors do over time. Find out more ...
meheksharma

What is the User Acquisition Calculation Methodology Adopted by Reliance Jio ? - 0 views

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    Reliance Jio 4G service Launch in India is in news across all geographies for all good news. They claim that they have the best network, best pricing, best content and now they claimed that they acquired 16 million user within first 30 days of service launch.
Nate Riggs

First Take: What Google Buzz Means « Web Strategy by Jeremiah Owyang | Social... - 0 views

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    * Google continues its prime directive. At the high level, this is a strong move for Google, they continue to aggregate other people's social content, and become the intermediatry. This helps them to suck in Twitter, Flickr, and any-other-data type as the APIs open up, giving them more to 'organize'. This is Google acting on it's mission to the world. * Privacy woes will scare consumers -yet adoption will continues upward. For consumers, the risk of privacy will continue to be at top of mind. Although the features allow for sharing only with friends or in public. expect more consumer groups to express concern. Overtime, this will become moot as the next generation of consumers continues to share in public. * Buzz could have faster adoption rate than Twitter. For consumers, this could potentially have more adoption than Twitter as Gmail has a large footprint Google told me it's tens of millions (active monthly unique). Of course, most Gmail users likely aren't Twitter users, but there could be a large platform to draw from. * Physical businesses lose more control over search strategy. For small busineses and retailers, this will impact their search engine results pages, as a single top 'buzzer' could cause their content to be very relevant, if that person was relevant, then their influential content could show at top of SERP pages. Expect Google to continue to offer advertising options now around buzz content -fueling their revenues. * A direct blow to Facebook, they must accelerate go to market. To Facebook, this is a direct threat, these features emulate Friendfeed and the recently designed Facebook newsfeed. Expect Google to incorporporate Facebook connect, commoditizing Facebook data as it gets sucked into Google and displayed on Google SERP. * Great for Twitter now -yet painful in the long term. This is good for Twitter in the short term, as it'll amplify tweets, and suck them into a new system and give additional
Nate Riggs

Marketing Tips for Using Google Buzz - 0 views

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    Yesterday Google announced a new social media service called Google Buzz. This new service combines a number of different social media tools into one: (a) friends, commenting and rich media (photos, videos) like Facebook, plus (b) simple, public status updates like Twitter, and (c) location based updates like FourSquare. Google Buzz also adds two more new and interesting things: (a) curated recommendations of what updates are likely to be most interesting to you, and (b) easy access to the social network through a tool 175 million people use... Gmail. If you want to know more about how Google Buzz works, read the official Google Blog article announcing it. This article is about the marketing implications of Google Buzz.
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