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Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, the onstage naming rights for talk were sponsored too. By whom and for how much? He'll tell you. 

The story begins with a video shot about six weeks ago by Columbus Dispatch videographer Doral Chenoweth (now updated multiple times). In the video, a local panhandler named Ted Williams is found to have the gift of a "Golden Radio Voice". The Dispatch originally posted the video on their website on Monday, January 3.