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Natalie Stewart

Aug 25 - Small Business Weekend News is out | Business Updates | Scoop.it - 0 views

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    An online newspaper that collects together news for small business owners, entrepreneurs and students, in this weekend edition of "Small Business News".Read and subscribe free at: http://paper.li/f-1335641161
Nate Riggs

Study: Facebook Addiction Has No Effect On Grades - 0 views

  • A new study conducted by The University of New Hampshire shows that spending time on Social Media sites does not affect the academic performance of students. Despite the ongoing concern of Facebook addiction, it doesn’t appear to have a negative impact on school performance. These findings contradict previous studies which suggested the exact opposite.
  • The results showed that 63% of heavy users got A and B grades, as compared to the 65% light users who got A and B grades. Similarly 37% of heavy users received lower than B grades, as compared to the 35% of light users who got low grades.
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    A new study conducted by The University of New Hampshire shows that spending time on Social Media sites does not affect the academic performance of students. Despite the ongoing concern of Facebook addiction, it doesn't appear to have a negative impact on school performance. These findings contradict previous studies which suggested the exact opposite.
Nate Riggs

Marketing Tips for Using Google Buzz - 0 views

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    Yesterday Google announced a new social media service called Google Buzz. This new service combines a number of different social media tools into one: (a) friends, commenting and rich media (photos, videos) like Facebook, plus (b) simple, public status updates like Twitter, and (c) location based updates like FourSquare. Google Buzz also adds two more new and interesting things: (a) curated recommendations of what updates are likely to be most interesting to you, and (b) easy access to the social network through a tool 175 million people use... Gmail. If you want to know more about how Google Buzz works, read the official Google Blog article announcing it. This article is about the marketing implications of Google Buzz.
Nate Riggs

Southwest, Smith Clash Illustrates Blogs' Marketing Role - MarketingVOX - 0 views

  • Southwest, Smith Clash Illustrates Blogs' Marketing Role
  • More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.
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    More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.
Abelarde White

What's good for Yahoo is good for me - 0 views

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    Talked to Marissa Mayer this morning and tried to dig into how she really feels about selling Yahoo. Would she view it as a personal failure? "What's good for Yahoo is good for me." How is she handling low morale? "There's always going to be morale issues in a complicated situation like this, but people are resilient." Investors aren't happy she's not selling now, but a contrarian might admire her courage for not giving up, or giving in, to Wall Street
fairbloommarketing

Cleaning Industry Latest Trends | Clean Calculator - 0 views

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    "The Latest Trends in the Cleaning Industry In the cleaning industry, we can see more than a dozen things that require regular cleaning like windows, desks, carpets, garbage compartments. We see a kitchenette with a tile flooring, equipment and dishes. We examine a lounge and see a complex room with upholstered furniture, lamps, hardwood floors, decorative carpets, window hangings and more. A strong cleaning service takes in all the parts that make up the whole picture, every detail that needs a specific type of attention to clean properly. Cleaning services including maid and janitorial companies are in a bidding war to get the best opportunities available. These opportunities include cleaning offices, homes, stores, medical facilities, schools, warehouses and more. General cleaning services, and especially residential services, are fantastic for freeing up your time to focus on more important activities.  The cleaning service industry includes residential cleaning, commercial services, special cleaning and laundry / dry cleaning services. The cleaning industry is vulnerable to the economic downturn. During the most recent recession,  revenue in the cleaning industry declined by 5.3% in 2008 and 6.1% in 2009. Since the recession,  the cleaning industry recovered much of the economic power it enjoyed pre-recession.In 2015, it generated $ 51 billion in revenues. This recent growth can be attributed to both unemployment and office vacancy rates . In other words - people have more money to spend on cleaning services. This means more business for the cleaning industry and more competition for the best contracts. Clean Calculator is one tool that any type of cleaning company should have in their arsenal. It simplifies bidding and back of office tasks from a single application. Opportunities in the Cleaning Industry The best franchise opportunity is likely to be in specialty cleaning services. Specialty cleaning service franchises have more opportunity to s
Nate Riggs

11 Mind-Blowing Reasons Your Company Needs Facebook | Blogging and Content Creation | S... - 0 views

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    Now, new data released by Facebook and third party researchers show just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes "news" and intersects with other sites, the state of Facebook is mind-blowing. And important for business. Here's 11 things about Facebook that you need to know:
Nate Riggs

Baby Boomers and Seniors Are Flocking to Facebook [STATS] - 0 views

  • According to Deloitte data, 2009 was the year that social media bloomed for Baby Boomers, with nearly 47% of them actively maintaining a profile on the social web, which is up 15% from 2008. Further driving home that 2009 was the year of the social BB is the fact that from 2007 to 2008 there was barely a measurable change — just 1% — in that demographic’s adoption of social media.
  • Boomers also love Facebook () far more than other social media sites, with 73% of the group claiming to maintain a Facebook profile, while only 13% have taken a liking to Twitter (). We also find it somewhat shocking that only 13% identify themselves as active LinkedIn () users. One would think that given their place in the professional world, Boomers would we more active on the professional site.
  • Also of note is that nearly all the Senior social media users (90%) have picked up Facebook as a new hobby.
  • ...1 more annotation...
  • 77% of Millennials and 61% of Generation Xers maintaining social media profiles
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    A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009.
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    A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009.
dmcmarketing

