Baby Boomers and Seniors Are Flocking to Facebook [STATS] - 0 views
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According to Deloitte data, 2009 was the year that social media bloomed for Baby Boomers, with nearly 47% of them actively maintaining a profile on the social web, which is up 15% from 2008. Further driving home that 2009 was the year of the social BB is the fact that from 2007 to 2008 there was barely a measurable change — just 1% — in that demographic’s adoption of social media.
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Boomers also love Facebook () far more than other social media sites, with 73% of the group claiming to maintain a Facebook profile, while only 13% have taken a liking to Twitter (). We also find it somewhat shocking that only 13% identify themselves as active LinkedIn () users. One would think that given their place in the professional world, Boomers would we more active on the professional site.
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Also of note is that nearly all the Senior social media users (90%) have picked up Facebook as a new hobby.
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