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Old Spice's "Smell Like a Man, Man" campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group. According to Nielsen, sales of Old Spice Body Wash-the line touted in the Wieden + Kennedy-created campaign-rose 11 percent over the past 12 months and since the effort broke in February, sales seem to be gaining momentum.

"Pathbreaking research by a group of scholars including Eric A. von Hippel, a professor of technological innovation at M.I.T.'s Sloan School of Management, suggests that the traditional division of labor between innovators and customers is breaking down. Financed by the British government, Mr. von Hippel and his colleagues last year completed the first representative large-scale survey of consumer innovation ever conducted. What the team discovered, described in a paper that is under review for publication, was that the amount of money individual consumers spent making and improving products was more than twice as large as the amount spent by all British firms combined on product research and development over a three-year period. "We've been missing the dark matter of innovation," Mr. von Hippel said from his office in Cambridge, Mass. "This is a new pattern for how innovations come about." "

von Hippel and Baldwin also produced a related, intriguing paper in 2009 that can be found here http://hbswk.hbs.edu/item/6325.html entitled "Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation." The conclusion of the paper reads: "We conclude by observing again that we belive we are in the midst of a major paradigm shift: technological trends are causing a change in the way innovation gets done in advanced market economies. As design and communication costs exogenously decline, single user and open collaborative innovation models will be viable for a steadily wider range of design. They will present an increasing challenge to the traditional paradigm of producer-based design - but, when open, they are good for social welfare and should be encouraged."

A workplace's key employees may be at the greatest risk of experiencing high levels of work stress, according to a new study by the Centre for Addiction and Mental Health (CAMH).

The more honesty and humility an employee may have, the higher their job performance, as rated by the employees' supervisor. That's the new finding from a Baylor University study that found the honesty-humility personality trait was a unique predictor of job performance.

A new study reports that employees at exercise-friendly workplaces get more total moderate-to-vigorous physical activity than do others - a sign that bosses might be able to influence the fitness of their workers.

A new analysis by HP finds that old media has a decidedly greater impact on what becomes a trending topic on Twitter, a ranking which identifies what is "immediately popular." Rather than being driven by personality or frequency, the study found that "(t)he main determinant of whether an item trends - much more than who tweets about it or how often - was the specific subject of the tweet."

Communication technologies that help people stay connected to the workplace are often seen as solutions to balancing work and family life. However, a new study in the March issue of the Journal of Health and Social Behavior suggests there may be a "dark side" to the use of these technologies for workers' health-and these effects seem to differ for women and men.

The study found that arts and crafts activities - such as painting, dancing and filmmaking - are closely related to success of the scientists, engineers and other innovators who create new companies and inventions that stimulate the economy. Yet during the past decade Michigan has cut funding for the arts by some 90 percent - from about $25 million in 2002 to $2.3 million this year. In Detroit, officials attempting to balance the budget have proposed large cuts to the city's arts and cultural institutions.

Previous studies have shown that customer satisfaction plays a key role in the health and future success of any company. When customers are satisfied, they keep coming back to the same store and invite their friends to do the same. Now, a new study from the University of Missouri has found that CEOs who pay attention to employees' job satisfaction are able to boost both customer satisfaction and "repurchase intentions," or the number of customers that intend to purchase products from the store.

When consumers think about the groups they belong to, they recall ads better, according to a new study in the Journal of Consumer Research.

Strongly identifying with an organization or workplace can change people's lives in profound ways, according to a new study in the Journal of Consumer Research.

Believe it or not, one thing that predicts how well a CEO's company performs is the width of his face. CEOs with wider faces, like Herb Kelleher, the former CEO of Southwest Airlines, have better-performing companies than CEOs like Dick Fuld, the long-faced final CEO of Lehman Brothers. That's the conclusion of a new study which will be published in an upcoming issue of Psychological Science, a journal of the Association for Psychological Science.

As they grow, children learn a lot about the world from what other people tell them. Along the way, they have to figure out who is a reliable source of information. A new study, which will be published in an upcoming issue of Psychological Science, a journal of the Association for Psychological Science, finds that when children reach around 4 years, they start noticing whether someone is actually knowledgeable or if they're just getting the answers from someone else.

The time it takes for new products to come to market is getting ever shorter. As a consequence, goods are being produced using manufacturing facilities and IT systems that were designed with completely different models in mind. Fraunhofer developers want to make factories smarter so they can react to changes of their own accord.

For the first time, more college students are using smart phones than traditional feature phones, reports a new study from Ball State University.

A new report on young people's use of social networking and cyber safety reveals that young people may be more aware and better able to manage online risks than their parents commonly think.

Multitaskers who think they can successfully divide their attention between the program on their television set and the information on their computer screen proved to be driven to distraction by the two devices, according to a new study of media multitasking by Boston College researchers.

Most marketing departments work hard to establish a flawless reputation for their product or service. But new research from Tel Aviv University is showing that perfection is not all it's cracked up to be.

Ben Nelson says the primary purpose of a university isn't to prepare students for a career. It's to prepare them for life. And he now has $70 million to prove his point. Nelson is the founder and CEO of a new experiment in higher education called Minerva Project. He says when it comes to learning, job training is the easy part. With the emergence of online courses, it's easier and cheaper than ever to acquire the hard skills you need to land a job. "Why would you spend a quarter of a million dollars and four years to learn to code in Python?" he says. "If that's the role of universities, you'd have to be insane to go to universities."