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Nate Riggs

6 Powerful Social Media Persuasion Techniques | Social Media Examiner - 0 views

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    So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six "weapons of influence" that are hardwired into our social and cognitive minds. In other words, we can't help but behave in accordance with these laws of social interaction.
Nate Riggs

Welcome to the Site-less Web | paulgillin.com - 0 views

  • These are the first ripples in a wave of new technology that will make the Internet effectively site-less. By that I mean that the metaphor of the Web as we’ve known it for the last 15 years is breaking down. The Internet is increasingly not about sites but about content and people. As technology makes it possible for our online scribblings to appear wherever we may choose, the task of assessing influence will become considerably more complex.
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    These are the first ripples in a wave of new technology that will make the Internet effectively site-less. By that I mean that the metaphor of the Web as we've known it for the last 15 years is breaking down. The Internet is increasingly not about sites but about content and people. As technology makes it possible for our online scribblings to appear wherever we may choose, the task of assessing influence will become considerably more complex.
Nate Riggs

Social scientists build case for 'survival of the kindest' - 0 views

  • The study, led by UC Berkeley graduate student Laura Saslow and Sarina Rodrigues of Oregon State University, found that people with a particular variation of the oxytocin gene receptor are more adept at reading the emotional state of others, and get less stressed out under tense circumstances.
  • While studies show that bonding and making social connections can make for a healthier, more meaningful life, the larger question some UC Berkeley researchers are asking is, "How do these traits ensure our survival and raise our status among our peers?" One answer, according to UC Berkeley social psychologist and sociologist Robb Willer is that the more generous we are, the more respect and influence we wield. In one recent study, Willer and his team gave participants each a modest amount of cash and directed them to play games of varying complexity that would benefit the "public good." The results, published in the journal American Sociological Review, showed that participants who acted more generously received more gifts, respect and cooperation from their peers and wielded more influence over them. "The findings suggest that anyone who acts only in his or her narrow self-interest will be shunned, disrespected, even hated," Willer said. "But those who behave generously with others are held in high esteem by their peers and thus rise in status." "Given how much is to be gained through generosity, social scientists increasingly wonder less why people are ever generous and more why they are ever selfish," he added.
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    ""Human beings have survived as a species because we have evolved the capacities to care for those in need and to cooperate. As Darwin long ago surmised, sympathy is our strongest instinct."
Perry Maughmer

It's Betweenness That Matters, Not Your Eigenvalue: The Dark Matter Of Influence - 0 views

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    Little bit deep and I think I will have to read it a few more times before I catch all the points but it is something that will make your re-evaluate your network strategy
Perry Maughmer

Three Reasons Not to Use Influencer Engagement - 0 views

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    Good discussion of why your first instinct might not be as strategic as you think...
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