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Nate Riggs

Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers - 0 views

  • A study of 2,168 HubSpot customers shows that businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organic search traffic and 1.12 times more referral traffic than those who don't blog at all.
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    A study of 2,168 HubSpot customers shows that businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organic search traffic and 1.12 times more referral traffic than those who don't blog at all.
Nate Riggs

Social scientists build case for 'survival of the kindest' - 0 views

  • The study, led by UC Berkeley graduate student Laura Saslow and Sarina Rodrigues of Oregon State University, found that people with a particular variation of the oxytocin gene receptor are more adept at reading the emotional state of others, and get less stressed out under tense circumstances.
  • While studies show that bonding and making social connections can make for a healthier, more meaningful life, the larger question some UC Berkeley researchers are asking is, "How do these traits ensure our survival and raise our status among our peers?" One answer, according to UC Berkeley social psychologist and sociologist Robb Willer is that the more generous we are, the more respect and influence we wield. In one recent study, Willer and his team gave participants each a modest amount of cash and directed them to play games of varying complexity that would benefit the "public good." The results, published in the journal American Sociological Review, showed that participants who acted more generously received more gifts, respect and cooperation from their peers and wielded more influence over them. "The findings suggest that anyone who acts only in his or her narrow self-interest will be shunned, disrespected, even hated," Willer said. "But those who behave generously with others are held in high esteem by their peers and thus rise in status." "Given how much is to be gained through generosity, social scientists increasingly wonder less why people are ever generous and more why they are ever selfish," he added.
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    ""Human beings have survived as a species because we have evolved the capacities to care for those in need and to cooperate. As Darwin long ago surmised, sympathy is our strongest instinct."
Nate Riggs

Social Media Marketing: How Pepsi Got It Right - 0 views

  • The Pepsi Refresh Project and the DEWmocracy campaigns are part of a crowdsourcing effort that’s part of the larger PepsiCo plan to more closely integrate consumers with the brand. “Driving consumer interest and engagement takes imagination and often a certain amount of reinvention, so it’s fair to say we’re rethinking everything we do from product development to marketing campaigns across our entire portfolio,” said Bart Casabona, a Mountain Dew spokesman
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    Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn't likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.
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    Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn't likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.
Nate Riggs

Athletes Confused by Olympic Social Media Rules | Epicenter | Wired.com - 0 views

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    "Athletes Confused by Olympic Social Media Rules"
Nate Riggs

How the PGA Can Use Social Media to Rebuild their Brand - 0 views

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    "What the PGA needs to do is move forward and embrace social media to the max. Currently the PGA has a Facebook Page with just over 35,000 fans and a Twitter account with a little more than 19,000 followers. I have more Twitter followers than the PGA, an entire professional sports league. That, my friends, needs to change."
Nate Riggs

The Way I Work: Paul English of Kayak - 0 views

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    "Kayak.com co-founder Paul English is obsessed with customer service. That's why he bought the most annoying phone he could find."
Nate Riggs

List of Corporate Social Media Strategists, Corporate Community Managers in 2... - 0 views

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    Connecting with customers using social technologies is deceptively challenging, as most outsiders don't recognize the leadership to change internal cultural. Now, in public, let's recognize those who are paving the way
Nate Riggs

HubSpot TV - How to Fail at Social Media - 0 views

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    Good stats below the video on Twitter user growth rate.
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