How Your Business Can Survive Facebook's New Algorithm | Dynamic Marketing Consultants - 0 views

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    If you haven't already heard the news that's been buzzing in the marketing industry, Facebook has updated their algorithm, again. This time, the update will affect what content is shown in users' newsfeed from businesses, brands,and media outlets.
dougcraig

Executive Education in the News - New York Times 10-02-11 - "The University of Whatever" - 0 views

    • dougcraig
       
      Interesting thoughts
Nate Riggs

The Social Impact of Friendships and Lies | Social Media Marketing | Social Media Consu... - 0 views

  • But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.
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    But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies - a decline of 20% since a similar analysis in 2008.
Nate Riggs

Welcome to the Site-less Web | paulgillin.com - 0 views

  • These are the first ripples in a wave of new technology that will make the Internet effectively site-less. By that I mean that the metaphor of the Web as we’ve known it for the last 15 years is breaking down. The Internet is increasingly not about sites but about content and people. As technology makes it possible for our online scribblings to appear wherever we may choose, the task of assessing influence will become considerably more complex.
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    These are the first ripples in a wave of new technology that will make the Internet effectively site-less. By that I mean that the metaphor of the Web as we've known it for the last 15 years is breaking down. The Internet is increasingly not about sites but about content and people. As technology makes it possible for our online scribblings to appear wherever we may choose, the task of assessing influence will become considerably more complex.
meheksharma

What is the User Acquisition Calculation Methodology Adopted by Reliance Jio ? - 0 views

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    Reliance Jio 4G service Launch in India is in news across all geographies for all good news. They claim that they have the best network, best pricing, best content and now they claimed that they acquired 16 million user within first 30 days of service launch.
Nate Riggs

First Take: What Google Buzz Means « Web Strategy by Jeremiah Owyang | Social... - 0 views

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    * Google continues its prime directive. At the high level, this is a strong move for Google, they continue to aggregate other people's social content, and become the intermediatry. This helps them to suck in Twitter, Flickr, and any-other-data type as the APIs open up, giving them more to 'organize'. This is Google acting on it's mission to the world. * Privacy woes will scare consumers -yet adoption will continues upward. For consumers, the risk of privacy will continue to be at top of mind. Although the features allow for sharing only with friends or in public. expect more consumer groups to express concern. Overtime, this will become moot as the next generation of consumers continues to share in public. * Buzz could have faster adoption rate than Twitter. For consumers, this could potentially have more adoption than Twitter as Gmail has a large footprint Google told me it's tens of millions (active monthly unique). Of course, most Gmail users likely aren't Twitter users, but there could be a large platform to draw from. * Physical businesses lose more control over search strategy. For small busineses and retailers, this will impact their search engine results pages, as a single top 'buzzer' could cause their content to be very relevant, if that person was relevant, then their influential content could show at top of SERP pages. Expect Google to continue to offer advertising options now around buzz content -fueling their revenues. * A direct blow to Facebook, they must accelerate go to market. To Facebook, this is a direct threat, these features emulate Friendfeed and the recently designed Facebook newsfeed. Expect Google to incorporporate Facebook connect, commoditizing Facebook data as it gets sucked into Google and displayed on Google SERP. * Great for Twitter now -yet painful in the long term. This is good for Twitter in the short term, as it'll amplify tweets, and suck them into a new system and give additional
Nate Riggs

Social Media Optimization: SMO is the New SEO - Part 2 - 0 views

  • his month, I am going to explore the five major ways that these social objects can be contextualized: keywords, titles, descriptions, tags and/or links.
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    In the previous post, I discussed the importance of social objects (images, videos, blog posts, comments, status updates, wall posts, etc.) in a Social Media Optimization campaign. T his month, I am going to explore the five major ways that these social objects can be contextualized: keywords, titles, descriptions, tags and/or links.
Nate Riggs

Time Spent on Social Networks up 82% Around the World - 0 views

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    Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.
Nate Riggs

The Social Impact of Friendships and Lies | Social Media Marketing | Social Media Consu... - 0 views

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    But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies - a decline of 20% since a similar analysis in 2008.
Nate Riggs

Scorecard: Does Your Agency Fondle The Hammer? « Web Strategy by Jeremiah Owy... - 0 views

  • Agency partners that are focused on technologies –not business needs, can destroy your brand.
  • Instead, focus on your business objectives and how they’ll meet your consumers existing behaviors, rather than yet another “Twitter strategy”.
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    Your strategic agency partners are key to your success. They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can't foster internally. As a result, relying on these agile partners outside of corporate walls if often key to responding to new technologies. Yet, as the technology landscape changes at an even faster pace than ever before, brands must have criteria in selecting the right agencies.
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