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Jorge Acosta

The Travel & Tourism Competitiveness Report 2013 | World Economic Forum - The Travel & ... - 0 views

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    "Under the theme "Reducing Barriers to Economic Growth and Job Creation", The Travel & Tourism Competitiveness Report 2013 assesses 140 economies worldwide based on the extent to which they are putting in place the factors and policies to make it attractive to develop the travel and tourism sector. Read the full news release for more information."
Jorge Acosta

World Economic Forum - Travel & Tourism Competitiveness Report - 0 views

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    "Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism industry, according to the third annual Travel & Tourism Competitiveness Report, published by the World Economic Forum. Among the top ten, France (4), Canada (5), Sweden (8) and Singapore (10) post improvements. The rankings are based on the Travel & Tourism Competitiveness Index (TTCI), which measures the different regulatory and business-related issues that have been identified as levers for improving travel and tourism competitiveness in countries around the world."
Ananda K. Nunez

PhoCusWright Report Studies Social Media's Impact on Travel - 1 views

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    "despite widespread contraction in the travel industry in 2009, monthly visitors to social travel websites rose 34 percent between the first half of 2008 and the second half of 2009"
Jorge Acosta

When Crisis Strikes, Ogilvy PR Tells a New Tale, Takes the Show on the Road and Saves M... - 0 views

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    "What happens when your brand loses its voice-when poor product reviews, social media scrutiny or breaking news blunders speak for it? Moreover, what happens when your brand represents the image of one of the world's most populous countries, and it is outright blotched by headlines and hearsay? Such was the case in 2011 when newspapers, magazines and television screens were saturated with scenes of Mexico's drug seizures, cartel crimes and kidnappings. The once-celebrated south-of-the-border Shangri-la was swiftly scratched from the lists of spring breakers, scuba divers and travel agents: The country's consumer market was gone."
Ananda K. Nunez

The PhoCusWright Consumer Technology Survey Third Edition - Market Research Reports - R... - 0 views

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    The PhoCusWright Consumer Technology Survey gathers information about how U S online travelers are using and adopting technology when discussing, shopping for and booking travel This Third Edition has a particular focus on social media and mobile technology, both of which continue to grow in usage.
Ananda K. Nunez

Social Media Marketing: 5 Lessons From Business Leaders Who Get It - 0 views

  • November 17, 2010
  • only 36% of the CEOs at the world’s 50 largest companies are engaging via social media or their company websites.
  • 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies’ websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).
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