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Kevin Makice

U.S. Representative tries to pull video from YouTube - 0 views

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    The political debate in Wisconsin continues to heat up, and we're provided with another story which looks to stoke the flame. Wisconsin Rep. Sean Duffy (R), a newly appointed U.S Representative from Wisconsin's 7th district has caught the attention of the online world for a YouTube clip of a Polk County town hall meeting. Duffy was asked questions concerning his salary, and his answers have raised the eyebrows of many who have seen it. The story is of particular interest because after the clip was posted on YouTube, the Polk County GOP looked to take it down.
Kevin Makice

College students more connected than ever through their smart phones - 0 views

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    For the first time, more college students are using smart phones than traditional feature phones, reports a new study from Ball State University.
Kevin Makice

WET Design and the improv approach to listening - 0 views

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    Great case study of an intentionally-constructed company culture, including a course on improvisation, to promote better listening.
Kevin Makice

Myths and facts about the impact of tech on the lives of American teens - 0 views

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    This talk explores nine commonly held assumptions about how teens and young adults use technology. By applying nationally representative data, we'll unpack fact from fiction. Do teens really send that many text messages a day? Is Twitter the next big thing among young adults? Are landlines obsolete? Using data from surveys and focus groups from the Pew Research Center's Internet & American Life Project, we will examine the changes in technology use among young people, and look at why it is important that we understand these trends, even if we're not young adults or parents of them ourselves
Kevin Makice

Network scientists say social media are just what our society needs - 0 views

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    The king of Web corporations has been Google with its dominance of search. Recently, Facebook has become the second-most popular website. How do the purposes of each of these successful sites differ, and where do they compete?
Kevin Makice

The Customer's role in breakthrough innovation - 0 views

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    Customer-orientation and vision need to complement each other in order to stimulate breakthrough innovation. A visionary approach is essential to secure long-term success as well as to provide truly differentiating offerings to the market. However, this vision cannot be defined in a vacuum without customer insights. These insights are gained through shifts in focus from solutions to needs and broad understanding of customer's context, andmarket majorities to minorities, i.e. unserved consumers with dedicated needs.This leads me to the following conclusion: Innovation based on needs of edge customers tends to result in higher likelihood of breakthroughs than involving average customers in solution development. When it comes to breakthrough innovation, a customer-centered vision seems to be indicated.
Kevin Makice

Youth are more aware, able to manage online risks than parents think - 0 views

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    A new report on young people's use of social networking and cyber safety reveals that young people may be more aware and better able to manage online risks than their parents commonly think.
Kevin Makice

Majority of Americans are on Facebook - 0 views

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    According to the U.S. Census Bureau's official "Population Clock," around 311 million people live in the U.S. at this moment.  Now here's the interesting thing: new data from Edison Research and Arbitron indicates that more than half of Americans over the age of 11 have a Facebook account.
Kevin Makice

Twitter Powers of Ten - 0 views

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    I've been capturing the Twitter Public Timeline since late 2009.  I have now nearly 6 million records, each one containing the message, of course, but also the name of the user and their "Followers" and "Following" count at that point in time.  I started doing scatter plots of this data and was amazed at the detailed structure evident in the data, that illustrate some interesting ways in which Twitter is being used.  No single graph can show it all, so I'm giving you a series of charts, each one showing an area of the Following/Followers phase space 10ox larger.
Kevin Makice

For innovation, give scientists intellectual challenge, independence - 0 views

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    Scientists and engineers who produce innovative work aren't in it just for the money, according to researchers from Duke University and the Georgia Institute of Technology.
Kevin Makice

The greatest TED Talk ever sold, by @morganspurlock - 0 views

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    Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, the onstage naming rights for talk were sponsored too. By whom and for how much? He'll tell you. 
Kevin Makice

How leaders explain unpopular decisions - 0 views

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    When bad news needs to be shared, management scholars have shown that the response is influenced by how bad the news is, what is said, and who says it. New research by Terry Cobb, management associate professor in the Pamplin College of Business, focuses on what makes such communications effective or successful.
christian briggs

Creating a customer-centered organization through experience co-creation - 0 views

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    The customer-centered company needs to make its products interactive, train its people for co-creative dialogue, redesign its physical places for two-way interactions, and open up the architecture of its digital sites to other processes and content that the company doesn't control. Nike puts a sensor in its shoes that lets runners track their runs and has a web platform where exchange data with others. Starbucks encourages a dialogue across all its stakeholders through the highly popular mystarbucksidea.com website. 3M invites its B2B customersto co-create new products with its R&D people live in their corporate labs. Apple invites third parties to develop new applications for its iPhones, iPads, and iPods. Companies are generally unprepared for this transformation to experience co-creation. Most product development groups continue to design non-interactive products. Company people in call centers and company stores still generally follow company narratives. Most corporate IT departments and suppliers are trained in one-way project-management techniques incompatible with true engagement-platform development. Herein lies the transformational challenge customer experience managers will face as they become customer-experience co-creators.
Kevin Makice

Bosses' beliefs about workers can impact their success - 0 views

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    American companies and organizations spend billions of dollars every year on leadership training for their managers. To improve job performance they ought instead to focus on what managers believe about their employees, a study by the University of California, Riverside shows.
christian briggs

Why Retail Workers Drive Customer Experience - Caitlin Kelly, Harvard Business Review (via @crenda) - 0 views

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    As more shoppers arrive in stores with price and product data literally at their fingertips via smartphones, their interaction with sales associates - most still earning a risible $7-10 an hour in an era of $4-per-gallon gas - is more crucial than ever. A study conducted by the Verde Group and the Wharton School of Business found that the single most critical element in customer satisfaction was not billion-dollar branding, advertising or extensive use of social media, but the quality of those personal moments when a shopper chooses -or not - to become a paying customer.
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