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Stories last. Stories exist in all cultures. By definition, they entertain, educate, preserve, and even help carry on values within communities like Fogo Island. Branding appeals to our emotions and our reason. Stories speak to our deepest questions about our own existence. Stories stick because they hold real value. By definition, they entertain, but they also educate, and even instill moral values. In fact, the best stories guide our actions. They become the source code for who we are and who we want to be. For corporations to survive, they need deeply compelling stories at their heart.

Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, the onstage naming rights for talk were sponsored too. By whom and for how much? He'll tell you. 

Here is a quick take on potential sources of high-quality digital learning media-which I'll define (for simplicity's sake) as age-appropriate, highly engaging, and efficacious for learning.