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fairbloommarketing

4 Toxic Social Media Traps for Businesses - 0 views

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    Social media is a fantastic way to get in front of your target audience but it is absurdly easy to fall into toxic social media habits that alienate your fans. Avoid these traps to improve your social media presence. "Set it and Forget (about) it" - This is one of the biggest social media traps companies fall into - they open a social media account, post a few times then never touch it again. These accounts get very little attention and are quickly forgotten by the target audience. This trap is especially dangerous when combined with paid advertising where those looking at your ad will ultimately visit your social media account and dismiss your efforts as fake. "Unattended Autopilot" - The next social media trap for companies comes from the allure of automation. Many businesses use tools like Hootsuite or Buffer to schedule their posts and simplify their marketing flow. The pitfall here is to go so deep into automating social media posts that you remove the human element entirely. We've all seen these accounts - spamming content at all hours to every platform without commentary or relevance to their own product with the sole purpose of driving up the number of posts. Unfortunately, this behavior typically leads people to the unfollow button. "Guess Who Posted" - This happens when a company does not establish a cohesive brand voice across all media but often have multiple people posting on behalf of the company. It results in an inconsistent message across social platforms and decreases brand authority with the audience, which is typically the opposite effect you want from your social media efforts. "Its All About ME!" - If your goal is to chase away customers and annoy your audience, making every post an advertisement for how great your company is would be a fantastic way to achieve that goal. Although pretty self explanatory, those who fall into this trap treat social media as a way to broadcast free advertising to the masses, ultimately alienating the people the
cydo_media

Top-notch Digital Branding Company - 0 views

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    If you're searching around for some fantastic digital branding company offering remarkable services boosting the business values, and positioning then Cydomedia is the best choice for you as a unique digital branding company! They are offering top-notch digital branding services enriched with high-end results that assist you in capturing the attention of the audience.
Nate Riggs

Scorecard: Does Your Agency Fondle The Hammer? « Web Strategy by Jeremiah Owy... - 0 views

  • Agency partners that are focused on technologies –not business needs, can destroy your brand.
  • Instead, focus on your business objectives and how they’ll meet your consumers existing behaviors, rather than yet another “Twitter strategy”.
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    Your strategic agency partners are key to your success. They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can't foster internally. As a result, relying on these agile partners outside of corporate walls if often key to responding to new technologies. Yet, as the technology landscape changes at an even faster pace than ever before, brands must have criteria in selecting the right agencies.
cydo_media

8 Creative Branding Ideas For Your Business in 2022 - 0 views

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    Are branding ideas beneficial for a company's growth? The strategy is to add attractive elements to the website with characters that manifest the audience to stay and contribute to the beauty.
cydo_media

Business Branding Services For Giving Your Business A Pre-eminent Digital Presence - So... - 1 views

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    Are you an entrepreneur or a business partner who must be looking around for result-oriented business branding services that help you kick-start your business
Nate Riggs

10 Steps for Optimizing the Brand for Social Search - 0 views

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    "10 Steps for Optimizing the Brand for Social Search"
fairbloommarketing

Why You Need a Professional Cleaning Business Website | Clean Calculator - 0 views

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    "For cleaning companies, a professional cleaning business website is essential to achieve growth and success. When a website is put together well, it provides numerous benefits that will direct customers toward your janitorial services and bring greater recognition to your brand. A website for your cleaning business will give you the edge that you need to prosper in today's economy.   Read on for an explanation of the perks a website can bring to your cleaning business, as well as helpful tips to remember during the development process.   A website for your cleaning company will offer these benefits:   The site will act as a place for new customers to learn about you, the cleaning services you offer, and how to contact you. With all this important information stored in one easily accessible place, more people will be able to discover your company. You can use the website to display your service offerings and explain what sets you apart from competitors in the field. Consumers have many choices when it comes to cleaning services, and janitorial companies must do everything they can to stay ahead of industry competitors. A website is a perfect place to tell potential customers why they should choose you. A professional and well put together website will build your janitorial company's reputation. Especially if your business is on the young side, building credibility can be a difficult task. A sleek, efficient website gives a great first impression to consumers and other professionals in the field. In addition, a website of your own is a step toward developing a recognizable brand for your cleaning company.   As you begin the process of creating a cleaning business website, keep these tips in mind:   You'll need to register a domain, enlist a hosting service, and use a website builder to develop a modern, functional, and professional-looking website. These components are essential to generate website traffic and keep your site up-to-date. Consider g
Nate Riggs

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace - 0 views

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    If you're using your social media profiles to promote your personal brand or business, chances are that pre-made themes and watermarked templates just won't cut it. You need a custom design to make your profile stand apart from the rest and convey important information about who you are.
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    If you're using your social media profiles to promote your personal brand or business, chances are that pre-made themes and watermarked templates just won't cut it. You need a custom design to make your profile stand apart from the rest and convey important information about who you are.
dmcmarketing

How Your Business Can Survive Facebook's New Algorithm | Dynamic Marketing Consultants - 0 views

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    If you haven't already heard the news that's been buzzing in the marketing industry, Facebook has updated their algorithm, again. This time, the update will affect what content is shown in users' newsfeed from businesses, brands,and media outlets.
Gary Tong

China social media agency boosting up online presence - 0 views

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    The online brand reputation can be effectively handled by China Social Media Agency with their innovative and advance internet software. These welcome more customer engagement, escalate sales figure and boost revenue.
Nate Riggs

How to Market Your Business With Twitter Lists | Social Media Examiner - 0 views

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    #1: Listen with Private Lists #2: Craft Your Brand With Public Lists
Nate Riggs

MarketingProfs Articles : Lessons of the Little Mermaid - 0 views

  • What do you really want to achieve? No sense in diving into an ocean willy-nilly; decide what you're doing it for: Visibility? Higher conversions over a period of time? Stronger brand resonance within a given group? What are you willing to give to get it? How much time, and how many resources, can you devote to the effort? Where is your audience? "Social media" covers a broad range of technology, including Facebook, Twitter and a wide range of community-building efforts. How are you going to speak to them? Are you a Zappos-style brand, where the CEO is willing to take time and effort to serve on social media's front lines? Or maybe you're more Adobe-esque, with branches so diverse that it's best to serve multiple customers with multiple identities, depending on their needs.
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    This is the way I think consultants and large corporations should be approaching integration of social tools into their business communications. So many companies are riding the buzz right now and not focused on objectives and audiences. My $.02. What say you?
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