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Out of all the social media tools out there, the one that people go to in order to figure out what's hot on the web has to be Twitter. With millions of tweets crossing its servers and constantly updated trending topics, it's easy to find out what's happening right now.

* Google continues its prime directive. At the high level, this is a strong move for Google, they continue to aggregate other people's social content, and become the intermediatry. This helps them to suck in Twitter, Flickr, and any-other-data type as the APIs open up, giving them more to 'organize'. This is Google acting on it's mission to the world. * Privacy woes will scare consumers -yet adoption will continues upward. For consumers, the risk of privacy will continue to be at top of mind. Although the features allow for sharing only with friends or in public. expect more consumer groups to express concern. Overtime, this will become moot as the next generation of consumers continues to share in public. * Buzz could have faster adoption rate than Twitter. For consumers, this could potentially have more adoption than Twitter as Gmail has a large footprint Google told me it's tens of millions (active monthly unique). Of course, most Gmail users likely aren't Twitter users, but there could be a large platform to draw from. * Physical businesses lose more control over search strategy. For small busineses and retailers, this will impact their search engine results pages, as a single top 'buzzer' could cause their content to be very relevant, if that person was relevant, then their influential content could show at top of SERP pages. Expect Google to continue to offer advertising options now around buzz content -fueling their revenues. * A direct blow to Facebook, they must accelerate go to market. To Facebook, this is a direct threat, these features emulate Friendfeed and the recently designed Facebook newsfeed. Expect Google to incorporporate Facebook connect, commoditizing Facebook data as it gets sucked into Google and displayed on Google SERP. * Great for Twitter now -yet painful in the long term. This is good for Twitter in the short term, as it'll amplify tweets, and suck them into a new system and give additional

In October 2009 the Twitter user base grew 3.5% -- robust growth for most web applications, but far below the 13% growth in users Twitter experienced in March 2009.

"Twitter Now Handling 600 Tweets Per Second"

A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009.

A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009.

"What the PGA needs to do is move forward and embrace social media to the max. Currently the PGA has a Facebook Page with just over 35,000 fans and a Twitter account with a little more than 19,000 followers. I have more Twitter followers than the PGA, an entire professional sports league. That, my friends, needs to change."

"The Roles of Facebook and Twitter in Social Media Marketing"

"Twitter Has a Business Model: 'Promoted Tweets'"

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#1: Listen with Private Lists #2: Craft Your Brand With Public Lists

Among the dominant social networks, Facebook presents the biggest risk to company security, according to 60% of the respondents to a survey of 500 companies conducted by Sophos, an IT security organization. No other network comes close. MySpace ranks second, with 18% of companies identifying it as a concern, followed by Twitter (17%) and LinkedIn (4%).

More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.

If you're using your social media profiles to promote your personal brand or business, chances are that pre-made themes and watermarked templates just won't cut it. You need a custom design to make your profile stand apart from the rest and convey important information about who you are.

If you're using your social media profiles to promote your personal brand or business, chances are that pre-made themes and watermarked templates just won't cut it. You need a custom design to make your profile stand apart from the rest and convey important information about who you are.

This is the way I think consultants and large corporations should be approaching integration of social tools into their business communications. So many companies are riding the buzz right now and not focused on objectives and audiences. My $.02. What say you?